I suspect that it is now cheaper to just buy capacity from Starlink then launch and maintain their own satellite service to reach the last 10 or 20% of the population. It buys time and allows more money to go to building out ground based infrastructure. The risk being that relying on a US (or any foreign controlled) service puts them at a political disadvantage in diplomatic disputes.
The availability of Starlink could marginally reduce the demand for SpaceX satellite launches. Although I don't think SpaceX will have any shortage of customers in the near future, and Musk benefits either way.