back to article What does Twitter's new logo really represent?

Twitter's new logo isn't just an X, it's a very specific form of X, and not only does it have a meaning, it also has some history behind it. As The Reg reported earlier this week, Twitter has a new logo. The blue bird logo the site has used since 2012 is no more, but we found its co-creator Martin Grasser's thread about how …

  1. Flak
    FAIL

    X-citing!

    Yawn.

    How to destroy even more brand value - get a new logo totally unrelated to the company, service and brand!

    1. Charlie Clark Silver badge

      Re: X-citing!

      The risks are two-fold: loss of an established brand, replacing it with an indefensible (in the legal sense) one. Very, very difficult to assert a trademark with just a unicode glyph.

      1. Ken Hagan Gold badge

        Re: X-citing!

        Also nearly impossible to google for, as MS demonstrated with .NET some years ago.

      2. matjaggard

        Re: X-citing!

        Rebranding is pretty common for non-top brands. Compare Coca-Cola over the years to Pepsi for example.

        https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-design-over-the-past-hundred-years/

        1. Hans Neeson-Bumpsadese Silver badge

          Re: X-citing!

          There's rebranding and there's rebranding. What those cola companies did was play around with styling - the Twitter/X is a complete change of name and a logo of a completely different style to the one it replaces.

          For an example of similar scale rebranding in the soft drink sector, take the recent example of Lilt Fanta Lemon & Lime, which was almost universally derided.

      3. Ideasource Bronze badge

        Re: X-citing!

        Very difficult to put legal action on anyone if the name on the paperwork is wrong.

        Kind of like how Prince changed his name to a symbol to frustrate lawsuit and indecency charges.

        If that's not your name on the paperwork because your name is a symbol, and they put a similar but different symbol,

        Then there are no charges against you until they filed the paperwork properly

    2. LybsterRoy Silver badge

      Re: X-citing!

      And a little bird was related to typing no more than 140 characters how?

      1. Charlie Clark Silver badge

        Re: X-citing!

        You could argue that bird song is short and users identified with idea of being like the birds in the trees, though I always found it a bit naff. The 140 character limit stemmed from the restrictions in SMS, I think. Once you've established the brand it doesn't really matter, which is why rebranding is usually an expensive mistake, though tweaks are common: both Twitter and Dropbox got agencies to polish up their original ideas and Coca-Cola went through many iterations.

      2. that one in the corner Silver badge

        Re: X-citing!

        Well, we do use "twittering" to describe a group of people who are having an inconsequential natter, often bonding over a shared dislike of important topics, like how annoying it is they moved the flower baskets outside the laundrette on the high street (the water drips down the back of your neck).

        Or the elderly great aunt, who fusses around the room, with a continuous stream of tidbits about all the second cousins you hardly ever see, jumping from one to the other as she suddenly remembers a little anecdote.

      3. Bebu Silver badge
        Windows

        Re: X-citing!

        And a little bird was related to typing no more than 140 characters how?

        I always assumed it was the sound: "tweet!" that early phones made when an sms (text) was delivered.

        Once long ago cell phones (gsm) could only make and receive voice calls or send and receive short text messages.

        Hard to believe now. And without on screen keyboards. :)

      4. Lon24

        Re: X-citing!

        Hoover was unrelated to vacuum cleaners. It just became the dominant brand and hence the generic for the product i.e. "I hoover my carper with a Vax". The same could be said of Google which became verb (though I use Startpage). It doesn't matter if the brand name was appropriate but not now. International Business Machines is now a service/software company - but it is still IBM. They also keep the icon designed to be shown on character only monitors. They are not going to throw either away anytime soon.

        It's this unique identity of the name/logo/product belonging to few companies. Every mention of the word is a free advert for the product. All thrown away. X starts not even at the beginning of brand re-build because people will still remember deadname Twiiter/Tweet/ReTweet that negates the brand. That's why there are so many shaking heads in the industry. It's not about the prettiness or not of X. It would be the same whatever he changed name he chose. Everybody is wrong - apart from Elon?

        Place your bets!

  2. aerogems Silver badge

    Didn't Microsoft use a similar stylizing for the "X" in the Excel icon once upon a time? Like maybe the OS X v.X version or 2004?

    1. katrinab Silver badge

      In the early days, it was a blocky grey L lying flat, with a diagonal blue bar on top of it to make a sort of X.

      In Excel 95, the L became a darker blue and the whole thing was more upgright.

      Then it changed to green in Excel 2000.

      In 2010, the base of the L became a lot shorter, and in 2013 it disappeared altogether.

      The Mac logo was much the same untel Excel 2001 when it became 3 stylised drops of green water in the shape of an X. Those became flatter and more matte through to 2008.

      In 2011, it was two bent green lines forming the top and bottom of the X, and in 2016 it returned to being the same as the Windows version.

      1. GrumpenKraut
        Pint

        LOL, how/why do you know this? Virtual pint for random facts =------>

        1. theDeathOfRats
          Pint

          Don't ask. I'm pretty sure it could trigger some kind of PTSD redponse.

          Here, have another one --->

          1. NATTtrash
  3. Anonymous Coward
    Anonymous Coward

    An X Man

    Now Musk is one of the X Men.

    1. Anonymous Coward
      Anonymous Coward

      Re: An X Man

      "Now Musk is one of the X Men"

      So what are you suggesting his superpower is...narcissism or ego?

      1. Anonymous Coward
        Anonymous Coward

        Re: An X Man

        Ego, surely, making him Powerpuff(ed up) Man.

        1. Anonymous Coward
          Anonymous Coward

          Re: An X Man

          The Powerpuff man. I like that. Imagine Elon's fact on the Staypuft Marshmallow Man - that's where we're going?

          1. chivo243 Silver badge
            Angel

            Re: An X Man

            Nah, it's PuffMan, like Duffman, but with a wacky tabacky flavor!

            1. Lil Endian Silver badge
              Pint

              Re: An X Man

              Powder'n'PuffMan!

              He's gotta be on something, and it ain't joss sticks! (Stay strong that one in the corner - the first week's the toughest!)

              1. that one in the corner Silver badge

                Re: An X Man

                C'mon man, don't you go holding out on me - just a scented candle, that'll take the edge off.

                1. Lil Endian Silver badge

                  Re: An X Man

                  I'm not carrying dude, honest! It smells like I am, but I just walked past a Lush![1]

                  [1] Alternative stinky shops are available!

                  1. CrazyOldCatMan Silver badge

                    Re: An X Man

                    but I just walked past a Lush

                    I have to hold my breath when walking past one - otherwise guarenteed to not be able to breathe for about a minute..

                    Fortunately, herself isn't much into their product range.

                    1. TRT Silver badge

                      Re: An X Man

                      Was it a musky smell?

          2. John Brown (no body) Silver badge

            Re: An X Man

            Powerpuff is already trademarked!!

            1. Anonymous Coward
              Anonymous Coward

              Re: An X Man

              And? So is "X", so that is perfect for Musk.

        2. Anonymous Coward
          Anonymous Coward

          Re: An X Man

          Blossum, Buttercup, Bubbles and... Musk? He's going to have to change his name to something beginning with a B if he wants to be taken seriously in that role...

    2. Anonymous Coward
      Anonymous Coward

      Re: An X Man

      Now Musk is one of the X Men.

      He is a man no more? (continuing the parrot sketch).

      Thank God for that then, there's enough pollution in the gene pool already..

  4. thondwe

    Rebranding Fail

    There's a nice thread on "X" or maybe it was a TikTok from a rebranding specialist pointing out that just sticking an "X" logo on your web site without retiring/replacing all the rest is about as shoddy as you can get (no surprise from Mr Musk) So Tweet/Twitter is still all through the interface and on the Apple App (and Play Store App) etc.

    1. that one in the corner Silver badge

      Re: Rebranding Fail

      What, you mean "Wormhole X-treme" wasn't just the best name ever?

    2. DS999 Silver badge

      Re: Rebranding Fail

      Well presumably there will be an app update where the app changes its name and logo, and they'll clean up the web site.

      Probably the reason it is in this state is because Elon is such a tool he just decided "now's the time to rebrand with my stupid X obsession" and didn't tell anyone on the software teams. Otherwise they could have had all this stuff ready to roll out right after he tweeted. Instead he's probably screaming at them to work faster and quit taking breaks, all the software guys suffering because the CEO is a gibbering idiot who doesn't understand the concept of planning in advance.

      1. heyrick Silver badge

        Re: Rebranding Fail

        Of course, we're assuming it's incompetence. Lone has enough money he can quite literally be the world's biggest troll. Maybe he just decided to rename it X with a generic Unicode character because it'll freak out so many people.

        I mean, tossing the globally recognised bird logo as an actual plan would be ridiculous, right? So, this has to be some grade A trolling just because he can...

        1. DS999 Silver badge

          Re: Rebranding Fail

          Ah the 4D chess theory people kept using to explain Trump's inexplicable actions. Turned out he was just the incompetent con man and criminal he appeared to be. I expect the same is true of Musk, only with a lot more con and just a pinch of criminal.

      2. MachDiamond Silver badge

        Re: Rebranding Fail

        "Instead he's probably screaming at them to work faster and quit taking breaks"

        Flash news:

        Stores around Twitter offices report a run on drinks sold in wide mouth containers, nobody knows why.

      3. Bebu Silver badge
        Coat

        Re: Rebranding Fail

        the CEO is a gibbering idiot who doesn't understand the concept of planning in advance.

        Planning in retrospect doesn't seem to be working for Space Karen either. Wonder the powder puff girls would accept a Karen into their ranks? Probably not ... to much of a dick.

    3. MachDiamond Silver badge

      Re: Rebranding Fail

      "So Tweet/Twitter is still all through the interface and on the Apple App (and Play Store App) etc."

      Elon doesn't plan anything. Nobody at the company is tasked with creating todo lists for things like this. Just toss it into the frying pan and see if it screams.

      1. Anonymous Coward
        Anonymous Coward

        Re: Rebranding Fail

        Just toss it into the frying pan and see if it screams.

        But enough about how he treats his staff..

  5. MJI Silver badge

    What about the ITV rebrand?

    Their not available to PS owners streaming service is now ITV small blue bird.

    As I told them, save watching their crap.

    1. TheProf
      WTF?

      Re: What about the ITV rebrand?

      What's that you say?

      1. MJI Silver badge

        Re: What about the ITV rebrand?

        ITVX temp rebranded as ITV (small blue bird)

        1. William Towle
          Facepalm

          Re: What about the ITV rebrand?

          In their Monday tweet the ITVX bird was the same colour as everything else - yellow (...of course, being monochrome it would be straightforward to adapt it to the appropriate shade of blue as required).

          The artist kxlider* also uses 𝕏 as a logo, but apparently hadn't formally protected his use of it, as he lamented later the same day.

          (* me neither, I just happened to read a news article that mentioned both)

  6. mark l 2 Silver badge

    "The letter X in general, though, is also a registered trademark of multiple companies, including both Microsoft since 2003, in the context of its Xbox video games console, and Meta since 2019, in the context of social networks"

    If Meta owns a trademark on X in the context of Social networks, surely then Twitter rebanding to X is going to infringe their trademark? As Twitter is definitely a social network.

    1. lglethal Silver badge
      Joke

      Nah they can just claim (justifiably and with plenty of evidence) that they are indeed an "Anti-social Network".

      1. FrogsAndChips Silver badge

        Actually, "the Anti-Social Network" is how Facebook/Meta has been nicknamed by El Reg journos for years now.

        1. MrDamage Silver badge

          El Reg forum commentards

          Have referred to ourselves as anti-social media for even longer.

      2. Blank Reg

        With the astounding level of mismanagement, they will soon be able to claim to be an ex-company

    2. DS999 Silver badge

      I'm sure Zuck is already talking to his lawyers

      I had no idea Facebook had trademarked "X" (why?) and he may not have known/remembered either. Defense of the trademark (i.e. making Musk rebrand to something else) is going to be a lot easier if they can show they were doing something with it or planning to do something with it.

      So I'm guessing there's a small team at Facebook working up something using 'X' so they will be able to show the judge that they didn't just trademark it and forget about it. Musk will of course spare no expense fighting it in court because for some childish reason his whole ego is tied up in this 'X' business (if he was a 90s kid in the US I guess he'd instead want to brand with that stylized 'S' that was so popular for whatever reason)

      I notice Musk hasn't said a word about the cage match since Zuck said he'd be down to do it, so I'm assuming he chickened out once someone clued him into the fact that a guy like him with zero physical fitness can't rely on size to beat someone with martial arts training even if they are smaller. But it should happen, and ownership of the 'X' trademark should be the prize!

      1. MrDamage Silver badge

        Re: I'm sure Zuck is already talking to his lawyers

        Given that Microsoft also have a trademark on X, I expect to see Satnav Nutella to join in, from the top turnbuckle, holding a folding steel chair.

      2. MachDiamond Silver badge

        Re: I'm sure Zuck is already talking to his lawyers

        "I had no idea Facebook had trademarked "X" (why?) and he may not have known/remembered either."

        You can't trademark "X", only a stylized logo of the letter. Simple words can't be trademarked either so you find "Window" is legally "Microsoft Windows" and the office suite is "Microsoft Office". Apple, formerly named "Apple Computer Company", is now Apple Inc (not Apple, Inc(note comma)). They wouldn't be granted a trademark for just Apple.

        I've been through patents (have 2), trademarks (had several) and Copyright (loads and loads). Trying to get something too simple rammed through isn't a good use of time. I expect that a number of my Copyrighted images wouldn't hold up in court, but it's easiest to do big batches rather than agonize over each one individually. If I find something I show it to my attorney. If he says it's not worth pursuing through being too generic, I go with his experience. If I went to him wanting to Trademark "M", I expect he'd want a big retainer and also tell me, "fat chance".

        1. Anonymous Coward
          Anonymous Coward

          Re: I'm sure Zuck is already talking to his lawyers

          == . If I went to him wanting to Trademark "M", I expect he'd want a big retainer and also tell me, "fat chance".

          Maybe Musk will throw enough of his cash around to push though on "X" and open the floodgates. Then you can have your "M" and I can have - hmm?

          Got it - I'll have "Q" then really troll those idiots with The Official Q(tm) Anon.

        2. Anonymous Coward
          Anonymous Coward

          Re: I'm sure Zuck is already talking to his lawyers

          Things vary by jurisdiction. In England & Wales, you can trademark common words, provided they have a unique grahpical representation.

          "Microsoft Windows" is not trademarked, but "Windows" is trademarked by Microsoft: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003660320

          "Apple" is trademarked by Apple Computer: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00000922669

      3. Anonymous Coward
        Anonymous Coward

        Re: I'm sure Zuck is already talking to his lawyers

        Elon's mummy told him no.

        If only she had told his dad that nine months before the mistake was born!

    3. doublelayer Silver badge

      They might have to argue about whether Meta is using that trademark. You have to either be using it for something or have serious plans to do so. I'm unaware of any Meta property using the name (that's not saying much since I don't know much about Meta's products anyway). They've also had it for four years and were able to make their latest social media product in months, so they might have a hard time explaining why they hadn't built the product they wanted to use with the trademark yet. So Twitter has the choice to attempt to argue that Meta has left the trademark unused and therefore should lose it. That might lead to a long legal fight which will manage to be more boring than it should be.

      1. Anonymous Coward
        Anonymous Coward

        I'm not aware that you have to actually use a trademark. You do have fo renew its registration, and defend it actively, but use it, I don't think so.

        That's how plenty of famous brands that have disappeared due to mergers or whatever are still actively protected. They've not suddenly become usable.

        1. doublelayer Silver badge

          The use you have to demonstrate can be quite small, even as small as keeping around the original website and redirecting it to products you make, or attaching the trademark to something but not putting any focus into that part. However, trademarks are challenged on the basis that they are no longer in use, and part of the renewal of a trademark is affirming that you have used and continue to use the trademark, because otherwise you are deemed to have abandoned it. At least one case I know of involved someone intentionally making some products and pricing them unreasonably high in order to be able to keep a trademark they didn't want others to have, but they didn't want to use at the time. They were required to have some token effort to make a product or service available under the trademark or it would either be automatically canceled or more easily challenged by someone else. Keeping a trademark may be easy, but it's not like a domain name where if you keep paying the money, you can have it forever.

          1. MachDiamond Silver badge

            "At least one case I know of involved someone intentionally making some products and pricing them unreasonably high in order to be able to keep a trademark they didn't want others to have,"

            That could be a good way to position a trademark as representing expensive products. As long as it's not publicly traded, there's no requirement that the company's financials are published that would show zero sales. One could make a whole line of wares priced stupidly high and if anybody place an order for the ones that only exist as CGI mockups, a nice form letter can be sent about how there are supply chain issues or that the product has recently been discontinued and there is no remaining stock. Hmmmmmmm.

    4. T. F. M. Reader

      If Meta owns a trademark on X in the context of Social networks, surely then Twitter rebanding to X is going to infringe their trademark?

      What's another lawsuit between friends?

    5. MachDiamond Silver badge

      "If Meta owns a trademark on X in the context of Social networks, surely then Twitter rebanding to X is going to infringe their trademark? As Twitter is definitely a social network."

      Elon will just post a Tweet? that calls the company a "not-a-social-media-network" just like the "not-a-flamethrower" and "not a flame trench". The disappointment is that he'll get away with it where you and I would have our backs up against the wall and wind up much poorer and our freedom of travel constrained for a period of time.

  7. Khaptain Silver badge

    Let's hope it stops the hate comments

    I for one hope it stops the "hate" ( I'll use the wokesters favourite word here) comments that have become so prevalent with anything to do with Musk..

    I don't care about Twitter etc but I do care about the level of comments en El Reg. It's become just another echo chamber for those that have no actual opinions on the subject at hand but rather a place where they spout out some nonsense about a man that they do not know, will probably never meet, and if they did they most certainly would not have the courage to use their infantile remarks to his face.

    How about we get back to actually making constructive comments rather the childish ideological nonsense.

    1. moonhaus

      Re: Let's hope it stops the hate comments

      "Let's hope it stops the hate comments"

      I hear you're a racist now, Father? Should we all be racist now? What's the Church's position? I'm so busy down on the farm I won't have much time for the ol' racism.

      1. Lil Endian Silver badge

        Re: Let's hope it stops the hate comments

        How could you get a perfectly square bit of black dirt on a window?

      2. NXM Silver badge

        Re: Let's hope it stops the hate comments

        I blame the Greeks. They invented gayness.

      3. Korev Silver badge
        Windows

        Re: Let's hope it stops the hate comments

        That'd be an ecumenical matter...

        1. Lil Endian Silver badge
          Windows

          Re: Let's hope it stops the hate comments

          Thhh... Thhhh... Thiiiii... Drink!!!

          1. envida

            Re: Let's hope it stops the hate comments

            I love my brick!

    2. Andy 73 Silver badge

      Re: Let's hope it stops the hate comments

      I for one would be happy to tell Musk what I think of him to his face. He's an insecure bully, who fakes technical knowledge but compensates by throwing money at people who are much smarter than he is. The companies that he has bought into that are sucessful appear to be successful because they don't let him interfere with the core development work as much as he'd clearly like to. He's an incredible negotiator, financially smart and brilliant at marketing, but the public image of technical genius is largely hype.

      None of that is ideological. I don't care about his politics, or his wealth - but I do follow the news closely, because the large tech companies that include Musk's are directly impacting the world around us - it's natural to follow both the positive and negative aspects of those changes, and the behaviour of the people behind them. In the case of 'X', this also gives us some interesting ideas about what he plans to do with the company in future.

      1. Pascal Monett Silver badge

        Financially smart ?

        Because buying Twitter was a smart move ?

        1. Benegesserict Cumbersomberbatch Silver badge

          Corralling $44b of other people's money to buy Twitter was smart. Whether it was wise remains to be seen.

          1. gnasher729 Silver badge

            About 27bn of the purchase price is his money. Either directy his money, or a loan with his Tesla shares as security.

        2. Andy 73 Silver badge

          Financially smart

          Yes - to date he has made a whole bunch of financial bets, often convincing other large investors and governments to support them, and has in the process built very large and (it seems) profitable businesses. That takes a combination of talent and charisma that many startup founders would kill to have.

          Now, whether those gambles turn out to be exactly that - gambles, and whether it turns out that there was more luck than judgement in the successes he's had, we've yet to see. But many people have lost a lot of money betting against Tesla, and many people have tried to recreate those successes without achieving anything.

          There's a lot of evidence the guy is technically clueless, and when he's tried to start businesses based on his own ideas (Hyperloop) they've been far less sucessful. Most of the criticisms of him and his behaviour are very well founded in established facts (or in some cases, carefully buried stories). There's also very clear documentary evidence that most of the real innovation has been delayed by years and/or has never been actually delivered. From solar panels, through to habitats on Mars, via Hyperloop and self driving cars, only the lawers can decide whether his claims have just been over optimisitic or willfully fraudlent - but they have certainly been demonstrably wrong.

          That doesn't take away from the fact that he's managed to get billions of dollars invested into doing stuff that many people just weren't prepared to do. Financially smart, for sure. The rest... well...

          1. MachDiamond Silver badge

            Re: Financially smart

            "and when he's tried to start businesses based on his own ideas (Hyperloop) they've been far less sucessful."

            You mean "VacTrain"? That was patented over 100 years ago by Robert Goddard.

            To be fair (not really...), Elon produced a document about his Hyperloop, made it open-source (didn't have a choice as it had been previously patented) and championed the idea, but didn't start a company to build anything to do with it. He's cooled on any further talk on the subject as every venture that did take it on is gone now (any left?) and somebody might have been able to get him to understand how stupid and unworkable it is. Even HSR can be inappropriate for a particular circumstance through being too fast with too many added engineering/building costs for it to be viable. I don't agree 100% with Thunderf00t, but he does point out some fatal flaws to Hyperloop that are still around from the Vactrain days which still seem insurmountable (bloody physics).

          2. MachDiamond Silver badge

            Re: Financially smart

            "and has in the process built very large and (it seems) profitable businesses."

            In addition to Tesla, which he muscled his way into, what business do you speak of? Surely not SpaceX. They have to raise giant mounds of money through private investmen every year to keep it going.

    3. Steven Raith

      Re: Let's hope it stops the hate comments

      Oh, you want constructive feedback?

      Musk is a trust fund clown who has no formal engineering chops, but made a lot of money from his PayPal shares - which they didn't take from him when they sacked him for incompetence.

      Since then he has ploughed that money into tech adjacent companies, which got him some kudos, but by all accounts at those companies there were entire teams set up to manage him - to stop his bad ideas from being actioned, and to make his less bad but still silly, unworkable ideas, into something useful.

      For example, I won't pretend that SpaceX landing boosters isn't wildly impressive, but he didn't engineer that - and it wasn't even a new idea - he just paid people to make it happen out of his functionally infinite money supply that wasn't tied up in civil service/govt red tape. He just said "make thunderbird one", and threw money at the problem. It was the money and talented engineers with a free hand who made it actually happen.

      At Twitter, he has no management team to contain him, and we're seeing him raw and unedited. And that raw, unedited Musk is a rampant right wing bigot with serious fascistic leanings who has no idea how to run a company and barely any idea how to communicate publicly, berates people below him with no concept of what he's doing in the process (See the special member of staff on the 'do not fire' list who he fired, and who almost cost him tens of millions of dollars on the spot, because he didn't pay attention to the massive warnings on the HR file....), and demonstrably has no idea how to run a business.

      The reason there is hate for him is because had he not had his PayPal shares, he's just be another trust fund loser causing problems for a small amount of people, instead of right now where he has already caused major problems for thousands of people through his actions at Twitter directly, and with his ludicrous mismanagement of the platform, he's risking the livelihoods of tens of thousands of more who used Twitter for marketing, comms and research.

      For the rest of us, we're laughing at him for demonstrating that no, billionaires are not special - it's entirely possible to become rich while being dumb and lucky, and that's exactly why they shouldn't be worshiped or put on a pedastal.

      If you want go drink Musks piss, that's fine, but don't for a moment pretend that it's out of some egalitarian desire for 'constructive criticism' - if you knew of Musks history, as many of us here do, then you'd know that the negative feelings towards him are entirely justified and watching him crash and burn publicly is hilarious.

      1. Khaptain Silver badge

        Re: Let's hope it stops the hate comments

        "If you want go drink Musks piss, that's fine, but don't for a moment pretend that it's out of some egalitarian desire for 'constructive criticism' - if you knew of Musks history, as many of us here do, then you'd know that the negative feelings towards him are entirely justified and watching him crash and burn publicly is hilarious.""

        This is a perfect example of what I commented about... It's truly sad.

        1. Pascal Monett Silver badge

          Re: Let's hope it stops the hate comments

          What is truly sad is that you focus on a single point of his post and leave out all the very good and appropriate stuff before.

      2. Anonymous Coward
        Anonymous Coward

        Re: Let's hope it stops the hate comments

        Steven Raith: "Musk is a trust fund clown who has no formal engineering chops, but made a lot of money from his PayPal shares - which they didn't take from him when they sacked him for incompetence."

        I don't like him (or rather his public persona) much more than you do, I think some but not all of your rant is justified, but you do have to give him credit for making things happen. Without Musk, where would Tesla be now? Space X? If he wants to burn $44bn on breaking Twitter then that's his to own. If Twitter users wanted a different outcome, somebody amongst the 350m users could have put together a better bid - in fact nobody cared that much.

        The bloke is a pantomime villain for the howlers of the left, and as such earns his keep.

        1. Steven Raith

          Re: Let's hope it stops the hate comments

          "but you do have to give him credit for making things happen. Without Musk, where would Tesla be now? Space X?"

          I mean, I literally covered this:

          "For example, I won't pretend that SpaceX landing boosters isn't wildly impressive, but he didn't engineer that - and it wasn't even a new idea - he just paid people to make it happen out of his functionally infinite money supply that wasn't tied up in civil service/govt red tape. He just said "make thunderbird one", and threw money at the problem. It was the money and talented engineers with a free hand who made it actually happen."

          I'm not going to give literally every example of where he has - or more specifically, his money has - been useful to a company. Doesn't mean he's any less deserving of mockery.

          "If Twitter users wanted a different outcome, somebody amongst the 350m users could have put together a better bid - in fact nobody cared that much."

          No-one was flat out stupid enough to pay such a massively overinflated price for Twitter, not even Musk - which is why he was sued by Twitter when he tried to walk away from the deal he signed to buy it, at that massively overinflated price so that he could put a meme number in it.

        2. Charlie Clark Silver badge

          Re: Let's hope it stops the hate comments

          I agree that he's not a complete idiot and he's been prepared to put his money into companies that the rest of the investment industry wouldn't touch: SpaceX and Tesla and not Uber or Groupon. But many of the investments have benefitted significantly from the cheap cost of debt since the financial crisis. This has made risky investments, well, less risky and it's no coincidence that his businesses flourished only after this. The buyout of SolarCity would have bankrupted him at another time and his debt-driven business model has allowed him to compete favourably with competitors. Hence, as interest rates rise, his companies margins fall as he starts to compete with competitors who finance their businesses from cashflow.

          As for Twitter, I hope it fails and he and his fellow investors take a bath. It might teach others a lesson, for a short time at least.

        3. GioCiampa
          Coat

          Re: Let's hope it stops the hate comments

          "Where would Tesla be now?"

          Given all he really did was throw money at it... which any other multi (m/b)illionaire could have done, then hired the same set of engineers, and got the same end result.

          (Mine's the one with the Nobel Prize speech in the pocket, for discovering parallel universes)

        4. MachDiamond Silver badge

          Re: Let's hope it stops the hate comments

          "Without Musk, where would Tesla be now? Space X?"

          Marc, Martin and Ian had a different vision for Tesla Motors and it's hard to say where they'd be, but it doesn't mean they wouldn't have been wildly successful with electric vehicles. One thing is for sure, the Roadster would have been delivered on time and at the promised price. I'd also expect that v2.0 would have been out years ago and v6 or 7 would be the current production.

          SpaceX isn't likely solvent on its own at this point. The Falcon 9 program should be doing quite well if looked at individually. It's a very proven launch system at this point with a number of customers. Starlink and Starship are both burning through money like mad. Both will need to be really fantastic money makers before Elon runs out of OPM (Other People's Money) for SpaceX to not get auctioned off as part and pieces. Forget Mars. Elon is not going to be sending people to Mars. He's not even working on any of the required equipment that would be necessary to go in the rocket for a trip such as that. A rocket with no abort system. Blue Origin had a booster failure and its capsule abort worked perfectly. Of course they knew it had a good chance of doing so as they had tested it and were surprised that the booster wasn't perturbed so much that it failed to reach over 100km and land again safely after on the test flight. SpaceX, on the other hand, hasn't even hinted on the barest outline of what they would do. Their Remote Termination System didn't even work properly and after it punched a couple of holes in the fuel tanks of Starship and Booster, it took some time before the booster just exploded from some other cause followed by Starship letting go. Surprisingly, there hasn't been much commentary about all of that debris falling into Mexican territorial waters.

          The Starship program could be staring at an uncertain and bleak future if they can't secure approvals to keep blowing stuff up at Boca Chica. They are not going to be allowed to test at Cape Canaveral/Kennedy Space Center where they are building another "not-a-launch-tower".

      3. Lil Endian Silver badge
        Headmaster

        "...put on a pedastal."

        I thought it was pedal stool... But then I am a damp squid.

        [Icon, or ironicon? Vote now!]

        1. Steven Raith

          Re: "...put on a pedastal."

          Yeah, I have no idea where pedastal came from.

          Certainly one of my better mistypes of late, and exactly what I get for posting before going into a meeting and not re-reading after sending.

          1. jake Silver badge
            Pint

            Re: "...put on a pedastal."

            "Yeah, I have no idea where <whatever> came from."

            Brain-fart. We've all done it. No harm, no fowl.

            Have a beer. Dos Equis, of course.

            1. Anonymous Coward
              Anonymous Coward

              Re: "...put on a pedastal."

              Dos Equis, of course.

              Musk will sue, for using "his" logo, twice.

              Then again, Castlemaine Perkins uses it 4 times...

            2. Anonymous Coward
              Anonymous Coward

              Re: "...put on a pedastal."

              “Brain-fart. We've all done it. No Farm, no fowl“

              FTFY

          2. Lil Endian Silver badge
            Pint

            Re: "...put on a pedastal."

            TBH Steven I would've posted the same regardless of your typo - I had to get the reference out!

            You're not alone though, I did refer to myself as (not) a pendant a couple of days ago :D

        2. MachDiamond Silver badge

          Re: "...put on a pedastal."

          "I thought it was pedal stool.."

          More of a plinth, I'd say.

      4. John Brown (no body) Silver badge
        Thumb Up

        Re: Let's hope it stops the hate comments

        "He just said "make thunderbird one", and threw money at the problem."

        Minor correction. Thunderbird 3 is the one that went to space :-)

        1. John Brown (no body) Silver badge
          Happy

          Re: Let's hope it stops the hate comments

          Wow! Downvoted for stating a fact. I guess in the current climate, even checkable facts are variable in some peoples minds :-)

          I find that hilarious!

          1. that one in the corner Silver badge

            Re: Let's hope it stops the hate comments

            Well, to be fair, you did forget to mention the story in TV21 where they modified TB2 to go into space as well. IIRC they also (of course) packed Pod 4 and took a modified TB4 to do the actual rescue in an icy "sea" (mind is telling me it was Titan, but given the existence of Rock Snakes on Mars it may have been an ocean of Venus).

            Not sure if that story counts a canon, but maybe we have a *very* avid reader here.

      5. Ian 55
        Thumb Up

        Re: Let's hope it stops the hate comments

        The tragedy is that he didn't want to see the Titanic close up...

      6. MachDiamond Silver badge

        Re: Let's hope it stops the hate comments

        I'm hoarding loads of popping corn and a fairly decent case of Prosecco for the party. I likely have parts for a Very Large Confetti Cannon in the shed. Success not guaranteed, excitement is.

    4. ChoHag Silver badge

      Re: Let's hope it stops the hate comments

      This comment thread sums up the new El Reg perfectly.

      Can we frame it?

      Nice try though.

    5. DS999 Silver badge

      Musk deserves all the bile he gets and more

      Right after Brony James heart attack yesterday hit the news what is Musk's response? Does he say he hopes he will be all right, or failing to have anything good to say choose to say nothing at all?

      Nope, he immediately claims it is probably a side effect of the covid vaccine. Based on zero evidence of course. I'm not even sure if it is known whether he has been vaccinated. If he never was, but he was infected, will he change his tune and claim "it was probably a side effect of long covid damaging his heart muscle"? That's actually much more likely than the vaccine causing it. Of course he won't say that, because it won't fit his bullshit antivax narrative since he decided to go MAGA (which he preaches despite publicly stating he and his family have been vaccinated!)

      Fuck him, and everyone who supports him.

      1. jake Silver badge

        Re: Musk deserves all the bile he gets and more

        Who is "Brony James"?

        I'm guessing a prominent member of the MLP fan club ... Does Musk follow that scene?

        Speedy recovery to James, whoever he is ... heart attacks are never funny.

        1. MachDiamond Silver badge

          Re: Musk deserves all the bile he gets and more

          "Who is "Brony James"?"

          The son of prominent basketball player LeBron James.

          1. AndrueC Silver badge
            Trollface

            Re: Musk deserves all the bile he gets and more

            The son of prominent basketball player LeBron James.

            Who? What's 'basketball'? Is it like netball?

            1. MachDiamond Silver badge

              Re: Musk deserves all the bile he gets and more

              "Who? What's 'basketball'? Is it like netball?"

              It's exactly like netball, only different.

        2. Anonymous Coward
          Anonymous Coward

          Re: Musk deserves all the bile he gets and more

          "MLP fan club ... Does Musk follow that scene?"

          Mind filled with image of Musk in brony cosplay. Shudder.

    6. iron Silver badge

      Re: Let's hope it stops the hate comments

      Please arrange a meeing with Musk or anyone else you think I would not be willing to tell what I think to their face - the evil robot that calls itself Zuck would be a good shout.

      I'll happily tell them exactly how despicable they are and what I think of their companies.

      1. heyrick Silver badge
        Happy

        Re: Let's hope it stops the hate comments

        I'll be the idiot standing behind you waving a placard. Let's do this...

    7. Ian Mason

      Re: Let's hope it stops the hate comments

      Any approbation that Musk has attracted here is entirely of his own making. Simple factual reporting of what he does, combined with his own pronouncements is more than enough to make him an object of scorn in the eyes of any right thinking individual.

      The people who need criticism are those who still indulge in uncritical adulation of the man in the face of all he's done to Twitter, its staff, all the people it owes money to and all the shareholders in his other ventures that have been tainted by his Twitter antics.

      1. Anonymous Coward
        Anonymous Coward

        Re: Let's hope it stops the hate comments

        ITYM Opprobium, the very opposite of Approbation.

      2. willyslick

        Re: Let's hope it stops the hate comments

        Seems to me that Elon is trying to muscle in on some of the unbroken attention given to the orange-coloured ex-president by throwing out similar provacative "own-the-libs" banter which he is sure gets a headline . Sort of like a summit meeting of the narcassists where neither one can stand the attention the other one gets.

        That said, its up to us to pay attention or not - but pretty hard to avoid them when one is running for president an the other is most publically running a prominent socal network platform into the ground. We say we we enjoy watching them fail; for them its all about the daily attention and nothing else....have to grudginly acknowledge thier success in this goal.

    8. doublelayer Silver badge

      Re: Let's hope it stops the hate comments

      You want constructive comments? Is that a euphemism for unquestioning support of people you like? If you've read enough of these comments to dislike them, then you already know what their views on Musk are. Yes, some of them express those views negatively, but you don't really need to ask about what their views are; they've explained them at length. Therefore, I must conclude that you aren't looking for "constructive comments", but are instead simply complaining, in the same way that they are, about things you don't like. They don't like Musk, and you don't like expressions of disapproval against Musk.

      Your use of the word "wokesters" made that, if anything, even more obvious than the rest. Some people might also express that they've seen as much of complaining about "woke" (whatever the writer is choosing to mean by saying it) as they ever want to, and I have seen people who have made that point. It doesn't stop you from making the post you did, nor should you be required to refrain from posting your views simply because someone doesn't appreciate them.

    9. heyrick Silver badge

      Re: Let's hope it stops the hate comments

      Didn't downvote, but when you corrupt a popular social media service used by millions to favour certain voices over others while at the same time turning said service into a multi train wreck... I think that entitles huge swathes of the world to say in unison "what the fuck, you massive twat".

      Personally, I think he is a nasty piece of work. Murdoch also. And Putin. Should I actually know these people before having such an opinion, or is it sufficient to look at the trail of chaos and destruction that they leave in their wake?

    10. Agamemnon

      Re: Let's hope it stops the hate comments

      Except, I've met him, twice.

      Once during Paypal/eBay merger (I designed the Zero Trust model).

      Once on the factory floor at SpaceX in Hawthorne when I was visiting with the X-Prize Foundation.

      I used stronger language at TechDirt when someone said something similar to what you said... but:

      He's an arrogant, ignorant, jackass.

      And *I* an personally sick of his damned apologists, "St Elmo can do no wrong."

      Really? You're clinically delusional.

      1. MachDiamond Silver badge

        Re: Let's hope it stops the hate comments

        "Once on the factory floor at SpaceX in Hawthorne when I was visiting with the X-Prize Foundation."

        I just found my gifts from X-Prize received after winning one of the competitions they administered. I don't recall if Peter came out to watch, but Will, Allison and Nicky were there. Sadly, Allison wouldn't marry me nor even run off to Las Vegas for the weekend in my company. I thought it would look a bit desperate to ask Nicky after that, but she is a doll.

    11. aerogems Silver badge
      Facepalm

      Re: Let's hope it stops the hate comments

      "I for one hope it stops the "hate" ( I'll use the wokesters favourite word here)"

      One of the very first things done in a post calling for civility is to insult other people... No real point reading any of the comment after that.

    12. Charlie Clark Silver badge

      Re: Let's hope it stops the hate comments

      I don't see your comment being relevant here, so it just sounds whiny. The vast majority of criticism of Twitter before and after Musk is not ideological: shit business model, platform full of crap, beloved by journalists because of the low barrier to entry.

      Sure, whenever anything vaguely political pops up the flame wars tend to start, even more since the Americanisation of El Reg. But I find that there's still lots of people making good or at least humorous points. When that ceases to be the case I guess I'll move on.

  8. This post has been deleted by its author

  9. Yet Another Anonymous coward Silver badge

    an arbitrary metric space

    So it's all the fault of the French?

    1. James O'Shea

      Re: an arbitrary metric space

      It's always good to blame the French. It's usually their fault, and when it's not, it should be.

      1. MachDiamond Silver badge

        Re: an arbitrary metric space

        "It's always good to blame the French. It's usually their fault, and when it's not, it should be."

        Good grief, why did you say all of that? There's going to be a riot now.

    2. Lil Endian Silver badge

      Re: an arbitrary metric space

      Now then, Yet Another Anonymous coward, are you looking forward to giving those Frenchies a damn good licking?

      1. I ain't Spartacus Gold badge

        Re: an arbitrary metric space

        No Sir! It's the Germans you should be licking. The French are on our side.*

        *This seems highly unlikely, Darling...

        1. Korev Silver badge
          Pirate

          Re: an arbitrary metric space

          Where's Lord Flashheart when you need him?

          1. Lil Endian Silver badge
            Coat

            Re: an arbitrary metric space

            Back in Blighty, giving a rubber-desk johnny's wife something to hang her towels on!

            Picture evidence! -->

  10. that one in the corner Silver badge

    X marks the spot

    Where you can find your xit[1]

    Don't do that or it'll never get better.

    [1] pronounced "zit", proposed usage instead of "tweet"

    1. xyz Silver badge

      Re: X marks the spot

      Cap'n Blowhard ahoy!

  11. that one in the corner Silver badge

    Reading too fast leads to mis-attribution

    > We learned that it was constructed like a geometrical diagram, from 15 overlapping circles.

    When I read that I first thought that it was referring to the new X logo and was glad to realise the truth.

    What is worrying is that the idea of a Design Boutique coming up with an X and claiming that it was "constructed like a geometrical diagram, from 15 overlapping circles" sounded so believable in my head!

    Guess I picked the wrong week to give up sniffing joss sticks.

    1. TRT Silver badge

      Re: Sniffing joss sticks.

      Especially ones described as "elan musk".

  12. Linker3000

    X

    As I mentioned on the platform in question, the new logo looks like a Band-Aid being slapped on something falling over.

  13. Howard Sway Silver badge

    The Joy of X

    Google's x.company site calls itself "X - The Moonshot Factory"

    Musk's x.com site can call itself "X - The Bullshit Factory"

    (At the moment x.com redirects me to a twitter.com sign in page, which suggests that someone there didn't know how to make a website that is domain name independent)

    1. Richard 12 Silver badge

      Re: The Joy of X

      Musk fired pretty much everyone who knew what they were doing, and the rest left.

  14. Dizzy Dwarf

    Blue Bird Logo

    "The blue bird logo ... was constructed like a geometrical diagram, from 15 overlapping circles."

    Just like the Sydney Opera House. Except in 2d. Nice.

  15. Jou (Mxyzptlk) Silver badge

    We are as new as unix X-Windows System!

    We are proud to announce to use a protocol which was the newest shit about 40 years ago. I was genious at its time, so why shouldn't it be perfect for today's needs?

  16. Lil Endian Silver badge
    Trollface

    X... 15 Overlapping Circles...?

    My five year old niece has been able to write an 'X' for years - without the need for staying within the lines. (I bet those grown-ups call them "constraining construction lines" or something clever, their mums must be so proud!)

    1. doublelayer Silver badge

      Re: X... 15 Overlapping Circles...?

      The circles were used for the previous bird logo, not the X. It makes it a bit easier to understand how they got there, since I don't see any way to make an X out of circles without making more trouble for yourself than you need to. The best way would be to use very small circles, but then you could as easily just use pixels.

      1. Lil Endian Silver badge
        Pint

        Re: X... 15 Overlapping Circles...?

        Ah! I got thrown by the "it": We learned that it was constructed like a geometrical diagram, from 15 overlapping circles.

        Cheers!

        [Oh yeah, thanks for ruining my fun too! lol]

      2. Fonant

        Re: X... 15 Overlapping Circles...?

        A few circles of infinite radius would be a lot easier than lots of little ones.

      3. Liam Proven (Written by Reg staff) Silver badge

        Re: X... 15 Overlapping Circles...?

        [Author here]

        > The circles were used for the previous bird logo, not the X.

        Jeez, do folks _ever_ follow the links I put in?

        I specifically linked to a fascinating little thread showing how it was done. Because it was fascinating.

        :'(

        1. Will Godfrey Silver badge
          Angel

          Re: X... 15 Overlapping Circles...?

          I say old bean. That's a bit unfair. ErReg commentards are of the thinking, reading, class - usually employing both communicating brain cells.

          We are not at all like the antisocial media denizens - even though we apparently have the same number of arms and legs.

          P.S. yes. I did follow that link. Very clever.

        2. Jou (Mxyzptlk) Silver badge

          Re: X... 15 Overlapping Circles...?

          I did, so I am not "folk"?

          1. Anonymous Coward
            Anonymous Coward

            Re: X... 15 Overlapping Circles...?

            > so I am not "folk"?

            How to tell:

            Do you talk the folk talk (left hand cupped over the ear and starting with a long, drawn out, "Oooooohhhhhh")?

            Do you walk the folk walk (bells on ankles, hankie in one hand an stick in the other)?

            Do you sit with your beer down Pub of an evening, one hand always ready to open the guitar case (bonus points for a fiddle, double for the pipes) any time there is a silence that needs filling?

            Do you find there is always someone willing to sit at your table and engage you in natter (they get bonus points if they can keep both your hands visible to the rest of the patrons, double if they can get you to eat a greasy bag of pork scratchings to keep you occupied)?

  17. FlamingDeath Silver badge

    Behold, the mysterious world of…

    Marketing

  18. keithpeter Silver badge
    IT Angle

    What is being protected?

    Is the logo any old double-stoke X or is it a specific letterform / font that has been copyrighted &c?

    Just wondering how x.com/twitter as was is going to protect their trademark/logo whatever it is.

    1. Richard 12 Silver badge

      Re: What is being protected?

      It seems to be the Unicode consortium demonstration letter form.

      So it's owned by Unicode, lock, stock and two smoking barrels.

      1. Lil Endian Silver badge
        Coat

        Re: What is being protected?

        So you're saying Lone Skum cannot snatch it?

  19. jake Silver badge

    Nobody's answered ElReg's question, to wit ...

    ... " What does Twitter's new logo really represent?"

    What it represents is the massive, insatiable ego of one sad and lonely man, trying to make his mark on the Universe and failing in his intent quite publicly.

    I'd feel sorry for him, if he wasn't such a massive twat.

    1. Richard 12 Silver badge

      Re: Nobody's answered ElReg's question, to wit ...

      He has made a fairly large mark on history.

      His career will be one of the examples used to demonstrate the worst failures and stupidest business decisions.

      At least, until the next insane rich kid. What are Cook's kids doing now?

  20. TheMaskedMan Silver badge

    "with his ludicrous mismanagement of the platform, he's risking the livelihoods of tens of thousands of more who used Twitter for marketing, comms and research"

    Anyone who relies on a free service they do not control for anything vital to their livelihoods is already playing a very dangerous game. For all his Muskiness is a bit of a Muppet, I don't have a great deal of sympathy in this specific case.

    That said, watching the dumpster fire at the site formerly known as Twitter is entertaining gold.

    1. John Brown (no body) Silver badge

      While I agree with you, fucking about with service used my many millions worldwide is a pretty dick move. With great power comes great responsibility. :-) If a relatively small scale operation changes wildly or goes titsup, that's one thing, but at the scale of Twitter, it matters.

      1. jake Silver badge

        Many millions world-wide expecting a FREE service to remain usable forever is pretty fucking stupid[0], don't you think?

        [0] We won't discuss the poor deluded fools who think makeing it a vital part of their business is a good idea ...

        1. doublelayer Silver badge

          Be careful, because on those vague terms, a lot of things could come under that. Linux, for example. Sure, it's maintained by multiple people and organizations, and you could technically maintain it yourself. In practice, those organizations are currently working on the basis that the others exist and don't have the ability to maintain it singlehandedly if they shut down, and individual users of Linux in many cases don't have the skills to fix it themselves. I don't think Linux will become unusable, but it could theoretically do so. If it did, would you want to hear people making the argument that, since it was free, anyone who relied on it was stupid and should have relied on some alternative for which they provided money? Because I've heard that argument before even when it was running, and trust me, it was annoying.

          1. jake Silver badge

            "a lot of things could come under that. Linux, for example."

            Linux is not a "service". The ability to tweet world-wide is.

            I'll have access to the latest FOSS Linux kernel until roughly the heat death of the Universe, or I get bored, whichever comes first. I'll have access[0] to the twitter servers until Musk takes his ball and runs away home with it, and I have absolutely no say in the matter.

            [0] Note that this is strictly an example; I personally never bought into the world of twits.

        2. John Brown (no body) Silver badge
          FAIL

          "Many millions world-wide expecting a FREE service to remain usable forever is pretty fucking stupid[0], "

          Is it? Do you really think these "free" services are a) actually free and b) philanthropic activities? And who said anything about "forever" apart from you?

          "don't you think?"

          Yes, I do. Do you?

          1. jake Silver badge

            "Is it?"

            Yes, it is.

            "Do you really think these "free" services are a) actually free"

            No, I do not. The advertisers are paying a pretty penny for access to the merchandise (that would be the users, for those not paying attention).

            "b) philanthropic activities?"

            Don't be daft. twitter is^Wwas a for-profit organization, and the shareholders liked it that way.

            "And who said anything about "forever" apart from you?"

            Implied in your "fucking about with service used my many millions worldwide is a pretty dick move" comment ... I agree with you, it IS a dick move. But WTF did those millions expect? "Free" tweeting for life? Not on your nelly ... it's only "free" so long as the advertisers are happy. With the current Boss seemingly intent in running the joint into the ground, and the advertisers grumbling ... well, do the math; It's not exactly calculating Hohmann transfers.

  21. aregross

    Wasn't there a (semi) large hoopla when Apple announced the Iphone 10 (X) and everybody was calling it "Iphone ex"

    So let's just consider calling the new Twitter "Ten".

    1. Lil Endian Silver badge
      Coat

      With the advert featuring Bo Derek given Arthur chance....

  22. Anonymous Coward
    Anonymous Coward

    Missed opportunity

    If he's going to pick a Unicode character, he should have used U+130B8

    1. Korev Silver badge
      Pint

      Re: Missed opportunity

      Bravo -->

  23. Mitoo Bobsworth

    X? Y??

    It represents the hubris of an attention seeking nuisance with about as much business savvy as a bag of hammers.

  24. TeeCee Gold badge
    Pirate

    Obvious really,

    Thar be treasure here. X marks the spot ye knows.

    1. Dizzy Dwarf

      Re: Obvious really,

      It's a Mad, Mad, Mad, Mad World ... should've used a W

      1. Jou (Mxyzptlk) Silver badge

        Re: Obvious really,

        My treasure!

      2. Patched Out

        Re: Obvious really,

        Not just a W, a big W.

  25. Combat Epistomologist

    No, no, really ...

    All those other meanings are sheer coincidence. Twitter's new logo represents nothing more than Elon Musk's obsession with the letter X.

    1. aregross
      Trollface

      Re: No, no, really ...

      Wow, I bet you're a lot of fun at parties!

      (Sorry...heh)

  26. Richard Pennington 1
    Boffin

    Another similar logo

    There is another product with a similar logo. Titanium Software produces a system administration product (useful for tweaking the system internals, and for troubleshooting) for Apple systems. The product is called OnyX and the logo is a letter X with the same thin-stroke + thick stroke scheme. With OnyX, there is a different version corresponding to the version of Apple system it administers, and the logo colour (and, to some extent, the style) is different for each new version.

  27. Sanguma

    old primary school joke

    Q: What's an expert?

    A: X marks the spot, and spurt is a drip under pressure.

    Make of it what you will ...

    1. Dizzy Dwarf

      Re: old primary school joke

      I remember it as:

      An ex is a has-been and a spurt is a drip under pressure.

  28. John H Woods Silver badge

    Continuously evolving

    I think the maddest thing about the rebrand was his claim: “the logo will continue to evolve.”

    Great news, I think you'll agree, for anybody who was thinking about incorporating it into any of their business materials.

    1. Will Godfrey Silver badge
      Alert

      Re: Continuously evolving

      Nono! That's a misprint. It's supposed to continuously revolve - in the manner of the employees door.

  29. Steve Davies 3 Silver badge
    Childcatcher

    'X'?

    Musk : I'm sorry, I haven't a clue.

    The clear answer is 'Mornington Crescent' because Musk is out of his depth failing to run an anti-social media company. It is a totally different game from Tesla or even the boring company.

  30. Jaybus

    The truth is out there ...

    He should have named it X-files.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like