Re: I keep saying this...
I don't believe in inherent wealth of any form. And I have long advocated for reigning in Google. But that does not mean that there is not a price to pay.
Suppose we were to break Apple into two companies, "Physical", selling Macs & iPhones & the like; and "Virtual", operating the iStore & the like. I argue that such a breakup destroys very little wealth--the main difference would be that instead of SVPs or the C-Suite arguing over how to account costs, these negotiated contracts.
But what happens if you break Google up into "Search", "Ads", and "YouTube"? If you let the data flow freely, not much at all. But if actually want to weaken Google's power, you have to stop the data flow. That will destroy wealth--not just for the Google shareholder, but for the economy as a whole. As creepy as the suggested likes on YouTube are, for the vast majority of people, those recommendations *are* useful. Likewise, the tie between search & ads. Ignore the hyper-targetting garbage, I'm talking about adwords. There is real wealth being created by connecting customers who are looking for a term to companies selling things related to it.
****, I'm for straight-up outlawing cross-site tracking and aggregating entirely. I don't owe Google a business model.