Anarcho capitalism is the solution
The history books of the future will designate the 2010-20XY period as the decades of fascism.
Elites, governments and private companies making up Big Tech, collude to support each other.
Governments use Microsoft systems, Microsoft/Apple/Google/Facebook spy on their users, transferring information to governments when asked.
Big Tech censors and creates the fake news the Elites use to feed half truths to the masses, that is one of the reasons they wage nuclear war against Mr. Musk his X/Twitter enterprise.
AI is just another white noise generating tool they will use to obfuscate reality and confuse people.
In this fascist environment we currently live in, private companies will refrain from competing with any of the colluding parties in a serious manner.
The EU "fines" some Big Tech companies got, is loose change that was deducted from taxes years earlier. It is comparable to Mexican drug cartels allowing the cops to seize a few hundred kilos in the harbor of Rotterdam a few times per year to give them some credit.
Whatever useful idea is deployed, nothing will benefit people, everything is aimed to serve only Elites, politicians and the few dozen gazillionaires who appoint the one in the White House.
If we want technology to be useful for the people, people need to get rid of the fascists ruling the West, a way would be to vote for politicians that endorse anarcho capitalism: minimal government, minimal laws and no laws designed to protect the interests of already powerful private enterprises.