back to article Google's Project Ellman: Merging photo and search data to create digital twin chatbot

Google is reportedly toying with the idea of using its latest Gemini AI models to analyze images from Google Photos and text from Search to put together a life story for users. The technology is currently being explored under "Project Ellman", and would be powered by Google's new multimodal large language model Gemini, …

  1. NATTtrash

    Let me pop the question then: who asked for this? Who benefits from this?

    [_] the user whose life is recorded, analysed and stored till eternity

    [_] Googles "Exploitation and Monetisation" department

    [_] Big Brother

  2. Neil Barnes Silver badge
    Big Brother

    John 11:35

    I can imagine little worse than having a computer company with the budget of a small country simulate me based on my online utterings.

    First, I am not vain enough to believe that the vast majority of what I say is even worth remembering except in occasional very specialised fora.

    Second, the vast majority of what I say and think does not ever appear online, and so is missing from Gurgle's database anyway.

    Third, who the fuck do they think they are that this sort of project is in any way beneficial to anyone other than them?

    I'm sure someone at Gurgle read "The Machine Stops" and thinks that's an ideal state for people... and didn't read it till the end.

    p.s. fourth: if there are people who think their online effusions are so important that they must be preserved and replicated forever, and are willing to be subservient to this sort of surveillance, I'm not sure I want to be on the same planet as them.

  3. Anonymous Coward
    Anonymous Coward

    So like the science behind behavioural / targeted advertising and still just as utterly useless

  4. Falmari Silver badge

    What would you ask it?

    "Staff working across Google Photos and Gemini presented Project Ellman, and described the potential product as: "Imagine opening ChatGPT but it already knows everything about your life. What would you ask it?,""

    Find me a law firm that specialises in privacy law, GDPR violation claims.

    1. cyberdemon Silver badge
      Big Brother

      I have recorded their smiles, as I tell them who they are..

      The need to be observed and understood was once satisfied by God. Now we can implement the same functionality with data-mining algorithms.

      Funny how the world is playing out to the plot of Deus Ex

  5. Dan 55 Silver badge

    "Imagine opening ChatGPT but it already knows everything about your life...

    ... What would you ask it?"

    To delete everything it knows about my life.

  6. Doctor Syntax Silver badge

    I suppose as I get older it might be handy to have it remind me of things. Apart from that the main use of search is to find out things I don't yet know so the accumulation I already know or have seen would be of no use whatsoever - as the A/C above says, just like behavioural advertising.

    1. Anonymous Coward
      Anonymous Coward

      Hell no!

      Once I've forgotten everything it can fill it in with an awesome Bruce Willis-esque backstory. I can't wait until I lived an exciting and fulfilling life.


      1. David 132 Silver badge

        Bruce Willis? Actually it was Arnie as Quaid in Total Recall that came to mind for me… I wonder if Project Ellman’s slogan will be “We Can Remember It For You Wholesale”?

  7. HuBo

    Wendy, I'm home!

    I'd say they can pretty much scrap that brainstorming concept for good right about now. They've already crossed all the red lines of ReAl CrEePy here, with statements like "We trawl through your photos [...] your life in its entirety", "[we] already know everything about your life", "we do it responsibly" ... What's next? "we know what you did last summer"!

    Or, as Jack Torrance once said: "Little pigs, little pigs, let me come in" ...

  8. Zack Mollusc

    Job demarkation !!

    Now google is trying to take Charlie Brooker's job!

  9. EricM

    Creepy as hell... a public test?

    Maybe they just test public reactions to learn what they might get away with in near future and what pushback to expect from where...

    1. cyberdemon Silver badge

      Re: Creepy as hell... a public test?

      Indeed.. It's almost as if Google deliberately made Bard a bit crap to start with, just so that people wouldn't be terrified of it until it's too late to stop it.

  10. Anonymous Coward
    Anonymous Coward

    Friends Don't Let Friends Use The Internet!

    Quote: "... to create a more personalized chatbot..."

    Quote: " already knows everything about your life..."

    Ah....."your life".... What about my life BEFORE the internet.....say before 1990?

    Ah well then....we will get ChatGTP (or similar) to "GENERATE" YOUR LIFE BEFORE 1990!

    Oh.....and we will also GENERATE some of your life since January that we can call the Crown Prosecution Service and get you put in the slammer (at the very least)!!


    Your Friends In Cheltenham

    (Have A Nice Day)

  11. Anonymous Coward
    Anonymous Coward

    William Burroughs

    Quote: "The paranoid is a person who knows a little of what is going on. A psychotic is a guy who's just found out what's going on."

    Well, well.....I've just found out that I must be BOTH paranoid and psychotic!!!!

  12. Anonymous Coward
    Anonymous Coward

    Welcome to hell

    "Imagine opening ChatGPT but it already knows everything about your life. What would you ask it?," according to CNBC.

    If there are still people out there that cannot see the direction of travel at this point, I guess they never will.

  13. shazapont
    Big Brother

    Rearrange this, Gemini…

    desperation of reeks

    Are the product managers asking Gemini/GPTx/My5yo for new product ideas to see what gains traction on a/b testing of responses to their press releases?


  14. SundogUK Silver badge

    Kill it. Kill it with fire.

  15. imanidiot Silver badge

    Given that I know roughly what Google finds about me on the net and what information I put out there, I STRONGLY doubt Google knows even a quarter of my life. I simply don't live it online all that much and I have disabled/disallowed all Google tracking as much as possible. If it turns out Google DOES know "everything" about my life I would simply ask: What laws did you break to gather this data? Are you aware of the GDPR "Right to be forgotten"? Will you delete all data you illegally gathered on me now or do I need to sue?

    (And then file a complaint with the relevant privacy regulations anyway)

  16. YetAnotherXyzzy

    Thank you Google for reminding me that I need to finish moving from Google services to Murena.

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