back to article Did all that AI chatbot hype boost Bing's market share? Oh, wait, never mind

Microsoft's share of the global web search market has hardly changed since the arrival of Bing AI, aka Bing Chat aka Copilot, according to industry figures. We're told Bing's share has increased just 0.56 percentage points since it plugged OpenAI's GPT-4 into its web search nearly a year ago. The latest figures from …

  1. Yorick Hunt Silver badge
    Angel

    Like a five-year-old wanting to hear the same song over and over and over and over again, such are Nadella's madmen with their "next big thing."

    It's the way of the realm, though - how many "innovations" has Google foisted on the world, only to yank them in a hurried tantrum because they didn't double their revenue overnight?

    1. Andrew Hodgkinson

      More than you might expect!

      https://killedbygoogle.com

      1. EricB123 Silver badge

        Re: More than you might expect!

        Holy shit!

  2. GoneFission
    Meh

    >Recent research showed that Google's search quality, for one, seems to be declining due to the rising amount of SEO farms and affiliate link sites. The problem of low-quality content is only getting worse with generative AI churning out stuff at a large scale

    "We gotta deploy more AI to filter out those AI-generated search results!" say vendors offering AI services

  3. Anonymous Coward
    Anonymous Coward

    Anyone remember 3d TV?

  4. Kit_

    Questionable Stats

    From Statcounter "For our search engine stats, we analyze every page view referred by a search engine." & "We remove bot activity"

    So do they count traffic from ChatGPT? An increasing number of people are searching the web by using ChatGPT, which uses Bing. However, the traffic on the server side is possibly not being seen as 'search traffic'.

    We have a custom shield on our site, and almost ended up blocking ChatGPT due to the rapidly increasing number of requests coming from its IPs. Although ChatGPT uses Bing, the IPs don't track as Bing search engine IPs.

    Google is in a real pickle due to the increase in browsing via ChatGPT. It's so much easier and faster to have AI assist the search (I'm talking proper ChatGPT interface here, not the stuff integrated into Bing browser) - and I find myself using ChatGPT4 for 80% of web search requirements these days. There is currently no advertising baked in which makes it so much better. Bard on the other hand has deliberately crippled its own search abilities because a shift to AI means a shift away from advertising revenues, at least until they figure out the details of how to pollute the results with commercial items in a way that doesn't drive people to a non-advertising competitor.

    Google either makes Bard useful to get market share, but that hits its profits hard for several years during the advertising revenue transition, or it keep Bard crippled and ChatGPT will continue to dominate AI and Google will find itself in an even weaker position in a few years.

    1. Michael Wojcik Silver badge

      Re: Questionable Stats

      It's so much easier and faster to have AI assist the search

      Yes, god forbid people actually think.

      I'll be using "AI assisted" search shortly after I finish constructing my snowman in Hell.

  5. Watashi

    Bing user experience

    Big search is one of those cases where you wonder if the people in charge of the department actually use their own product.

    1. Anonymous Coward
      Anonymous Coward

      Re: Bing user experience

      Indeed:

      1. Cluttered UI.

      2. On Chat response it starts scrolling, which makes it impossible to read for a few seconds.

      ChatGPT suffers from #2 too.

  6. Anonymous Coward
    Anonymous Coward

    Recent research showed that Google's search quality, for one, seems to be declining

    'seems to be' is unncessary and present perfect tense 'seems to be' more appropriate. If not straight past simple ;)

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