Meta's Year of Efficiency was preceded by 2022, a year of revenue decline (-4 percent) and rising costs (+22 percent), partly attributable to Apple's iOS privacy changes in 2021 that reduced Meta's ad targeting revenue by about $10 billion.The social ad biz last year lost $13.7 billion in 2022 due to its Reality Labs group, which proved efficient in its extravagant spending.
I think there's a fairly obvious way forward here...