Gotta keep trying
Anything that risks reducing revenue and imposing restrictions on Big Money is anathema in The Land of the Free (to be fleeced), so the US of A still doesn't have a proper privacy bill.
Because of that, side efforts like this have to be put in place, or at least attempted. Funnily enough, when talking privacy, these politicians use much of the same arguments that are found in the GDPR. You know, that thing that US politicians poo-poohed back when it came out.
But that's the thing. Privacy is pravacy, no matter where you are on the political spectrum.
Welcome additions to this effort are the non-competetive clauses, despite what the so-called Chamber of Progress (yeah, progress seems to be best when it stays still) declares.
Oh well, the USA will continue to bump against the walls on this until sanity prevails.
Because sanity will prevail, one day.