Re: Zero
Most of the digital offerings are surplus to the requirement, designed to kill boredom, stroke egos and make us over indulge in vanity. I mean if 99% of websites were gone tomorrow
Not sure about 99% of websites. Most websites occupy a couple of MB on a cPanel server somewhere and use functionally no electricity. They're not the ones doing the harm.
If we want to make a difference:
* Ban crypto from datacenters. If you want to launch a coin, you have to run it from an on-prem DC. If that's not viable then that's your problem - make it more efficient until it is. The entire notional point of cryptocurrency is to unshackle you from "the man". If you can't run it on an end-user device and nodes are all owned by firms with racks full of hardware then... meet the new banks. A lot like the old banks, except unregulated and probably Ponzi schemes.
* Ban tracking-based advertising and RTB. Loading 70+ trackers on a page load isn't free. It substantially raises the energy and bandwidth footprint of a site. Why should loading one page call 70-plus unrelated services (and servers)? NPO have shown that contextual-based advertising is just as cost-effective as tracker-based. Cutting out the middle man saw their ad revenue rise substantially, as reported in these pages. Plus, it's privacy friendly and there's less risk of leaking large databases of PII.
* Tax React. Make people buy carbon credits to use a chonky framework. No, I haven't thought out how to actually do that. I'm being silly. But again, reinventing the wheel isn't free. Standard ebooks serve a million views per month, as well as hosting their entire git and build infrastructure on a single-core 2GB VPS. A paean to the classic web And you know what? It's great. News websites serving mostly static content don't need a hefty client-side framework. Quite frankly, neither do most brand websites. For the most part, sites served via a complex K8s infrastructure are very much doing it wrong.
* Tax the buggery out of datacentres (and warehouses, factories and logistics parks) that cover less than 90% of their open roof space with solar panels. No, obviously solar won't come close to powering a dense datacentre (though it will for a warehouse that's mostly shelf space), but it's free land. It's frankly bizarre to see fields full of solar down the road from warehouses and DCs with bare roofs, or just a handful of panels in one corner (older buildings may not have the load-bearing capacity, but that's not an issue for new-builds). Equinix LD4, LD5 & LD10 could each get the equivalent of 0.9-1.1MW of solar on their roofs (a basic area calculation, rounding down generously - a fully naive calculation pops out more like 1.2-1.5MW each, I'm also ignoring their curved roofs - so don't downvote. I'm caveating the hell out of this!). Whilst 3MW won't come close to running Slough Trading Estate, it's also not nothing, and I've only looked at three of the many bit barns in the area. Cutting your power bill by 5% is non-trivial for a datacentre, and leaves overhead for the incoming grid supplies - particularly with people mithering about GPU-laden boxen increasing the required kVA per rack. Slough Estate should be a glittering array of solar from the air. If nothing else, 5-10MW would offset the total consumption of the town, if not the data centres.
And electricity of course is only half the problem. Sucking up groundwater to drive evaporative coolers (and subsequent disposal of brine) is a major sustainability issue for DCs.