I generally have no issue with Apple products, but you've picked up on the thing that seriously irritates me: the spectacularly limited vocabulary when they present something.
All these people cannot be other than 'excited' and it's all 'incredible' - they seriously need to buy the book "Spunk and Bite" by the late Arthur "Art" Plotnik or at a minimum start to consult a thesaurus instead of making it clear they're mostly glorified bookkepers. Art is sadly no longer with us, but his books are still worth your time. He would observe that for people who have freedom of expression they most certainly don't exercise it much.
It's exactly the near jaw dislocating jawn inducing approach that ensures I no longer bother to watch their presentations. If it genuinely is exciting I'm sure I'll read it in the press afterwards..