Google backs Bard to generate ads, which apparently improves creativity

With the rise of ChatGPT, Bing Chat, and Google's Bard, generative AI is seemingly inescapable, and it will soon power many of the ads you see on the internet. Google plans to roll out generative AI tools to its advertising platform that will reportedly auto-generate ads from customer's marketing materials and by doing so …

[Little Mouse]

Please, just make it stop

Haven't we reached peak Normal-Thing-but-with-AI-Twist news stories yet?

Silly me - There's still months and months to go before that "novelty" wears off.

[ChoHag]

Re: Please, just make it stop

Months, you say?

It's always a pleasure to see such unbounded optimism.

[b0llchit]

Re: Please, just make it stop

To get over it, associate AI with paedophilia and other crime.

Make it "known" that the LLMs are generating perfect texts for grooming and phishing. The image generators are only good at making explicit imagery. Style the message as: Only perverts use AI because AI is the pervert.

That'll shorten the attractive timespan.

[ThatOne]

Re: Please, just make it stop

There is some truth in there, but you forgot the most important financial aspect: Decision-makers have been told there is money to be made with AI, beautiful, juicy money, so even if AI was deadly they would still push it as strongly as they can. Think of the children? That's just a worn-out pretext politicians use when they have no other halfway rational-sounding excuse, in this case somebody please think of the shareholders!

[cookieMonster]

Re: Please, just make it stop

There’s a reason I stuck around this site for so long.

And it’s because of perls of genius like this.

Have a pint, it’s early but it’s the weekend and the start of the holidays where I’m at.

[Simple Rick]

Re: Please, just make it stop

Just like now the novelty of that new-fangled "internet" wore off...

[alain williams]

Oh, foolish, naive people

Did you ever really think that LLM would be used to benefit you ?

Those who pay for it will use it to add to their bottom lines. Advertising is a large contributor to profits.

[ThatOne]

Re: Oh, foolish, naive people

Also advertising is very comfortable with vague, unsubstantiated promises...

Those two are made for each other.

[cookieMonster]

Meh

“ advertiser's existing assets, ads, or landing pages, eliminating the possibility of digital hallucinations that might spread "inaccurate information."

So, how’s it going to deal with “anti-gravity” cream? The shit that’s targeted at women over the age of 15??

[William Towle]

Re: Meh

On the advertising note, this conversation with ChatGPT* amused me:

ChatGPT: can you write me a marketing message for AI in cybersecurity using unrealistic hyperbole?

Sure thing! "Introducing the ultimate solution in cybersecurity: AI! With our revolutionary artificial intelligence technology, your data will be completely impenetrable to hackers. No longer will you have to worry about cyber attacks or data breaches. Our AI will anticipate and prevent any threats before they even happen, making your online presence completely bulletproof. Plus, our AI is constantly learning and adapting, so it will only get better and better at protecting you. Don't risk your security with outdated, manual methods - upgrade to AI with us today and experience true cybersecurity nirvana!"

These things know what hyperbole is *if* you ask. Scope for echoes of how you get code generation with no upfront commentary on vulnerabilities here?

_{(* yes, I know that's the other one)}

[Anonymous Coward]

auto-generate ads from customer's marketing materials

so, on top of ad-brokering and ad-displaying and ad-tracking business, they're planning to enter the ad-making business? Makes sense. Oh, the irony, I wished all those ad-people lose their jobs and throw themselves out of the window and eternal bliss, etc. I might yet get my wish, but not the eternal bliss, quite the opposite....

[Il’ge’ll]

Artificial intelligence, in the form in which you know it — ChatGPT, was developed primarily as an advertising system; where any text is understood as an ad and is connected to others by their meaning. For example, an answer attached to a search query.

So there's no point in grumbling: a new kind of advertising is emerging!

[Tron]

This is going to be fun.

Companies often screw up with adverts, and very amusing it can be. Now AI can do that for them. Especially AI that was trained on the net in general and 4chan in particular.

I'm all for this. Wealthy companies stupid enough to use AI, delivering hilarious snafus for us to enjoy. Makes up for the sh*tshow that life has become over the last 6 years.

[iron]

In the future the Internet will be AI's reading content generated by other AIs to translate it for human consumption.

Assuming humans haven't been eliminated from the system by then.

[Anonymous Coward]

Ads improve creativity?

Someone (or maybe more like the whole BOD) has been drinking the Ad agency koolaid.

When I see ads for anything I add that company to the 'Avoid at all costs, do not buy from, do not even look at their webpage' list.

Some who are persistent get blocked at my firewall.

Google.com is one of those. Sadly more and mode dumbass web developers think that it is cool to include Captcha and usually Google ones so I have a script that unblocks it and another one that turns on the block again.

May all ad agencies die a slow and painful death.

Yours,

Grumpy old Fart,

Builth Wells

[druck]

Actually

Google plans to roll out generative AI tools to its advertising platform that will reportedly auto-generate ads from customer's marketing materials and by doing so unlock "a world of creativity," regurgitate the same old shit as in every previous campaign, but without having to pay an advertising agency.

FTFY