back to article Western Digital execs vote to split biz in two: HDD and flash

Western Digital is to split into two separate entities, one formed from the NAND flash memory division and the other from the hard drive unit. The move follows the collapse of WD's proposed merger with memory chipmaker Kioxia. The veteran US drive maker said today that its board of directors had unanimously approved a plan to …

  1. Anonymous Coward
    Anonymous Coward

    So the two new companies will be HGST and San Disk right?

    A better example of skill dilution through acquisition would be hard to find. Two solid companies with "A" grade engineering eaten by a giant "B". Likely to break up into two "C"s reminiscent of the remnants of HP.

    I also won't die of surprise if WD loads all of it's toxic assets into the HDD division along with it's third string of middle and senior management.

    Some irony the fact that that the Flash division probably will go the way of the dodo as well, as flash memory is a decade past it's prime, with less and less engineering headroom for future improvements. While Intel has failed at the task, like most of it's recent endeavors, one of the next generation non-volatile memory technologies should be ramping up buy now. WD wasn't really in the game, Intel face planted, and HP never really got out of the lab. While WD might like to skim profits off the existing market, treading water instead of innovating, it may pay for the complacency if another company owns the next major generation of storage technology. San Disk was in the lab for a next-gen non-volatile memory tech, but there has been little show of innovation under WD.

    1. RAMChYLD

      Re: So the two new companies will be HGST and San Disk right?

      I don't know about you but if the hard drive business gets renamed back to HGST, they'd be losing my business.

      Enough firsthand bad experiences with them. Especially the DeathStar.

      1. BOFH in Training

        Re: So the two new companies will be HGST and San Disk right?

        Wasn't the DeathStar from IBM?

        1. Aitor 1

          Re: So the two new companies will be HGST and San Disk right?

          Yes it was. I sold a few and the clients were impressed. In the wrong way of course.

          1. Alan Brown Silver badge

            Re: So the two new companies will be HGST and San Disk right?

            Deathstars were fixed - it was a firmware bug (timer overflow) and from that point the drives were unbeatable

  2. Gene Cash Silver badge

    "The title is too long"

    "The bifurcation is pretty much the course of action proposed by activist investor Elliott Management last year"

    There's all the explanation you need.

    What is with the American obsession to kill the geese that lay the golden eggs? The biggest was Sears, and you guys across the pond probably don't know what a tragedy that was.

    1. Alan Brown Silver badge

      Re: "The title is too long"

      In this case the HDD division is doomed and would take SSD side down with it

  3. Anonymous Coward
    Anonymous Coward

    ... course of action proposed by activist investor Elliott Management last year.

    Yes, that despicable piece of shit is and what he does is well known.

    Elliott Management is a vulture fund that has ruined the lives of countless millions, not only in the US but all over the world.

    Something that will continue to happen because the system in place, as it stands, allows it and a lot of people greatly benefit from it.

    Particularly the Republican Party which is permanently on the receiving end of millions in funding from Elliott.

    Which basically means that they work for him.

    .

  4. Snowy Silver badge
    Coat

    Spin off

    Spin of the HDD business and merge the rest with memory chipmaker Kioxia.

  5. Alan Brown Silver badge

    Oh golly, what a surprise

    Given the way both Seagate and WD treated HDD buyers since 2011, it was almost inevitable that any attempt to sell SSDs would fail as experienced buyers avoided devices from both makers

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