back to article Japanese brewery using generative AI to dream up new beverages

With less than two weeks remaining in 2023, The Register thinks we've almost reached the point at which we can prove Nothing Is Safe From AI – thanks to an announcement that Japan's Kirin Holdings, purveyor of many fine beers, has enlisted a binary brainbox to brew ideas for new products. The announcement explains that the …

  1. jmch Silver badge


    Why keep messing with a perfectly good drink???? Have they not heard of the Reinheitsgebot??

    1. RAMChYLD

      Re: Aaaaaargh!!!

      Keep your hands off my Shandy you uneducated swine!

      Beer taste is subjective. Just because you don't like the citrusy tinge of lemon and lime doesn't mean others don't either.

  2. trevorde Silver badge

    Humans are still worse than AI

    Already seen these out in the wild:

    * strawberry milkshake flavoured beer

    * bubblegum flavoured cider

    * sour pineapple flavoured beer

    The last one was accidentally served to me in a pub. It tasted like an off pint.

    It's going to be a while before AI can top those ones.

    1. Little Mouse

      Re: Humans are still worse than AI

      "Burnt toffee" flavour was a recent one I had. Imagine blending Guinness with a Crunchy bar.

    2. steelpillow Silver badge

      Re: Humans are still worse than AI

      "Hothouse Cabbage" was a chocolate flavour I saw once in a kids' comic Annual, ca. late 1950s. If the AI gets hold of that one, all bets are off.

      1. Anonymous Coward
        Anonymous Coward

        Re: Humans are still worse than AI

        > Hothouse Cabbage

        "Open the pod bay doors, Hal."

        "I’m sorry, Dave. I’m afraid I can’t do that."

        "For God's sake, open them. I can't hold this one in much longer!"

    3. Paul Herber Silver badge

      Re: Humans are still worse than AI

      Brussel sprout cider

      Porridge flavoured beer

      Nesquick styled ale

      Strawberry jam flavoured Irn-Bru

      Custardy Guiness

      I'll stop there.

      1. 42656e4d203239 Silver badge

        Re: Humans are still worse than AI

        >>Porridge flavoured beer

        Been around for donkey's years in the form of oatmeal stout/porter (yes, they are two different styles of beer & no I don't care, at least in this context).

        I imagine vanilla in Guinness (Custardy Guinness in your list) wouldn't be too much of a crime against your taste buds... still pretty shocking if you weren't expecting it though!

        1. Paul Herber Silver badge

          Re: Humans are still worse than AI

          'oatmeal stout/porter'

          Yes, you are right, and I like both. Maybe my brain is telling me to get some. Maybe?

        2. DrBobK

          Re: Humans are still worse than AI

          Many years ago I was told (so this might not be true, but it was my Dad who told me, and he'd just done some consulting work for Guinness) that in some African countries Guinness was usually mixed with condensed milk to make a sweeter and more dense drink. Guinness made a special variant to suit this market - small bottles of very alcoholic Guinness (9% I think). There must be some truth in this because I have drunk one of those bottles of super-Guinness (without condensed milk). It was good, but sadly not available in the UK.

          1. xyz Silver badge

            Re: Humans are still worse than AI

            OMG.. Guinness with condensed milk... I must try that.

    4. Rafael #872397

      Re: Humans are still worse than AI

      Check out the Feijoada (pork and bean stew) and Pudding flavored beers at

      I'm sorry. I'm so sorry.

  3. msknight

    Brings new meaning..

    ... to the term a technical hiccup.

  4. HuBo

    Perfect innovation!

    This should kick LLMs right off of their pathetic genAI pedestal, especially on college campuses where text-to-text AI is so boring! Yes, let's have the AI do the text-to-booze part for us, and then let us do the booze-to-text part on our own! The joy of homework assignments and essay compositions will never be the same again!

  5. Anonymous Coward
    Anonymous Coward

    Alcoholic fizzy apple drink.

    Have they not heard of Cider?

    1. Captain Hogwash

      Re: Alcoholic fizzy apple drink.

      >Have they not heard of Cider?

      the best varieties are not fizzy.

  6. John Miles

    Soon it will be a Nutrimatic Drinks Dispenser

    Made by the Sirius Cybernetics Corporation - just make sure you don't use it to make Tea when visiting Magrathea

    1. steelpillow Silver badge

      Re: Soon it will be a Nutrimatic Drinks Dispenser

      Ah, yes, you mean like those mix-your-own-paint dispensers in DIY shops, but with the Red Dwarf toaster personality grafted on. I can't wait ... to die before such things hit the high street.

  7. sebacoustic

    > ...Thankfully the results will be tested by humans before being foisted on the public.

    Not necessary: AI can generate consumer feedback more efficiently than focus group, survey etc... that's so last centrury!

  8. Little Mouse

    Using generative AI to come up with brand new ideas?

    The Diceman (sequel) did this decades ago, but in the world of automotive engineering rather than beer.

    (TL:DR Spoiler alert - He chose to swap his counter-culture no-responsibility ideals for big money, and designed a randomised computer system that generated millions of unusual tweaks to existing car designs, providing the inspirational seed for breakthroughs that would never have been considered otherwise)

  9. Rikki Tikki

    Sparkling Chardonnay is new? Wouldn't that just be "we're not allowed to call it champagne because of the EU"?

    1. Little Mouse


      Wine that has effectively been fizzed up in a Soda Stream (Prosecco, Cava, etc) is a very different beast to wine that has been properly finished its fermentation in the bottle, Champagne style.

      1. I ain't Spartacus Gold badge

        I thought Cava was also made by the champagne method. It's prosecco that isn't.

        On the other hand I was once given a Christmas present of a bottle of fizzy vodka. In a champagne style bottle. We opened it for New Years (my friends didn't like champagne). Before the chimes had finished striking we were already reaching for the orange juice. Even that made it only barely palatable. So three of us moved to the whisky. While one person chugged on, and then covered their toilet in fizzy orange vomit. Happy New Year!

        1. I ain't Spartacus Gold badge

          I'm sure the AI would ignore fizzy orange vomit flavour.

          However I suggest it might fall for crab apple and crab flavour. Yum.

          Or I once had a fizzy herbal garlic drink in Austria. Which was about as disgusting as you'd expect.

          1. 42656e4d203239 Silver badge

            >>Or I once had a fizzy herbal garlic drink in Austria

            Now that really IS taking one for the team... well done, sir, well done. Chapeau indeed. I am usually comkpelled to drink weird things but I am inordinately glad that I won't have to drink that now.

            Beer to wash away the memories... ---->

            1. I ain't Spartacus Gold badge

              Now that really IS taking one for the team...

              Well you know how it is. I've never seen that before. I should try it. How bad can it be?

              Oh those fatal words! That time I ordered a 13 course meal with sashimi in a Japanese restaurant - where everything was in Japanese. Actually the food was exquisite. Except for the raw prawns. Which I didn't know were even safe to eat. But in for a penny... They were truly horrible. Didn't get food poisoning though, so I guess they are safe. Just not good. Raw fish - yum! Raw prawns - ugh! I've still not faced raw oysters yet - so maybe there's something worse to come?

              Oh, and I once drank Sunny Delight. But that was a mistake. I saw the picture of the orange, and thought I was getting orange juice. That was far worse than the garlic stuff. Probably on a par with the fizzy vodka. Perhaps mixing the two would work?

        2. 42656e4d203239 Silver badge

          >>I thought Cava was also made by the champagne method

          It is indeed. They do sometimes mechanise the process a bit and have a machine that turns the bottles to get the sediment down to the neck of the bottle (as opposed to employing someone to get RSI rotating each bottle by hand).

  10. Frumious Bandersnatch

    bucky + soda stream

    as title

  11. Paul Hovnanian Silver badge

    Robot bartender

    <p>So, what's wrong with a dash of machine oil?

  12. probgoblin

    The real question is can an AI create flavor combinations half as insane and debased as the average limited run Japanese snack/beverage. This is the country that gave us yogurt Pepsi and the tomato latte.

  13. JWLong


    Anybody can make it, even AI="Ain't Intelligent".

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