"increased engineering velocity"
Oh, so you're putting your engineers in catapults, then ?
WTF ? Is there any domain whatsoever where PR bullshit cannot go ?
News in recent months about Microsoft's mixed reality business has itself been mixed. First were reports of Congress pumping the brakes on a $22 million Pentagon contract for custom HoloLens headsets and layoffs hitting the equipment's team, including shuttering its AltspaceVR social platform. That was followed by a statement …
"...allowing developers to use a familiar API when building apps for that immersive 3D environment."
You can sell it as if it's "familiar", Microsoft surely does, but:
A. Even if you know WinAPI, the "Mixed Reality" API is unique and has to be learned, so how familiar is it really?
B. I'm not Windows programmer.
Realistically, programming for a device like this with Microsoft software isn't a good look. If the Windows phone API couldn't stay alive, how successful can this ever be? This is a product where Microsoft should take their own Linux distro for a drive.
Endless waiting on the phone,
Trying to explain to someone that, no, trying to do it the MCSE way will actually destroy your data,
Getting an answer that, while being technically correct, doesn't actually fix the problem,
Finally, when you sort the problem yourself, endless follow-on 'how did we do' emails.