
Surprised?
Anyone?
<chirp>...<crickets>...<chirp>...
IBM has paused advertising on X after reports emerged that its ads had been served alongside antisemitic content on the platform. "IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation," Big Blue confirmed to …
It would be quicker, easier, and probably more cost-effective to just ban their adverts appearing there.
From The Grauaniad - https://www.theguardian.com/technology/2023/nov/16/elon-musk-antisemitic-tweet-adl
Elon Musk tweeted his fervent agreement with an antisemitic statement on Wednesday night.
By affirming an antisemitic trope, Elon Musk sinks to a dangerous new low
A tweet posted by @breakingbaht on Wednesday night read: “Jewish communties [sic] have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.”
The billionaire owner and CTO of X, formerly Twitter, responded the same evening: “You have said the actual truth.” In another reply, he wrote: “I am deeply offended by ADL’s messaging and any other groups who push de facto anti-white racism or anti-Asian racism or racism of any kind.” Musk has feuded with the Anti-Defamation League (ADL) before, threatening to sue over its accounting of hate speech on his social media network.
The moment you resort to claiming someone "has lost the argument", without you having providied any sound arguments, facts or references, is just an attempt to shut down any discussion. Which, ironically, mostly happens when you are losing the argument...
The ads track what you follow on the web. So IBM's media team are going to see different content around their ad than Racist McRacistFace viewing the same IBM ad
But if the media tracking company's bot scanned "International Holocaust Denial" immediately before "International Business Machines" it's going to see something different than if it came from "International Harvester"
A bit like those Mumsnet complaints: "I used my husband's Facebook account and all I see are ads for porn and call girls",
You’ve got that arse-about-face. IBM doesn’t care if Racist McRacistFace sees their ad or not; they really do care if people who happen to see offensive tweets in their timeline also see IBM’s ads next to those messages.
(Also, Twitter has largely given up displaying content based on user activity: now everyone gets shown a semi-randomised selection of whatever the blue-tick bots have posted; it suppose it saves computation, and thus money)
It is entirely Twitter’s decision where it places the ads that its advertisers pay for. Other platforms suppress advertising around certain topics: YouTube in particular has a lengthy “de-monetisation” list that will get your video excluded from advertising if you use any of the terms on it. YouTube doesn’t go to that effort for no reason - it does so because it knows that if it runs an advert from a major customer on an offensive video, there’s a chance that the customer will find out and complain, or worse, stop advertising on the platform.
Twitter also did something similar pre-Musk, but from my understanding it was based on accounts rather than topics: accounts that were flagged by moderators would not get ads from major customers placed near their tweets. It would appear that this no longer happens, and so ads from large, valuable, advertisers are appearing beside content that those advertisers really do not want to be associated with.
Not knowing what a word means isn't stupid, merely a lack of knowledge.
Not being capable of looking a word up in a dictionary however, particularly in this day and age, is.
The son of a South African diamond mine owner was using the word incorrectly which doesn't help I'll grant you.
Slightly miffed other people were quicker than me with the capacitor jokes
And he is apparently about to file a thermonuclear lawsuit against them while simultaneously railing about the suppression of free speech. Some may argue with the description of Musk as a genius, but you can't deny his is a very special sort of brain.
I'll sum it up for you.
Media Matters ( ran by an antisemite who once praised the KKK ), contrived the situation by collating content and then repeatedly refreshing until they got something "incriminating".
Twitter had the logs and they are going to file a lawsuit against Media Matters this morning.
https://www.washingtonpost.com/opinions/2019/03/14/media-matters-president-apologizes-offensive-statements-old-blog/
Media Matters isn't anti-racist. It's a fanatical left-wing racist organisation that is intent on shutting down moderate right wing voices and is using its deceptive and fraudulent tactics against Musk's Twitter to facilitate that aim.
Fortunately for the MM president, I'm sure he'll be welcomed with open arms by the white supremacist gang in his local nick once he has his collar felt.
Pre-Musk, Twitter were literally restricting the speech of right-wing voices and amplifying left-wing voices. They happily lied on behalf of left-wing political parties in order to trick users into voting a particular way, etc, etc, etc.
Musk comes along and cleans it up and the left-wing establishment media, of which El Reg has been in lock-step with since (IIRC) January 2017 goes along with the lie that he's turned it into a home for racists. Obviously.
"Agreed, The Register has lots any sense of courage and prefers to cow-tow to various ideologies.. I can't even imagine what Mike Magee thinks of what is has now become..."
If you are going to take the piss, then do the job properly. Cow-towing is illegal - you should allow them to move at their own pace or put them on a trailer or similar. You should also provide adequate feed, warmth and regular stops. You cruel monster, you!
No, you can't imagine much.
Left the biz before El Reg was barely getting started, and went off to found Inq, which later imploded. I'm sure he's happy wherever he is.
I have no idea what you expect from us here. Musk said something dumb again as advertisers pull their ads because they don't like the content on a site. We're conveying what happened. You can decide whether Elon or IBM is in the right, I don't think we've glided in any particular direction about it in the piece.
C.
Musk said something dumb again as advertisers pull their ads because they don't like the content on a site
Classic Fuck Around and Find Out (through falling ad revenues). Otherwise known as a natural experiment. I predict there will be a lot of PhD theses in the future, across a variety of disciplines, analysing the demise of Twitter.
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I highly doubt anyone involved with producing this article is of the opinion that Hamas, a blood-thirsty hive of terror bastards, is in any way good.
Also: as I've said before, we're not particularly left or right, this way or that on Trump or Musk, etc. We're just anti-dumb. If you're in a position of power or responsibility, and you're an idiot, we'll call you a moron.
Case in point: for all the criticism made by the left over Brett Kavanaugh's appointment, he's actually made some sound decisions on technology as a US Supreme Court justice. On a personal level, you could find him repulsive, but he ain't a moron and that's how we cover his decisions. We've also been sarcastic about the Biden White House.
And I don't think the article is disingenuous: we've not asserted Musk turned Twitter into a cesspool. We've reported that advertisers, funnily enough, are sensitive about the content around their ads. Happens here as well: people withdrawing ads from stories about hacking, crime, coronavirus, etc.
C.
"We've reported that advertisers, funnily enough, are sensitive about the content around their ads."
Big companies, especially those whose product isn't particularly unique (fizzy drinks, snack foods, American "beer") have to be very conscious about brand management. We've seen what happened with Bud Light and what happens when somebody is put in charge of the brand and they come in with a social agenda that is much different than the marketing for that product to date. The mystique around the product that the company creates is more important than the product itself. Elon should know this. He put meh Tequila from a company that didn't have any background in that type in a fancy bottle and used hype to sell it to the fans at a premium price.
No company wants their ads to run next to a thread of hate on social media. This makes me recall an example in a newspaper where an ad for frilly girls dresses was placed next to a story about the police catching up to some child botherer. I'm sure the dress company/store was not pleased.
Also: as I've said before, we're not particularly left or right, this way or that on Trump or Musk, etc. We're just anti-dumb. If you're in a position of power or responsibility, and you're an idiot, we'll call you a moron.
I beg to differ : I've been on El Reg since 2008 and I truly don't remember reading many, if any , articles with such political bias.
El Reg knows which articles will bring out the "Orange Man Bad" crowd who seem to delight it reminding us constantly about their ideologies .. It appears as this is done intentionally on El Reg's behalf.. It's all about them clicks, n'est-ce pas.
You want to pull in the Left Wing everything is Hate Speech crowd: Just write anything with Musk's name in it, regardless of the content , it will instantly attract the children as if you were handing out free candy.
In the good ol days El Reg would write equally sarcastic articles about Bill Gates and Steve Jobs , so their was plenty for everyone to debate upon, it wasn't really political. Now it appears that the sarcasm is only about those that the Left Wingers don't agree with..
I would rather that the politics and ideological side of things was completely ignored. We have enough politics elsewhere. I come to El Reg for "IT News", yes there definitely is a lot to learn and also for the banter. I don't come to be educated about the correct way of thinking...
Well I've been here since about 2004 and, barring the aberration that was the Lewis Page era, I generally agree there is very little political bias here.
As a technical site with a technical readership there I'd presume a respect for hard facts in the articles and comments. The problem you've got is that in the Trump era, it's the "right" that have embraced the use of "Alternative Facts", which is going to go down particularly badly with an audience of engineers, just as just as "you're holding it wrong" did at the time, from the notably not-right-wing Jobs.
So yeah. Orange man bad.
Since 2008? That makes you a newbie compared to some of us...
The only thing that's chapped *my* lips since 1996 is that El Reg went from 'proppa British' to 'American' - But times change, and their readership has changed, and thus their language has to appeal to their changed readership (read "they went American because more Americans read this site than Brits do"), so it's not something that'd have irked me forever.
But left-wing bias? No, more like "common sense bias". If that is "left wing" to you, then maybe you may want to consider how far on the right/nutcase scale you are to consider their publication of common-sense articles "left wing".
You're always welcome to start a "non-left wing" kind of tech site and see how well that goes.
https://mediabiasfactcheck.com/the-register-uk/
Bias Rating: LEAST BIASED
Factual Reporting: HIGH
Country: United Kingdom
Press Freedom Rank: MOSTLY FREE
Media Type: Website
Traffic/Popularity: High Traffic
MBFC Credibility Rating: HIGH CREDIBILITY
Strikes me that since 2008 many folk have become incredibly thin skinned regarding any criticism of their chosen idol. So much so that they’ll jump straight into the comments to hop up and down bemoaning bias in an article that merely reports some things that have happened that they don’t like or that don’t meet with their preconceived notions.
The credo of such individuals seems to be: If someone doesn’t agree with you they are bias and are pushing an agenda. If you don’t like the facts presented to you then dismiss them as part of a conspiracy, or feel safe to dismiss them out of hand because of something someone else did once. Believe whatever you want to believe, get mad with people who disagree, be sure to ignore anything they have to say. If someone persists in challenging your beliefs then threaten them.
I find it concerning that so many are completely incapable of stepping back and impassionately applying critical thinking. These are important skills that need to be taught every day from a young age, the world would be far better for it. Instead we seem to be up to our necks in bullshit and sinking deeper.
Poor historical knowledge there. Christianity was adopted and spread by the underclasses in the Roman Empire. It was suppressed by the state until the time of Constantine, emperor from 306.
I think this is just evidence that history is repeating itself. Blooming peasents wandering around, spreading the word but not the right words. Some of them were even kneeling on Sundays! So Constantine set his Council on preventing the spread of misinformation. Lots of stuff was censored and cut from the official Bible(s). Plus there was early cartel and uncompetitive behaviours, like the carving up of franchise areas between Alexandria and Rome. Fast forward nearly 2,000 yrs and the great & good are still arguing that you can't hear that, read that, discuss that, but at least the penalties for modern heresies are less severe. Or we have digital shunning instead of physical, and thanks to the Internet, apocrypha are more readily available for the interested to read.
Doctor: Poor historical knowledge there. Christianity was adopted and spread by the underclasses in the Roman Empire
cow: Wrong again.
Yes it was spread by the underclasses, so were many other religions that have faded into history.
Many ideas are spread by word, but only written material keeps it alive and passes the test of time. There were many ancient religions but they are gone, and most o fthe time we dont really know all the fine details about them to the same levels we have of christianity.
The reason why his happened is because writing stuff down costs education, money and storage. You dont get these items on the scale that lasts thousands of years unless you have real money behind you.
Poor people can talk about their gods, but those stories fade, the bible lasted because the Roman Emperors gave it to us because of their sponsorship.
Same is true of the jewish bible, most people back then could barely feed their family they certainly couldnt afford to make dozens of copies on expensive calf skin etc. Only the kings and high priests of isreal could do that, just look at the authors of all their books. Moses, Joshua, David, Samuel, and so on its all elites.
>When the Iranian Ayatollah spewed his usual antisemitic nonsense and was not banned (in contrast to Donald Trump).
It's the Ayatollah's job to call for the violent overthrow of the United States.
It's generally frowned upon when the President does the same thing
Yes, and that (the fact they almost succeeded) should be a major warning to those who value democracy in the truest sense of the word. The last time there was such a major putsch in a major 'Western' economy, the world quickly was embroiled in a major world war.
And yes, conversely, those who planned the January 6th events now also know what they must change for it to possibly succeed. And *that* should now also be a major warning to those who value democracy.
Who said its his job ?
Its not his job, stupid tirades llike this are the oldest trick in the book. Always blame someone else like this, and that will disstract the population from the real prolems of the country. Hitler did it and guess what the Ayatollah also copied this tactic.
I understood the opportunity to ram your adverts specifically into the eyeballs of right-wing nuts, whose opinions are "cancelled" in the rest of the "woke" media to be Musk's actual business plan for TwiX.
So why acts anyone surprised when adverts on this platform are shown next to hate and antisemitism? That's simply what the designated target audience consumes most.
This is just how this dark twin of Twitter is designed to operate nowadays.
Don't like your ads next to hate? Don't advertise on TwiX...
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The bank consortium that loaned the money to purchase twiitter have not been able to off load the loans even with significant discounts.
Perhaps he's driving the value of the loans to a level that he can buy them on the cheap.
Then refinance the loans and make a significant net profit.
Genius move.
There were already Twitter clones where crazy right wingers could spew their hate without fear of censorship like Gab and Parler. Turning Twitter into an equivalent will drive away everyone who isn't a crazy right winger so he'll have paid $44 billion for something he could have bought for a fraction of that.
The people he drives off Twitter will end up going somewhere else - just where isn't clear yet but once there is a good alternative the masses on Twitter will flee, and the right wingers who aren't spewing the hate and violence will follow them because that's where everyone else is. Twitter will end up with a userbase similar in size to Gab+Parler+Trump's thing, if that.
This nutty idea that companies being forced to allow any sort of hateful and violent speech on platforms they own and pay to run is "free speech", and companies deciding what sort of speech they want to allow on platforms they own and pay for is "censorship" is a strange one. I guess you'll be OK with it if Biden comes by and has a campaign rally in your backyard? Free speech, right?
"The people he drives off Twitter will end up going somewhere else"
In the pre-musk days the zeitgeist was always based around the catch-phrase "If you don't like it you are free to go elsewhere". Why are those same people not practicing what they preached ?.
The ideologists always end up biting their own tails. Kinda ironic huh..
Huge numbers of Twitter users have said they want to, there just isn't anywhere else that's a viable alternative yet. Yet.
In six months I expect that'll be different, as Bluesky will have ramped up its resources so it doesn't have to be invite-only, and Threads may have implemented the stuff that's missing that keeps it from being viable now.
"In the pre-musk days the zeitgeist was always based around the catch-phrase "If you don't like it you are free to go elsewhere". Why are those same people not practicing what they preached ?."
Some have, but Twitter was firmly established as the place to be and watch for "news". In the mean time, there are large banks that many have their accounts with that did a bunch of stupid so there could be impacts when the day comes that things needed to be evened up. I'd be very interested to see how the loans are secured. Is it with some of Elon's Tesla stock. It would have been nuts for the banks to jump without a net since that's a usual practice and their downside can be much more substantial.
The banks may have figured Twitter couldn't possibly lose enough value that their loans would be in danger. Debt is senior to equity so if they loaned 1/4 of the $44 billion as rumored they knew they were fine unless Twitter's value fell below $11 billion. They didn't know Musk was going to go off the MAGA deep end and halfway down the path to becoming a Nazi.
If its value wasn't below $11 billion before, I'll bet it is now after this latest fiasco - it may take a couple weeks to see how much damage is done because corporate decision making will be slower since a holiday week is upcoming. Depending on the terms of the loans, there may be a way where banks can force Musk out and install their own management at some point if they believe the alternative is bankruptcy where they get nothing.
If Musk does succeed in driving Twitter bankrupt, I wouldn't be surprised to see some high profile people at the banks who made these loans getting fired, if it turns out they approved those loans for personal political reasons.
"The oil money sovereign funds are fine with walking away from the funding they provided."
If some of the news reports are true, this isn't the case. Perhaps they're willing to take a calculated risk on an investment and will cut some slack if it doesn't work out but all involved made every effort to be successful. In the case of a really large sum of money and a whole lot of stupid, things won't be the same.
"Depending on the terms of the loans, there may be a way where banks can force Musk out and install their own management at some point if they believe the alternative is bankruptcy where they get nothing."
The banks can absolutely hog tie Elon and stick him in the rubbish. If he doesn't make the payments on time and in full, they can "accelerate" the loans and demand payment in full. They can also reign in credit lines they might hold for Tesla, SpaceX and other entities that Elon has control over. I know and you know that Tesla and SpaceX are completely different entities, but they will come up with plausible reasoning that passes the legal test while sending a harsh message. At some point, the Tesla Board of Directors and the principal investors at SpaceX will have to take action.
The banks wouldn't get nothing in a bankruptcy. Chances are that they are in a senior position to receive money and assets in the case of liquidation. A BK judge could order that current management is removed and new people put in to preserve any value for the benefit of the creditors.
When something is as ubiquitous as Twitter, it becomes the public square.
You can reasonably have a private company owning the de facto public square, but you can't have a situation where the private company in that situation puts their hands over the mouths of anybody who thinks that smaller government is better than bigger government, or that a government must secure its borders.
Just because you want a particular side to win elections doesn't mean that we should free forego public debate on the subject.
"I guess you'll be OK with it if Biden comes by and has a campaign rally in your backyard?"
Biden's not an arsehat and I think AOC would be quite an interesting person to talk to. So if they want to come hang out in my back yard (which is quite large, this used to be a farm) then they're more than welcome.
Quite why they'd want to campaign in the back of beyond in France at the home of a total nobody is possibly the more pertinent question, but if they want to, I'm okay with that.
I bet they dream of being able to do just that, and leave all the shit behind them.
With the exception of El Trumpo, every other ex-president is grateful he wasn't allowed another sentence, I mean, term. Hard to imagine what a great day it must be when it's all somebody else's problem.
"Biden's not an arsehat and I think AOC would be quite an interesting person to talk to. So if they want to come hang out in my back yard (which is quite large, this used to be a farm) then they're more than welcome."
They could come over to my house after if they'll sign a waiver of liability for injuries (or death) if they fall down and break something. I'd also insist there be no crying and no talk of politics since I like to avoid discussions with people that know little about what they are talking about.
The banks gave Twitter a loan, so they can expect interest but not their money back. As long as Twitter pays its interest. Or musk pays for twitter, there’s nothing they can do. If interest isn’t paid they can force bankruptcy and a sale of Twitter to the highest bidder.
Elon knows his Tesla shares are overpriced, he needs to move a few billions to somewhere else as a backup. This is why he bought Twitter, its his spare billions when everything goes pear shape. Every time he sells T shares his net value drops, he cant actually sell them all, so Twitter is another way to get some real cash.
IBM complaining about ads for them along side antisemitic posts. Its rattling around in my head that they made the machines to count and collect the Jews in German Europe in the 40s.
If anything the advertising is historically correct in its placement.
Of all the companies to complain of all the specific subjects... It had to be them about this.
That episode is why IBM in particular is rather touchy about Nazis. We can analyze the events of the 1940s in a variety of ways to try to answer questions like how much did the IBM headquarters know about the particular use their machines were being put to. There are various levels of responsibility there, as the Nazis didn't exactly send a message to New York saying "we want to build a genocide database, please", but neither did they build the entire system themselves on IBM hardware. No matter where we fall on IBM's culpability, the current leadership of IBM wasn't around for it and they tend to make sharp turns any time their company and Nazism get too close to each other.
None of the managers who worked with Nazi Germany are still alive, and IBM has apologized for its past and made donations to organizations helping Holocaust survivors etc. Nintendo was formed as a company making playing cards sold in gambling dens run by Yakuza, should they have no right to complain about organized crime? Henry Ford was the world's most well known anti-semite until Hitler became Chancellor in 1933, should Ford not be allowed to pull ads from Twitter over this either? And obviously every German company that was around prior to 1945 should be permanently blacklisted for all time, right?
I get that there are some people who still won't buy anything Sony because that rootkit thing, people who won't buy VW because of Dieselgate (but I guess were fine with their Nazi origins before that?) but at some point you have to forgive and move on. If one of your friends does something wrong, do you cut them out of your life? And I guess you are perfect, so they have no reason to ever cut you out of theirs?
One has to wonder how Ford got away with that.
Same way as today. Be stonkingly rich and donate to the right people.
I mean IBM helped Hitler, but Ford actually prescribed the hate which fuelled Hitler.
Not really. One of those 'never forget' things should be that ideas like eugenics were very popular and fashionable amongst the intellectuals and elites of the day. Now, we have Schwab and his acolytes using their wealth and status to spout similar batshit ideas, like the plebs should be eating bugs and be happy.
Ford got away with it because anti-semitism was a lot more widespread back then, just like racism was. Companies were not suffering from having overt racists in charge in pre WW II days either. Obviously anti-semitism or racism are far from gone in the US today, but there are fewer people who hold those views and fewer people willing to act on them.
I think people wanting to "punish" the misdeeds of a century ago like Henry Ford's (or slaveowning presidents a century before that) are putting their efforts in the wrong place though. No one starts hating Jews because they are driving on Henry Ford Blvd, changing the name of a road named after him might make some people feel good but it has no real world impact. On the other hand, some might be convinced by Musk's rants - so countering those is where their efforts would probably be better spent.
ds999: Obviously anti-semitism or racism are far from gone in the US today, but there are fewer people who hold those views and fewer people willing to act on them.
cow: What about black lives matter ?
When was the last time you heard an American mention black lives in Africa matter ?
When was the last time Americans mention racism in connection to paying non Americans $1 a day to make Nikes ?
"It's perhaps a sad indictment of the state of Twitter that the main thing I took away from reading this article is that the European Commission runs adverts. WTF are they advertising?"
I find it annoying that in order to get timely information from a public agency, they want you to follow them on a social media site. If I want to know if my train is late, I find it more logical to visit the web site for the train network and look for "train status" or something along those lines. I'm pretty sure that functionality is available with a Wordpress plugin (or any CMS you choose).
"All Musk really has to do is STFU & run X in a civil manner that attracts advertising revenue - a bridge too far for this one, apparently."
Absolutely true, but, alas, he can't, he is psychologically unable to keep his opinions to himself.
Of course like everyone else, he should (in an ideal world, which, News Flash, be don't live in), be allowed to say whatever he wants and indeed he sort of can. But words have consequences, yes please do say whatever you feel is right, but don't be surprised if others disagree with you, and if you happen to be the one owning and running the company (sorry Linda, but just what is your function anyway, and do you hold the most pointless and humiliating job on the planet?), then don't be surprised if advertisers not liking your view simply up sticks and move elsewhere!
Which being a 'freedom loving' person, where people (and companies) are, presumably, free to make their own decisions then Elon should respect this and, well, basically STFU about it!
Is it money, is it as simple as that? He is the second or first richest person (on paper naturally) on the planet, it varies from week to week. Has he fallen for the fatal belief that 'I am rich therefore I am better than anyone else, and more knowledgeable than anyone else, and, well, I'm just right - in everything, because I have more money than you, and I will never be wrong'?
If so, then it would be a shame if the Wikipedia article for him in fifty years time starts with 'Complete Twat'! No he didn't found Tesla, but obviously did see potential and invested in it, eventually taking it over, he did found Space-X but seems to have had the good sense to leave the say to day running of it alone (maybe Linda needs to have a word with Gwen and find out the secret)!
The trouble with the way the ‘free speech’ is enshrined in the American constitution is that people like that elongated muskrat think it’s compulsory and also that it cannot be wrong under any circumstances.
Basically, the guy is a dick
I think there would be a lot more piling on if it wasn't the Friday before a holiday week. Corporate decision making about things that aren't time critical will be slowed down, but I'll bet the list grows longer the week after next - especially if Musk does like he usually does and doubles down on what he said and attacks his critics.
I'm sure he'll just claim it is woke politics for Apple and Disney - after all Disney is the favorite target of the anti-woke crusaders, and Apple has a LGBT CEO making them an easy target. But they will be far from the only companies in the tech and entertainment industries to pull out when this is all said and done. Hopefully this time they remain pulled out, and don't come back after a few months when no one is paying attention like they did last time they pulled their advertising.
"Why do you think the CEO does everything at the company and the employees are basically parasites who contribute nothing ?"
If you are responding to my comment, yes. Ok, not really, but the employees aren't the ones pointing the direction of the company and which product lines get more budget than others. It's the CEO in consultation with other senior executives whose job it is to make the top level business decisions, not the rank and file.
"PS: Readers will no doubt know of IBM's history with Nazi Germany: Big Blue's European subsidiaries supplied calculating machines to the German government in and around World War II. By 1941, the US corporation had cut ties with Hitler's administration. Decades on, IBM has said it "deplores the Nazi regime and its atrocities."
What was the point and relevance of including this, apart from doing a bit of mudslinging?