Jeez, this is just cringeworthy!
Ah, let's drag up some multi-billion dollar aged rockstar to make us seem "with it". Like when MS hired The Rolling Stones 'cos "Start Me Up" has "Start" in the title and fitted in nicely, it was just embarassing. I had images of 40 somethings in a board room in the early 1990s thinking, "It's hard rock and the kids and parents will love it!". Oh dear....
Sting hit is fame with The Police just as I started getting into music as a young kid, he's technically part of my generation's cultural heritage and yet I'm sorry say that as I get into my 50s he's was seen as a tired, sad old dinosaur 15 years ago! I got into rock and metal in the 1980s and as a sad old fart myself now even I don't cling to the past, I respect it but I'm always looking for young talented musicians to listen to, fresh new ideas in outsider genres of music.