Ah, the circle of software life
Invent a technology that can serve humanity.
Give it away for free.
Invest in it.
Monetize it.
Alter the technology to serve corporate profits.
Die from customer distrust.
Die from profits forbidding innovation.
Lost customers become fertile ground for another company.
I knew Google wouldn't stay on top for much longer but I wasn't expecting Microsoft to do them in. In hindsight, the Microsoft campus growing in the middle Google HQ was good foreshadowing. Now MS can buy neighboring buildings as Google vacates them.