So, no real news then: incremental updates and one desperate move
Apart for the people who crunch a brutal amount of video for a living there isn't much unexpected news - yes, there are updates and 'faster and more capable' has always been the song since Jobs passed away but the only 'innovation' announced isn't, at least not in my opinion: Apple is trying a me too here in the hope of using their size as a means to make this work where others failed, desperate to show at least a new product for once>. The price isn't going to help the sale volume either, especially in prevailing economic conditions.
For the rest I see mostly Microsoft-alike attempts to stuff more features into an interface that originally made its mark on the world by exactly being free of distracting gadgetry that does little to make life more productive, proven by the focus on "exciting" rubbish like memojis. If I had a Euro/Pound/Dollar for every time Apple proclaims to be "excited" I would be able to afford their latest.
Is it wonderful gear? Absolutely, and theirs does at least work. The amount of functionality and power they manage to cram into any device is nothing short of magical. No, not "exciting", go away.
But, new, innovate and IT-world-changing as Apple-of-old it ain't. If I were a Microsoft executive I'd be relieved. Heck, even the "lock the screen when a Bluetooth device isn't near" functionality in Windows would have been trivial to provide for Apple users, but instead they only provide the exact opposite (automatic unlocking, provided you wear their Watch and have a device on WiFi) which is less useful.
So yawn. Wake me up when they found something new.
Something really exciting..