Google rebrands 'android' as 'Android' to remove any doubt about its affiliations Google may have felt that 12,000 of its workers were surplus to requirements, but the search and ads giant has clearly kept plenty of designers on staff – someone at the Big G has found time to redesign logos for the Android operating system and associated frippery. Android last received a glow-up in 2019 when Google decided …
Rebranding is like makeup: If it's well done you don't notice it... Which doesn't mean it has no effect. The fact is that people do react differently to subtle differences that they often don't notice. You don't really pay attention while walking past a shop whether it was painted one year ago or ten years ago, but it still has an influence on how you see the business, and whether you are likely to buy from it.
Of course, sometimes rebranding are complete shitshows and destroy the product. That happens too :)
Yes, but in this case capitalisation makese sense. Trying to enforce unusual case in a brand is always a nightmare and Apple must have teams making sure that the right people write iPhone™ and macOS™. But once things reach the real world they're lost: in English and most languages, proper names are capitalised and company and brand names should be as well. Only the trademarks are protected but that doesn't stop journos slavishly adopting them in prose, incidentally effectively watering down their protection whilst improving brand recognition.
Didn't want to get into that and I've no idea why they did it unless they're preparing some kind of video or similar campaign. In general, stick with 2D and monochrome whenever possible. The droid is simple and easily recognisable. Maybe they consider it a bit too generic for a reliable trademark? Consider Twitter's bird before it was redesigned. If it was for any other reason then expect more josssticks and whalesong in future iterations.
The black android icon in the bottom right looks suspiciously very much like the top of a classic dalek.
With Musk a wannabe John Lumic, Google might be going the Davros route ;)
Of course both daleks and cybermen are cyborgs not androids which would be of small consolation to those being "exterminated" or "upgraded."
"While we've added more curves and personality unique to Android, the new Android stylization more closely mirrors Google's logo and creates balance between the two,"
A missed opportunity to use the marketing favourite "synergy" or even better "synergistically" when spouting utter garbage.
Going forward dynamically avoiding low hanging fruit while pushing the envelope to gain traction and trim the fat off our silver bullet in order to leverage the paradigm fully by pushing the envelope past the pain point by moving the needle without moving the goalposts unless there's headwinds and we end up herding cats, so if we all get on board and we're good to go it'll be a game changer and with all our ducks in a row the deliverables will be a game changer unless we deep dive the core competencies by circling back and bringing to the table some bleeding edge blue sky thinking so we can throw our balls in the air and get some baked in actionable items on the back burner.
They can't use Microsoft's IE excuse of "it is too tightly integrated with the OS" since it is an OS, but maybe they will argue that Google's and Android's identities are too tightly linked with one another that it would be too damaging to Google's brand to separate them?
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2025
