Cause and effect...
"NetEase's post also pointed out that it was not comfortable negotiating with Blizzard while the US-based gaming giant talked to other prospective partners."
Could that be because
"The Chinese concern flagged [PDF] the end of its partnership with Blizzard in November 2022, when it told shareholders the games it licensed delivered 'low single digits as a percentage of NetEase's total net revenues and net income in 2021 and in the first nine months of 2022.' "
If I tell a business partner and the world in general I might not renew a contract I should not complain when they start looking for alternatives. They are pretty much obliged to, being accountable to their shareholders (if they are publicly traded). By all means, try and secure a better deal when renewing a contract - or switching distributors or suppliers, that's all part of the game.