Traffic ....
Both WiFi and cellular are handling ever increasing amounts of traffic, and in both cases you've got a choice handling it using more masts or more spectrum on each mast.
Obviously both sides are going to prefer the latter.
This chunk of spectrum doesn't handle walls very well, so maybe allocate indoor use for WiFi and outdoor for cellular?
(admittedly some tricky link budget and interference modelling to be done at the boundaries though)