Do No Evil
Google, early naughties.
Google has put together a $20 million to fund studies into how artificial intelligence can be developed and used responsibly and have a positive impact on the world. "AI has the potential to make our lives easier and address some of society's most complex challenges — like preventing disease, making cities work better and …
Not quite — it was "Don't be evil".
It might feel like nitpicking, but I think "Do no evil" would have been a ridiculous motto, which brings to mind a hermit living in the desert, while "Don't be evil" is a reasonable goal. Of course, at the time they pretty much meant "Don't be Microsoft", and... yeah...