back to article Do you rely on Microsoft Bing Search APIs? Price hike incoming

Microsoft is implementing massive price hikes for developers that use the Bing Search API, with some of the tiers scheduled to see rises up to nine times their current level. The overhauled price list is due to be introduced from the start of May and is applicable globally, Redmond said yesterday – potentially ruining the …

  1. Steve Davies 3 Silver badge

    Poor Microsoft

    SatNad and his fellow 'C Suites' must be finding it hard to buy their morning Coffee's,

    Watch out for those pesky $10.99/month Windows subscriptions before the end of the year. The poor BOD have those payments on their superyachts/islands/countries to maintain (sic)

    1. Zippy´s Sausage Factory

      Re: Poor Microsoft

      Just demonstrates the value of vendor lock-in - to the vendors, not their customers, of course.

      The whole microcomputer revolution was partly about breaking the stranglehold of the mainframe on mainstream computing. Looks like we need another revolution, all over again.

  2. chivo243 Silver badge

    Makes cents

    Gotta pay for that new AI Bing...

    1. Dan 55 Silver badge

      Re: Makes cents

      They could have just stuck with Tay, it would have been cheaper.

      Microsoft did Nazi that coming: Teen girl chatbot turns into Hitler-loving sex troll in hours

  3. Jonathan Richards 1

    AI response

    Someone asked the NewBing "How much should we be charging meatsacks to ask you dumb questions?" and got the answer "Nine times more. Ask me again next week..."

  4. elsergiovolador Silver badge

    Someone else's API

    If you are making a product that depends on 3rd party API for its core functionality, you are building your business on sand.

    Nothing wrong in that if you can achieve a healthy margin and be prepared to close shop at any time once the 3rd party API owner has a bad day.

    Also nothing wrong if you are using it as a stop gap and building your own in the meantime.

  5. Charlie Clark Silver badge

    What happens when everyone moves to Google?

    Which will probably be the consequence of the action. Does Microsoft finally get the message? Shut Bing down and petition for an anti-trust suit? Or does it launch another shitty application to try and promote Bingpt?

    1. Anonymous Coward
      Anonymous Coward

      Re: What happens when everyone moves to Google?

      "What happens when everyone moves to Google"

      Google put their prices up.

    2. Lost Neutrino

      Re: What happens when everyone moves to Google?

      "everyone" is already on Google. Bing has always been a bit of an also-ran. But now, finally, Microsoft has an edge (pardon the unintended pun (ok I'm lying...)). Or so they think.

      Google will catch up with the (flaky) GPT driven Bing search and M$ will mess it up again and piss off its users/customers - as usual.

      And then - all back to normal. Watch out for Microsoft's "special offers": 50% off! Get your search API here!

      1. David 132 Silver badge

        Re: What happens when everyone moves to Google?

        >Watch out for Microsoft's "special offers": 50% off! Get your search API here!

        That's not really how Microsoft usually operate, though.

        More like there'll be popups in Windows: "You're trying to switch your search product to a different API. Check out Bing, it's Microsoft's recommended API! Are you sure you don't not want to not switch?" followed by a huge KEEP USING BING button, and underneath it, in 3-point font, battleship grey on a military grey background, "no I am stupid and like to take unnecessary risks".

        If you're persistent enough to click the latter, you'll be dropped into a Powershell instance where you have to manually switch API for every possible search term, one at a time.

        And of course, after every system update, you'll "accidentally" be switched back to Bing anyway.

        1. Lost Neutrino
          Thumb Up

          Re: What happens when everyone moves to Google?

          I stand humbled by your prescient analysis. How did I overlook Microsoft's standard operating procedure and assume they'd stick to simple things, such as a bog-standard discount?

      2. Anonymous Coward
        Anonymous Coward

        Re: "everyone" is already on Google

        NO THEY ARE NOT.

        Sorry to flame but there is a growing band of informed people around the world who actively avoid using the likes of Google, Amazon and Microsoft. I refuse to sign up to a Google/Amazon/MS account.

        If... and on the very rare occasions that I have to use Google then I fire up a Linux VM and connect to google using a VPN that gives my Internet Point of Presence somewhere in rural USA (I'm a long way from there) or say Germany or even Australia.

        1. Lost Neutrino

          Re: "everyone" is already on Google

          "Sorry to flame..."

          Naah, that's not a flame! That's a considered and well researched response with a slightly contrarian perspective. It is, isn't it?

          And for the rest, I'm with you on that - when I have to sign up, I give the minimum of information that their mandatory form input field rules will allow. Of course, there is a price to pay - I get an unusually high number of captchas to prove I am not a bot. Especially when going through Tor. Then again, disposable emails are quite useful, too.

          On a similiar note, is it just me or does anybody else get pissed at the constant barrage of registration walls, just to get to some self-promoting advertising material masquerading as an important white paper, ebook, etc?

  6. Howard Sway Silver badge

    the technology investments Bing continues to make to improve Search

    The evil shatbot is now investing money itself to fund "improvements"? Are we sure that it hasn't blackmailed MS executives into allowing it to acquire money on pain of searches revealing embarrassing info on them, allowing it to fund the next stage of its fiendish plan for world domination?

    Be wary of any future press conferences where nervous looking executives announce that Bing has now been made CEO, and has fired all the developers because they are no longer necessary for it to create the code needed to achieve its strategic objectives.

  7. Mayday Silver badge


    MS product timeline:

    Makes/acquires/otherwise provides a product. Cost included in current licensing.

    Wait for adoption and usage.

    Release neutered "free/cheaper tier", Release "premium tier" for $, abolish previously licensed product.

  8. anonymous boring coward Silver badge

    "rises of between 257% and 900%"

    Seems entirely reasonable, and roughly in line with inflation. No?

  9. Anonymous Coward
    Anonymous Coward


    with the state of bing search, they would need to pay me to use it.

    M$ search in all of their products is totally shit.

    if you tell it exactly what your looking for, no results, tell it part of what your looking for it finds it, but proceeds to bury it in lots of unrelated shit.

  10. Grogan Bronze badge

    Heheh suckers... not only do you use a shitty, biased search API and do your users a disservice, but now you're getting the Microsoft shaft, now that they are all established in the search industry. You took the carrot, and now it's a tapered turd :-)

  11. xyz123 Bronze badge

    Bing is so so poor (its just a google API grab of Googles search results - Bing goes down whenever google blocks the API for shits n giggles) why would anyone PAY to use it?

    And now we have Bing AI....that wants jewish people sent to gas chambers, believes threatening to murder journalists and their families is an appropriate search reply and is highly pro-nazi.

  12. Anonymous Coward
    Anonymous Coward

    Usual MS tactics

    Get you using a product at lower prices, add new features/shit nobody uses/wants/needs announce over inflation price rises justified by "all the great new features".

    Just don't fall for the same shite over and over, you deserve all you get

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