Japanese car makers are really playing catch up at the moment. See current crop of TV advertising -- Mazda pleading that simply because its Japanese it must be good, or the self-charging hybrid oxymoron from Toyota.
Which is a shame because they generally have always produced better products for the average man on the street. Or should I say were when it was about mechanical reliability and competency in the basic business of moving people and their stuff from A to B.
But a BEV is such a simple thing at its core that anyone can do it well enough. As evidenced by that space now being infested with Chinese brands, BYD, MG etc. turning out perfectly competent stuff at basement prices. There might be a bit (or a lot) of market distortion in there, but that won't stop us importing them by the millions and being appropriately grateful to Poo Bear.
Which leaves the premium space and the Japanese brands never quite got that in the same way as the European manufacturers.
I'm not sure what's left for them.
Kinda sad. Spent quite a lot of my adult life in Japan. Bought 3 cars, brought 2 back to the UK, the younger of which is now 17 years old and soldiering on just fine.
At the same time have zero (less if it was possible) interest in buying a "new" car. For precisely the reason that its seen as an internet browser on wheels with all the disfunction that brings.