back to article Google is changing how search results appear for EU citizens

Google is making some changes to how its products, including search, will work in Europe. The reason? It is preparing for the new Digital Markets Act (DMA) rules scheduled to come into play in March. Under the DMA, Google is a classified as a "Gatekeeper," meaning it holds "considerable market power." Changes to search …

  1. Headley_Grange Silver badge

    Websites

    They could make the websites of hotels and the like more prominent so I can book directly instead of having to wade through half a dozen scapers and booking services - some of which don't even cover the business I'm interested in.

    1. Pseu Donyme

      re: direct hotel booking (with discount)

      A measure towards this would be making contractual clauses forcing accommodation providers to offer their cheapest price through a booking site null and void by law.

      1. Catkin Silver badge

        Re: re: direct hotel booking (with discount)

        Then we will all end up paying the same price as people who are wealthy or lazy enough to not care about discounts through shopping around.

    2. Anonymous Coward
      Anonymous Coward

      Re: Websites

      Hotels usually have agreements with the likes of Booking.com that prevents them from offering lower prices on their own websites than those shown on the agent sites. however they can offer lower prices if you call them.

      I normally find hotels using Booking or Trivago, then search for the hotels contact details and ring them. This often results in a better deal as they can cut out the middleman.

      1. Headley_Grange Silver badge

        Re: Websites

        Same here. Also has the advantage that if things go wrong and you do a credit card chargeback then it's got a better chance of success. I've had one declined by the CC because the agency claimed it had satisfied its contract (booking a room) and wasn't responsible for the problems I had with the hotel.

      2. Anonymous Coward
        Anonymous Coward

        Re: Websites

        Exactly. We add 10% to the rates we present to OTAs, like booking com. The cheaper rates are available by phone or own website. Interestingly, Google's offering is known as Google Zero because they don't charge commission, so our cheap direct rates are available via Google.

  2. Pseu Donyme

    re: opt-out consent

    There is no such thing: having to opt-out == no consent.

  3. xyz Silver badge

    Google search...

    Yeah, that's what it used to do. Now you just get fed personalised crap. Google will be DMA compliant up to its ass but unless you agree to allow Google to give you a good butt fuck, bet pretty much nothing will work.

    Sorry, but I'm still pissed because my English device language phone showed me a completely different set of results (useless crap results) from a Spanish device language phone (exactly what I was looking for) for the same effin query.

    And dont get me going on about different results for the same query on a different tab.

    Mind you, Bing still cant find me and I have a unique name combo.

    1. Phil O'Sophical Silver badge

      Re: Google search...

      Mind you, Bing still cant find me and I have a unique name combo.

      And you're complaining?!

    2. Anonymous Coward
      Anonymous Coward

      Re: Google search...

      Well if Google thinks you don't speak Spanish, I can understand that they wouldn't return the same results. That said, you can can ask to see results in Spanish in the search settings.

    3. I am David Jones Silver badge
      WTF?

      Re: Google search...

      “Bing still cant find me and I have a unique name combo“

      Strange…. Google reports over a billion hits for “xyz”, and even Bing has over 1.5M.

    4. EricB123 Silver badge

      Re: Google search...

      Perhaps you could learn Thai?

  4. Pascal Monett Silver badge

    "opting out of linking services could result in limited functionality"

    Yes. I understand that, and I accept that.

    What I want is the choice. Let me see what I get when you're not raping my personal life first. If that's not good enough, then I'll think about giving you more, but it will become my choice, my privilege.

    My decision, not yours.

    1. I ain't Spartacus Gold badge

      Re: "opting out of linking services could result in limited functionality"

      What I want is the choice. Let me see what I get when you're not raping my personal life first.

      No. Otherwise you might notice that having your personal data doesn't improve search at all. It's only there to help us charge advertisers slightly more to populate your searches.

      1. Zolko Silver badge

        Re: "opting out of linking services could result in limited functionality"

        It's only there to help us charge advertisers slightly more

        yes, but what I don't understand is *why* do companies not realise that too ? Why does a company spend money on something with no return value ? The only rational explanation I can come up with is Ark-2: the same nutters who are marketing responsible in client companies are *also* the same nutters at Google selling advertisment space. It's only a parasitic behaviour, we could cut it out entirely and we wouldn't even notice the difference.

    2. sev.monster Silver badge

      "some of these rules will reduce the choices available to people and businesses in Europe."

      What part of your choices being reduced do you not understand? Since we can't eat your personal life and absorb it into the hivemind, we won't know that you went next door to the Big Gay Manhole Bar last Tuesday, and can't recommend you similar places at random when your wife searches on your PC.

  5. heyrick Silver badge

    reduce the choices available to people and businesses in Europe

    Given the decline of Google in recent years, where searches are stuffed with spam, it just stops trying after a few pages of results, and it's unable to "see" a phrase I'm looking at in another tab...

    ...I think choices have already been reduced. It's like "take this SEO junk and stop hassling me".

  6. Anonymous Coward
    Anonymous Coward

    Brexit ?

    Not quite sure how this flies in the UK

    1. Yet Another Anonymous coward Silver badge

      Re: Brexit ?

      I thought Google had no presence or commercial operations in the UK ?

      Or at least that's what they used to tell the Inland Revenue

      1. Steve Davies 3 Silver badge
        Big Brother

        Re: Google had no presence

        Yeah, and that large office complex next to St Pancras Station in London is nothing more than a mirage.

        Unless, Google has sold it to a foreign government and the site is deemed to be part of the Embassy and thus a foreign country. Passports Please!

        1. Yet Another Anonymous coward Silver badge

          Re: Google had no presence

          >Yeah, and that large office complex next to St Pancras Station in London is nothing more than a mirage.

          No just terribly inefficient compared to the 2chaps and a brass plaque in Ireland that are responsible for all sales in Europe, Middle East and Africa

      2. Necrohamster Silver badge

        Re: Brexit ?

        "I thought Google had no presence or commercial operations in the UK ?"

        They've got locations in Manchester and London. I guess for government contracts they need people with clearance and can't use +91 talent.

        Interestingly if you're a Google user in the UK, your data controller is in the US now:

        Unless otherwise stated in a service-specific privacy notice, the data controller responsible for processing your information depends on where you are based:

        Google Ireland Limited for users of Google services based in the European Economic Area or Switzerland, located at Gordon House, Barrow Street, Dublin 4, Ireland.

        Google LLC for users of Google services based in the United Kingdom, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.

        1. Autonomous Comrade

          Re: Brexit ?

          I thought the law stated you had to have a representative inside the UK, although the ICO is about as fierce as a wet paper towel so not surprised if google are simply ignoring the rules and don't expect to get hit.

        2. Yet Another Anonymous coward Silver badge

          Re: Brexit ?

          >Google LLC for users of Google services based in the United Kingdom, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.

          You wanted to be free of Brussels - at least you got a vote there.

          ps. Don't bring up 'no taxation without representation' in the USA, they are still a bit touchy about it

    2. Necrohamster Silver badge

      Re: Brexit ?

      Well, the Digital Markets Act is an EU regulation (Regulation 2022/1925, if you're interested).

      You guys left the EU a few years ago, so why would it fly in the UK?

  7. teknopaul

    They just moved the tricks to maps

    I don't use Google search since it stopped being useful a while back due to ads.

    But maps recently took a huge turn for the worst. At least in Spain where I am. They now don't show businesses which they don't have ads for, however close. Clearly monopoly abuse, but also makes maps useless since it only has big bizz that pay the Google tax. That's passed on so I try to avoid any bizz who uses Google: I know their rates.

    They vary rates, (despite this being illegal) essentially taking all the area under the supply curve, so pretty much any bizz that's in bed with Google for marketing is as expensive as it could be.

  8. Winkypop Silver badge
    Thumb Down

    Booking sites

    An absolute abomination.

    Savings? My arse!

    Find the genuine website for the intended stay and book direct (often the best deal).

    Don’t give these middle-men a break. They’re only leaching off the businesses they claim to serve.

  9. eldakka

    “The banners will be presented to users to make a choice to opt in or not."

    WTH does that mean?

    Being forced to make a conscious choice, e.g. an unskippable banner is presented with no option selected at all and you must select either "opt in" or "opt out" before it allows you to proceed - no way to just 'cancel' or 'close' it without making a selection would comply with that statement.

  10. Necrohamster Silver badge

    There will be extra consents for linked services – European users can expect to see some additional consent banners regarding data sharing.

    I've already been presented with the linked services "consent" box earlier this week, so the deployment is under way.

    According to Google, opting out of linking services could result in limited functionality or some features stopping working altogether.

    That's fine. YouTube doesn't need to know where I've been yesterday, or Google Play doesn't need to know if I've been searching for info on how to dispose of a body.

    In fact Google doesn't list any benefits for the user in keeping your data linked:

    When linked, they [Google services] can share data with each other and with all other Google services to:

    • Combine data to help personalize content and ads

    • Develop and improve our services

    • Measure and improve the delivery of ads

    • Perform other purposes described in Google's Privacy Policy at g.co/privacypolicy

    The listed benefits all work in Google's favour, not yours.

  11. Necrohamster Silver badge

    Access the "Linked Google services" page directly

    If you're in the EU and haven't seen the dialog box yet, you can access your "Linked Google services" page directly here:

    https://myactivity.google.com/u/3/linked-services

    More info on the "Manage your linked Google services" support page:

    https://support.google.com/accounts/answer/14202892

    1. Anonymous Coward
      Anonymous Coward

      Re: Access the "Linked Google services" page directly

      It seems this "Linked Google services" page is not accessible to all countries yet. Or maybe it's different in the UK and the EU?

      1. Necrohamster Silver badge

        Re: Access the "Linked Google services" page directly

        I'm in the EU and can access it through both of my personal Google accounts. If you're in the EU and can't see it, maybe it's being rolled out on a country-by-country basis or Google thinks you're not in the EU?

        People in the UK aren't going to see it because they're not the intended audience.

  12. garwhale

    "Google is changing how search results appear for EU citizens"

    And how does Google know if you are a citizen of an EU country (no such beast as an "EU citizen" yet) regardless of the IP address or mobile location?

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