back to article Google rebrands 'android' as 'Android' to remove any doubt about its affiliations

Google may have felt that 12,000 of its workers were surplus to requirements, but the search and ads giant has clearly kept plenty of designers on staff – someone at the Big G has found time to redesign logos for the Android operating system and associated frippery. Android last received a glow-up in 2019 when Google decided …

  1. Trubbs

    Unfathomable

    WW2 SeaMineDroid and SpaceHopperDroid for me...

    Edited for consistent capitalisation, that will be a squizzilion pounds please

    1. Neil Barnes Silver badge

      Re: Unfathomable

      Perhaps you're not fond of CamelCase? then: WW2 sea_mine_droid and space_hopper_droid...

      1. Brewster's Angle Grinder Silver badge

        Re: Unfathomable

        You preferred snake_case to kebab-case?

        1. Brewster's Angle Grinder Silver badge
          Coat

          Re: Unfathomable

          Of course, the old fashioned way is a plain space: Ann Droid.

      2. Rahbut

        Re: Unfathomable

        I thought it was ProperCase or PascalCase...camelCase is different, no?

        1. Neil Barnes Silver badge

          Re: Unfathomable

          BacTrian or Dromedary case?

  2. navarac Bronze badge

    Logos

    It never fails to amaze me the amount of time, effort and money that firms expend on changing logos. Probably pay for all those sacked staff.

    1. Sir Sham Cad

      Re: Logos

      Yep, for something that nobody will notice apart from the people who are paid to notice it.

      1. Dinanziame Silver badge
        Alert

        Re: Logos

        Rebranding is like makeup: If it's well done you don't notice it... Which doesn't mean it has no effect. The fact is that people do react differently to subtle differences that they often don't notice. You don't really pay attention while walking past a shop whether it was painted one year ago or ten years ago, but it still has an influence on how you see the business, and whether you are likely to buy from it.

        Of course, sometimes rebranding are complete shitshows and destroy the product. That happens too :)

    2. Charlie Clark Silver badge

      Re: Logos

      Yes, but in this case capitalisation makese sense. Trying to enforce unusual case in a brand is always a nightmare and Apple must have teams making sure that the right people write iPhone™ and macOS™. But once things reach the real world they're lost: in English and most languages, proper names are capitalised and company and brand names should be as well. Only the trademarks are protected but that doesn't stop journos slavishly adopting them in prose, incidentally effectively watering down their protection whilst improving brand recognition.

      1. David Nash Silver badge

        Re: Logos

        Agree with the capitalization thing but why bother with the 3D robot? What's the point?

        1. Charlie Clark Silver badge

          Re: Logos

          Didn't want to get into that and I've no idea why they did it unless they're preparing some kind of video or similar campaign. In general, stick with 2D and monochrome whenever possible. The droid is simple and easily recognisable. Maybe they consider it a bit too generic for a reliable trademark? Consider Twitter's bird before it was redesigned. If it was for any other reason then expect more josssticks and whalesong in future iterations.

          1. Anonymous Coward
            Anonymous Coward

            Re: Logos

            Real Google Droids wandering around the world...

          2. Two Lips

            Re: Logos

            Twitter's bird was redesigned five times before Musk went X.

  3. Wilco

    Obligatory Bill Hicks: "If you work in marketing or advertising, do me a favour... Kill yourself"

  4. hairydog

    So now it's announced: android (sorry, Android) is now officially obese.

    1. Kevin McMurtrie Silver badge

      There are numerous APIs designed to be anti-competitive and hostile to consumer privacy in the name of "security." Obesity arms and a steel cage exoskeleton is just the first step. The next logo wields a spiked club.

  5. Bebu Silver badge
    Windows

    The black android icon in the bottom right looks suspiciously very much like the top of a classic dalek.

    With Musk a wannabe John Lumic, Google might be going the Davros route ;)

    Of course both daleks and cybermen are cyborgs not androids which would be of small consolation to those being "exterminated" or "upgraded."

    1. prandeamus

      Nah, that's Metal Mickey, my little fruitbat.

      Boogie Boogie.

      1. Anonymous Coward
        Anonymous Coward

        Metal Mickey was silver, super shiny!

        Not that Darth Bugdroid black.

    2. that one in the corner Silver badge

      > The black android icon in the bottom right looks suspiciously very much like the top of a classic dalek.

      Came here to make the same observation.

      But I was wondering what was missing, then realised: of course, it would confuse the branding to give it an iStalk.

  6. DJO Silver badge

    nul points

    "While we've added more curves and personality unique to Android, the new Android stylization more closely mirrors Google's logo and creates balance between the two,"

    A missed opportunity to use the marketing favourite "synergy" or even better "synergistically" when spouting utter garbage.

    1. Francis Boyle Silver badge

      I'm sure they will address that

      going forward.

      1. DJO Silver badge

        Re: I'm sure they will address that

        Only if they are "going forward dynamically"

        1. Two Lips
          Devil

          Re: I'm sure they will address that

          Going forward dynamically avoiding low hanging fruit while pushing the envelope to gain traction and trim the fat off our silver bullet in order to leverage the paradigm fully by pushing the envelope past the pain point by moving the needle without moving the goalposts unless there's headwinds and we end up herding cats, so if we all get on board and we're good to go it'll be a game changer and with all our ducks in a row the deliverables will be a game changer unless we deep dive the core competencies by circling back and bringing to the table some bleeding edge blue sky thinking so we can throw our balls in the air and get some baked in actionable items on the back burner.

  7. John70

    Now it's tightly coupled, the EU will demand Android is separated from Google for competition reasons.

    1. DS999 Silver badge

      Maybe it is for a novel defense

      They can't use Microsoft's IE excuse of "it is too tightly integrated with the OS" since it is an OS, but maybe they will argue that Google's and Android's identities are too tightly linked with one another that it would be too damaging to Google's brand to separate them?

  8. sorry, what?
    Coat

    Glitterball Bugdroid?

    When first seeing the image inline in the El Reg page, I thought this was a Hellraiser Pindroid... am I right, or do I need to visit the optician?!

  9. Zebo-the-Fat

    Pointless

    Until I read this I never even noticed that android had a lower case "a" I also don't give a damn about the logo, it makes no difference at all to the way I use my phone.

    So a pointless (and probably expensive) waste of time

    1. The Oncoming Scorn Silver badge
      WTF?

      Re: Pointless

      I'd noticed, but only at those moments when waiting for a phone to restart or on powering a new shiny one out of the box.

      The rest of the time it's as relavant as the name of the pig that makes up my bacon sandwich.

  10. DrBobK
    Gimp

    Pinhead

    I thought the one on the right was PinheadAndroid from Hellraiser...

    1. sorry, what?
      Thumb Up

      Re: Pinhead

      Me too - see earlier comment!

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