"Which it I am referring to is obvious."
To you, perhaps, but I am at the very least the second who doesn't know. At first, I assumed you were referring to the Asus model, either having found its price or having mistaken something else for it. Now, I'm not even sure of that since you indicated that you didn't have the price of that but still think it was obvious.
There are a lot of SBCs out there now, and many of them are at a similar price point to the Pi, although in my experience their specs and software support are usually not as good. For example, there are really quite a lot with quad A53 CPUs, which is getting a bit old now. The quad A55 is certainly better, but it's still a six-year-old core and intended for the little half of the cores. Of course, this isn't necessarily a problem depending on what you're doing with it, as for a lot of networking or automation, the A53s are fast enough and the machine is connected to mains power; I have a few doing that kind of task. I sometimes want higher performance or better power efficiency, though, which is why I've been waiting for better SBCs to come out eventually. The ARM-based SoCs that manufacturers have been making are really great compared to the ones we have access to.