back to article NTT Data to monitor ten million hotel guests and sell data about their sleep

NTT Data has opened a hotel at which it plans to watch people sleep, as part of a plan to gather – and of course sell – data about the snoozing habits of ten million people. News of this "innovation" can be found on the Japanese services outfit's website, where an announcement outlines plans to work with capsule hotel operator …

  1. Neil Barnes Silver badge
    Stop

    I suggest

    that there could be a market for a device that could completely bugger up the sensors. Make the data useless, and these data vampires/whores will be unable to sell it.

  2. b0llchit Silver badge
    WTF?

    No frontiers

    Okay, no inhibitions and no frontiers then. Soon, at a cubicle hotel next to you, alien abductions will arrive with nice and secure anal probes offered at your next visit. It will be strictly opt-in to get probed and abducted, of course.

    I'm sure, the aliens will give you some candy to persuade you to opt in.

  3. Eclectic Man Silver badge

    Sleep sensors

    There are various types of sleep sensors, ones that use electrodes stuck to your scalp, ones that use 'Fitbit' type wristbands or rings, to ones that monitor the mattress and deduce how much you move about, but these are all about quality of sleep (to varying levels of accuracy). I'd be interested to know exactly what they are monitoring and how the sensors work. But I can imagine that a 'couple' of people in a hurry might sign up to monitoring and provide some 'interesting' night-time activity for analysis...

    1. xyz123 Silver badge

      Re: Sleep sensors

      Cameras under the sheets so the resident pervert/manager can look at your bits.....

  4. tiggity Silver badge

    A fitbit on a male wrist

    What could possibly go wrong with useful data collection in that scenario

    1. Anonymous Coward
      Anonymous Coward

      Re: A fitbit on a male wrist

      At least it's not a mechanical self-winding watch!

  5. b1k3rdude

    Er how about f**k no! How exactly were tehy going to 'monitor' peoples sleep like? camersa in the hotel rooms, also f**k no!

  6. Flak
    Flame

    We are all lab rats!

    Just surrender to the inevitable. NOT!

  7. aerogems Silver badge
    Trollface

    Opt-In... Right

    It'll be opt-in until they realize how few people are willing to actually opt-in and then suddenly it'll become opt-in like Plex's recent opt-in where they "helpfully" opted you in by default and made it difficult to find the option to opt out.

  8. Arthur the cat Silver badge
    Joke

    Way behind the times

    Andy Warhol did it 60 years ago.

  9. disgruntled yank

    What can I say

    but "in your dreams"?

  10. dave 76

    I suspect the only "new" bit in this announcement is that it is a new hotel, Ninehours has been doing this for a few years https://ninehours.co.jp/akasaka_sleeplab

  11. Kevin McMurtrie Silver badge
    Big Brother

    This will go well with

    The Japanese hotels having the free "handy" hospitality cellphone with a bedside dock. No, you can't turn them off. It's always there to help and offer advice.

    I lock it in the safe while I'm in the room.

  12. EricB123 Bronze badge

    OK, Here is my Crystal Ball on This

    First, this data collection will be opt-in. Later it will be opt-out. Fast forward a few years, and the permission to opt-out will be buried in the check-in contract fine print on page 3.

    Finally, you will have to pay an additional fee for your privacy. Nah! I'm sure even Zuck wouldn't think of making you pay for your privacy.

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