back to article X Social Media sues Twitter 2.0 over alphabet soup branding

The wisdom of Twitter's pivot to X under Elon Musk has been repeatedly questioned and now those chickens are coming home to roost with a lawsuit brought by Florida ad agency X Social Media. X as a concept in the English language often relates to some nebulous quality (or mathematical variable) rather than something that a …

  1. entfe001

    Where is Hilton icon when it's most relevant?

  2. b0llchit Silver badge

    Does that mean... Meta generates $14 revenue per month per person on targeted ads?

    That seems quite far off. Maybe a nice case for the relevant EU investigators.

  3. A Non e-mouse Silver badge

    to pay and see no ads

    Is that just to see no ads, or for Meta to not scrape and sell my data?

    1. Doctor Syntax Silver badge

      It wouldn't be to just see non-targeted ads. It would allow the advertisers to do some comparison between targeted and non-targeted and see what, if anything, they were getting for the money they pay for targeting.

    2. Anonymous Coward
      Anonymous Coward

      "Is that just to see no ads, or for Meta to not scrape and sell my data?"

      My guess is: Neither of those.

      Instead Meta will show you "non-targeted" ads, while it will still continue to collect data about you that it can sell to other parties.

    3. Anonymous Coward
      Anonymous Coward

      I already don't see ads in Facebook, so why would I pay Meta for that? Thanks uBlock!

      1. VicMortimer Silver badge

        I don't see ads on F*c*book, and that's not just because I don't use F*c*book.

        uBlock+NoScript+Firefox means I mostly don't see ads at all.

        That's probably good for advertisers, because if your ad annoys me (which it'll do if I see it) I'm not buying your crap product.

        1. Anonymous Coward
          Anonymous Coward

          On the other hand you're missing the opportunity to boycott advertisers.

          As for adblockers, I'd imagine a very high proportion of readers of this site...well, best not say it.

        2. Anonymous Coward
          Anonymous Coward

          shuush, before they get the lobbyists to make it criminal offence to block ads

  4. Howard Sway Silver badge

    X social media

    is based in Windermere, Florida which is currently being sued by a large lake in Cumbria, England.

    1. Paul Herber Silver badge

      Re: X social media

      It's a mere actually, not a lake.

      Pedant? Moi?

      1. Kazzawozza

        Re: X social media

        On the contrary, you're no mere pedant.

      2. Anonymous Coward
        Anonymous Coward

        On the contrary, a mere is a lake, since a mere is a shallow lake.

        (For bonus pedantry: Arguably, Windermere isn't a mere either, it's a ribbon lake.)

        1. Lurko

          And at about 220 feet deep, Windemere is not actually that shallow (for people on the uncivilised side of the Atlantic, that's deeper than Lake Erie).

  5. that one in the corner Silver badge


    #mimsy #toves #outgrabe

    1. TimMaher Silver badge

      Re: #sliving

      And dost thou hunt the TwitterX? The ads that catch the chats that snatch.

      Beware the Google bird and shun the frumious WhatsApp app.

  6. mark l 2 Silver badge

    I feel 'X Social Media' is never going to get X to revert back to the old Twitter name, but they will probably get a nice fat paycheck for breaching of their trademark, after all what is another few millions to pay out when Musky Smell already spent $40bn just to buy a failing social media platform. As for 'X social media' I guess it only makes sense to rebrand if your not even showing up on Google with an exact name match anymore.

    As for Zuckerborg desire to get users to pay $17 for Instagram / Facebook per month without targeted ads on the desktop, good luck with that when I can just run ad blocker in the browser or pi hole etc and get the same results for free.

    1. Doctor Syntax Silver badge

      "they will probably get a nice fat paycheck"

      Or just an IOU.

      As regards fee, maybe it would be more appropriate to charge something along the lines of a paid-for email provider. Mythic Beasts seem to rub along an order of magnitude cheaper.

      1. UCAP Silver badge

        Or Musk will sue them back claiming that they clearly stole his idea.

      2. Vometia has insomnia. Again. Silver badge

        And they actually have good customer service too; I mean on its own merits, but especially when compared with the US-based technobros.

  7. Anonymous Coward
    Anonymous Coward


    It's Xitter - pronounced "shitter".

  8. doublelayer Silver badge

    When does a raw deal become your fault

    From the article: "Yaccarino has really been given a raw deal."

    I guess so, in the sense that her job is a pretty awful one and it's not likely to get better, but a lot of us knew that when she joined. She should have as well. Eventually, that stops really being a raw deal and starts being a bad decision to accept that deal. I don't think she was out of alternative options before she accepted this.

    1. aerogems Silver badge

      Re: When does a raw deal become your fault

      She is also presumably free to quit any time. She might even be able to slink back to NBC.

      I am honestly gobsmacked that anyone applied for the job at all. It's well known what it's like to work for Twitler, so there's no way I'd buy that she didn't know exactly what she was walking into.

    2. tiggity Silver badge

      Re: When does a raw deal become your fault

      I assume there's a very decent golden hello, pay & severance package - as nobody expects anyone to be able to deal with the chaos Musk has caused then she won't suffer any reputational damage from failing to improve X / Twitter/ name of choice so not really a "poisoned chalice" as no expectation of success, just a take the big money and (at some point) run role.

      1. aerogems Silver badge

        Re: When does a raw deal become your fault

        That assumes she won't end up like the rest of the fired employees who are suing to get the severance they were promised almost a year ago. That too should have been a serious red flag for taking the job. And if the interview was conducted in the Twitter office, and conditions are as bad as have been described...

      2. Anonymous Coward
        Anonymous Coward

        Re: When does a raw deal become your fault

        what money, xhit is broke and not paying it's bills

  9. Groo The Wanderer Silver badge

    The day my feeds start charging fees is the day I stop using them. Greedy American "investors" can kiss off.

  10. Anonymous Coward
    Anonymous Coward

    Imagine paying Facebook to avoid adverts

    Imagine just avoiding Facebook.

    1. iron Silver badge

      Re: Imagine paying Facebook to avoid adverts

      Why imagine it? I have never visited Facebook or any other Zuck property.

  11. Anonymous Coward
    Anonymous Coward

    Paris Hilton?

    Vaguely recall based on a past performance she might need a few more Xs than Musk's mono-X? XXX.

  12. garwhale Bronze badge

    X Social Media should apply for a super provisional order to stop X (formerly known as twitter) to stop using the brand "X".

    1. Groo The Wanderer Silver badge

      Then Musk waves a campaign contribution or two around and magically the judge puts a hold on the provisional order until things are settled in 15 or 20 years after all the court delays, appeals, and court-level escalations.

      At the end of which: the money always wins. :(

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