back to article Privacy crusaders accuse X of ad-targeting that flouts EU rules

An EU privacy rights group has filed a complaint against Elon Musk's X, alleging the platform unlawfully targeted advertisements from the bloc's Home Affairs directorate in a bid to build public support for hotly contested "chat control" legislation. Austria-based noyb (none of your business) alleges that the EU Home Affairs …

  1. James O'Shea Silver badge

    dutch auntie

    The modern heirs to Maarten Tromp (that's _Tromp_, NOT Trump) strike!. Attach that broomstick to the mainmast!

  2. Paul Herber Silver badge

    What is this X thing?

    1. Andy Non Silver badge

      Y you ask?

      1. Paul Crawford Silver badge

        Zzzzz - sorry I feel asleep, what was the question?

    2. captain veg Silver badge

      It is pronounced "ex-thing".

      -A.

      1. Vincent Ballard

        In Spain it's Xitter, where X in Iberian languages is pronounced like sh in English.

    3. aerogems Silver badge

      It's like the classic Dead Parrot bit from Monty Python. It is the ex-microblogging site that was formerly known as Twitter and will soon cease to be.

      1. John Brown (no body) Silver badge

        It even used to have beautiful blue plumage too, until it got replaced with a black X marks the spot where body is buried.

  3. DS999 Silver badge

    that €20 million could be devastating

    Only if they pay it. They would appeal it, and even if it is upheld even after all avenues for appeal ran out they'd probably just refuse to pay. Though probably by the time the appeals run out Twitter will be in a Wikipedia article alongside MySpace and GeoCities about once huge social media sites that are now defunct.

    1. aerogems Silver badge

      Re: that €20 million could be devastating

      I think GeoCities is actually dead now, though it continued on for a lot longer than people may have thought. MySpace, however, is still very much around. Maybe a pale shadow of its glory days where it was a contender to take the #1 spot instead of Facebook, but it's found a small, yet profitable, niche.

    2. Anonymous Coward
      Anonymous Coward

      Re: that €20 million could be devastating

      They'll soon run up that $20M in lawyer fees unless Musk has taken a leaf out of his bosses playbook and decided never to pay his lawyers (or anyone else for that matter)

      Personally, I hope that Twatter goes TITSUP very soon. Musk is a thin skinned petulant child. Please take your ball and go home and take all those Tesla's with you.

  4. aerogems Silver badge

    My guess

    This is unintentional on the part of Xitter, but also one of those things that would have been caught and handled by the thousands of staffers Xitler fired immediately after taking over. So, by intentionally gutting the team that makes sure the service is in compliance with various regulations in different countries, I hope the EU just helps move the inevitable along and put Xitter out of its misery. I also hope, though don't really expect, that they find reason to make Xitler personally liable for any fines Xitter isn't able to cover after liquidating its remaining assets.

    1. MachDiamond Silver badge

      Re: My guess

      "I also hope, though don't really expect, that they find reason to make Xitler personally liable for any fines Xitter isn't able to cover after liquidating its remaining assets."

      He IS the owner and in a very obvious way exercises absolute control over the company. He could have just continued to buy stock in Twitter and been able to demand many of the changes he's been doing without the same level of exposure. There may have even been some adult supervision left to keep him out of trouble. His new top of the line Gulfstream jet is going to be kept busy taking him all over the place for court dates and government enquiry appearances.

  5. Anonymous Coward
    Anonymous Coward

    The only way is….

    down, ba—by!

  6. Anonymous Coward
    Anonymous Coward

    This won't stop until “Elon” gets with the program

    Bill gets it .. Jeff gets it .. Mark gets it .. the two Larrys get it .. Sergy gets it .. Warren gets it ...

    1. Mitoo Bobsworth Silver badge

      Re: This won't stop until “Elon” gets with the program

      If you believe Musk will ever 'get with the program', I have a used SpaceX rocket I'd like to sell you.

      1. Strahd Ivarius Silver badge
        Coat

        Re: This won't stop until “Elon” gets with the program

        I thought that when buying a SpaceX rocket you were forbidden to sell it back?

        Or was it a Tesla?

  7. HuBo Silver badge
    Thumb Up

    Right on!

    That's the kind of EU leadership I want to see!

    1. Jimmy2Cows Silver badge

      Re: Right on!

      You mean including the "leaderhsip" shown by the EU's Home Affairs directorate, which illegally commissioned this in the first place? Not definending ex-Twitter, but that's the kind of corrupt, morally bankrupt leadership I hope no one wants to see.

      1. Justthefacts Silver badge

        Re: Right on!

        Indeed. It is of course the EU Home Affairs directorate which committed crime, If the court decides it *was* a crime. Twitter didn’t force the EU to target ads, they presented it as a option. It was the Commission which ticked the box. Logically, it is the Commission which should be fined 4% of their annual turnover.

        1. Anonymous Coward
          Anonymous Coward

          X did all the things, not the EU

          They are X users and it is the systems which belong to X doing the targeting, as well as X performing the advertising as per the campaign. Therefore, X should be fined through and through. It is about time webmasters are treated as primarily responsible for what they show on their website, because doing that would not only stop the likes of YouTube from running scam campaigns but might also make smaller site owners think twice before adding garbage targeted advertising services in the first place.

  8. imanidiot Silver badge

    20 million

    It COULD be devastating, assuming they'd get fined that much. I highly doubt it's going to actually come to that.

    1. Strahd Ivarius Silver badge
      Trollface

      Re: 20 million

      Well, the 4% of annual turnover would be in negative values soon, so it will be 20 M EUR indeed...

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