
Misread the caption...
I misread the rebranding as Nixera which was a little more forthright than I might have expected from the owners of Optus. Nix in this part of the world usually mean "nothing", "zilch", "a void" so a company providing support for latest crop of e-Tulips (AI/LLM) that proclaims itself as the "Era of Nothing" might be refreshing and prophetic.