SAP dangles juicy carrot to pull users on board with cloud-first vision

SAP is rolling out an incentive package to encourage users to adopt its cloud transformation programs, RISE with SAP and GROW with SAP. The ERP giant – which boasts customers including Walmart, Disney, and AirBus – is offering "financial incentives" to help every customer move to the cloud and "maintain the pace and level of …

[ldo]

“RISE with SAP”, “GROW with SAP”

I see they are trying to play up the botanic analogy, and play down the confidence-trickster one ...

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incentive package == blackmail in my eyes, trick them into the 'Cloud', ongoing income forever.