Re: Well that's lovely...
The performance claims are made power-for-power. The M2 Max chip might score higher in desktops, but when fitted in Apple’s laptops it hits about 15,000 on Geekbench, which is in line with Qualcomm’s claim to be “50% faster than the M2 in Macbooks” (which scores 10,000 or so).
This is also in line with the claim of 2x performance over Intel’s i7-1355U, watt for watt. Laptops running 1355U hit about 8,500 on Geekbench. If Qualcomm actually can double that, you’re at a performance level above any of Apple’s M2 laptop configurations, albeit at 40~50% higher power draw. De-rate that result to fall in line Apple’s typical power consumption envelope, and you’re back around 15,000 again - level with M2 Max.
I’d expect something that in top specification comes very close to the current M2 Max, but priced at a level that will allow laptop makers to significantly undercut Apple. That’s not a bad place to be, especially if Qualcomm includes a cellular modem on some configurations, as they have done in the past...
So, not a bad start, especially with nVidia joining the battle with another ARM-based laptop chip soon.