back to article Study: Thousands of businesses just love handing over your info to Facebook

The startlingly extent to which websites and brokers hand over details of people's habits to Facebook was revealed Wednesday. A study by Consumer Reports and non-profit The Markup concluded that for the average lone Facebook user, 2,230 companies, and in some cases more than 7,000, will hand over that person's information to …

  1. The Central Scrutinizer Silver badge

    I quit the Suckerverse when it became absolutely infested with gambling ads. Funny thing is, I've never been to any gambling websites ever. So much for "targeted advertising".

    1. Sora2566

      It's kind of amazing how surveillance capitalism simultaneously produces the results of "How collect so much information on me to target ads!" and "How do you not have enough information to target ads at me yet?!"

      1. OhForF' Silver badge

        It's kind of amazing that even Facebook and Alphabet and Amazon that have a lot of data almost never show relevant ads.1

        The Central Scrutinizer never asked the second question in your post, he merely pointed out targeted advertising didn't work in his case.

        People that do not want to be tracked complaining about the tracking itself and pointing out it doesn't even work as advertised by the ad-slingers seems straight forward to me. Complaining about the targeted ads not working is done in the hope that advertisers check if their ad campaign increased sales and if not stop paying the ad slingers and thus stop funding the tracking. Of course the ad slingers love to give it a "it would work better with more data" spin instead.

        1I believe some of the ad slingers have more than enough data to know i am not interested in most of those products they show me ads for but they'd rather take their customers money to show me irrelevant ads than telling those customers "Sorry, there are just not all that many people interested in your product":

        1. Killfalcon

          Feeding into that, many bulk advertisers choose not to target, or target extremely broadly. It's effort to make those decisions, and - at least for gambling - there might be problems if they do target too closely.

          Headlines like "intentionally targeted to gambling addicts", for example.

        2. Doctor Syntax Silver badge

          "I believe some of the ad slingers have more than enough data to know i am not interested in most of those products they show me ads for"

          I doubt it. It's the sort of thing they'll scrupulously not know. If push came to shove they'd need to be able to prove that they never did know such a thing.

        3. Alan Brown Silver badge

          "in the hope that advertisers check if their ad campaign increased sales and if not stop paying the ad slingers"

          Many years ago (~30) I paid a shedload of money to a regional daily newspaper (remember those? Dead trees and carbon markings?) for a 2 month ad campaign which netted precisely one customer

          Meantime a single small ad in the classified of a national paper netted more than 100 customers (at 1% of the cost)

          Needless to say I was unimpressed and said as much to the regional daily. Their response was to automatically renew the advertising and try to sign me into spending 3 times more than I already had - They were told where they could get off and attempts to bill me were rebuffed because I'd documented that they'd been told I wasn't renewing (but did so anyway)

          This was just before the "rise of the Internet". Experimentation showed that radio ads gave the best bang for the buck, whilst TV ads got good results but were simply too expensive (The days of 3-4 national channels and no local ones) to be viable

          Ad slingers are like problem gamblers - they "big up" the wins, handwave away the losses and DON'T CARE that they're as irritating as a piece of glass inside your sock. They sell "targetted advertising" as a way to pitch fridge adverts to someone who's just purchased a fridge, etc (Very much a case of the "I have a system" line that gamblers and pyramid scammers resort to) and in many ways they're no different to the timeshare scammers, just one step removed from endusers

      2. ecofeco Silver badge

        But wait, it's gets better! They are using this info to train AI!

        Sleep well!

    2. low_resolution_foxxes

      If you disabled targeted advertising you will generally get the dregs of the online ad world. Gambling websites are profitable and thus advertise

      You just won't get an advert for the socks that will match the t-shirt you bought earlier that day using crypto.

    3. Doctor Syntax Silver badge

      The actual targeting is at advertisers. The advertising industry sells adverts to advertisers. If it can make them think they're getting some extra service by showing them all the data they've collected that can be used for "targeting" then they make more money.

  2. Anonymous Coward
    Anonymous Coward

    Are the kids still using Facebook?

    Asking as a never user.

    1. Yet Another Anonymous coward Silver badge

      Re: Are the kids still using Facebook?

      No, but worse the government is.

      I was just stuck for 24hours in an "extreme weather event". To find out when the state planned on re-opening the major freeway - I was directed to check their Facebook group !

  3. Neil Barnes Silver badge

    adverts specific to your needs

    I'm not sure there are any adverts specific to my - or any other person's - needs.

    I feel no need to be advertised at. There are still usable search engines if I need a specific product, or class thereof.

    1. Doctor Syntax Silver badge

      Re: adverts specific to your needs

      There are still usable search engines

      For some small value of "useable".

    2. Michael Wojcik Silver badge

      Re: adverts specific to your needs

      I have been informed by advertisements of products — mostly books, a few tools and other items — that I did not know of, wanted, bought (or received as gifts from family), and liked. Unlike some, I am not magically aware of every thing that I might want in my life.

  4. DS999 Silver badge

    How do you know its the same person?

    I used an email address for Facebook I didn't use anywhere else, gave them a false birthday (I just turned 120 on Jan 1!) and geolocation on my IP comes up about 50 miles from where I live - and I know there are around a dozen other people with the same name as me in that wide area.

    Now granted for most people using the same email address for Facebook they use to buy a sofa will lead to ads for furniture for the next month, so maybe the response to this ought to be encouraging people to create a new email address for their online shopping so Facebook loses that linkage and poor Zuck loses a few tens of billions in net worth due to the falling stock price.

    1. OhForF' Silver badge

      Re: How do you know its the same person?

      For most people it will be pretty trivial to use some identifier like the advertising Id on their mobile phone or browser finger printing to figure out that both the email adress for the online shopping and the facebook account is used by the same person. Simply using two different email adresses won't be enough.

      1. DS999 Silver badge

        Re: How do you know its the same person?

        I never login via the web so they can't do browser fingerprinting on me, and they don't have the advertising ID since Apple zeroed that out and made Zuck all upset. There might be some way they can link me to some of my shopping, but I don't ever see ads related to anything I've bought so if they are they aren't doing a very good job of it.

        I do see a lot of ads for stuff for old people, so that birthdate in 1904 is obviously being believed by their algorithms lol

  5. abend0c4 Silver badge

    To help support its mission

    You'd think Consumer Reports would be supporting the consumers'' mission and not merely using consumers to support its own.

    But clearly, when contempt for individuals has spread even to their supposed defenders, there's little hope of any kind of regulation in the face of lucratively vested interests.

  6. fnusnu

    FB on mobile unusable

    If they are collecting all this data, they are doing a dreadful job of putting relevant info in the timeline.

    Without the FB Purity plugin the site is unusable being well over 50% "recommendations for you". No wonder da yoof has moved on.

  7. Alumoi Silver badge

    Water is wet, bears do whatever they do in the forest, you are tracked 24/7 and advertising doesn't work.

    So, anything new worth talking about?

  8. Tubz Silver badge

    Facebook will do jack until the risk of financial penalties and even then if the amount is low, they will just right it off as a business cost and just keep on doing it.

  9. munnoch Silver badge

    Un-targeted?

    If I've just bought a new monitor or renewed my car insurance the LAST thing that's relevant to me is ads trying to sell me the exact same thing. And yet...

  10. Al fazed
    FAIL

    So, just who is tracking me ?

    Farcebreak's final insults to my waining intelligence occurred when they were happy to cover my Home page with (very sneaky) "the text in a photo" adverts - promoting Isreal as "the" best country to lead the world.

    I don't need to say much more, other than I had already been bombarded for many months with ads promoting all the different flavours of Christianity. Since I've been a practicing atheist since before I was 16 and I turned 71 last week, I am happy to report that the targetting of these adverts is somewhat off - by a good number of miles.

    It wasn't the absolutely ludicrous suggestion that Isreal could and should rule the world which made me decide once and for all that Facecreep is a complete waste of time. It was the fact that posts made by my family and friends were so very much lower in number than the number of useless ads (which had supposedly been targetted at me).

    In the past I have satisfied myself that FarceBreak was pretty poor at targeting me with advertising, partly as I live on the breadline without a disposable income - but now I am convinced that their mediators are attempting to wind me up, with the sole intention of making me rather angry. Still, Isreal ruling the world has to be the least believable advert I've seen yet. And most definitely, it is time to make for the exit ensuring to throw the key into the nearest river.

    Influencers ? Listening ? Targetting ? WTF ?

    ALF

    1. Boo Radley

      Re: So, just who is tracking me ?

      If I don't use an adblocker when reading my favorite atheist blogs, the sites are full of ads for Christianity related shit. Maybe they're just really optimistic about being able to convert me. Thank dog for ad blocking!

      1. Yet Another Anonymous coward Silver badge

        Re: So, just who is tracking me ?

        >atheist blogs, the sites are full of ads for Christianity related shit

        2 possibilities:

        1, you cynically use Christian ad spend to fund your atheist blog.

        2, you start an atheist blog just to attract Christian ad-spend. (I assume el'reg is full of Apple ads trying to convert the readers to the cult of rounded corners - Between Brave and piHole I never see an ad)

  11. anonymous boring coward Silver badge

    "Online shops, data brokers, and the like can take a note of your digital activity – such as whether you just bought a monitor"

    I often get ads for stuff I just bought. Makes so much sense.

    1. Yet Another Anonymous coward Silver badge

      Amazon are the worst, despite having the best data.

      I buy stuff for work, presents on behalf of less-than-techie parents, and geek toys for me.

      Amazon are currently recommending I buy contractor grade trash bags, Duct tape, power saw blades and baby booties - I hope the FBI aren't watching.

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