What happened?
Where did the backlash to The Cloud go? I heard briefly, most likely on this site, that some were awakening to the absurdity of The Cloud and paying by the minute and the byte for all server operations was not cost effective. Only those without the capacity to manage their own infrastructure needed the assistance of the Giants (Amazon, Google and Microsoft). Only feeble-minded management followed the trend of The Cloud, but the realization of the expenses and new points of failure were beginning to take hold.
Oh well, on to the next big thing. What is it? Globally managed block-chains for user IDs on subscription services for any device. Got to be a security related thing in there somewhere-and a fee structure, of course.