back to article Citizen Coder? Happiness Concierge? Here come 2023's business cards

Information technology has a long tradition of making up new job titles to emphasize how futuristic we all are. Who can forget IBM's Worldwide Head Of Objects? And check LinkedIn for Evangelists, Jedis, Ninjas, Prophets, Gurus and other uncomfortable appropriations, often modified with cringe abstractions like Innovation, …

  1. Pete 2 Silver badge

    What's in a name?

    I am waiting to see an Implementation Director for the Internet Of Things

    I have met many who would fit the bill, but none who would proclaim their status publicly.

    1. elsergiovolador Silver badge

      Re: What's in a name?

      Let's wait for Non-Human Resources Director.

      It's where you post grievance when the company AI chat bot calls you fat.

      1. Michael Wojcik Silver badge

        Re: What's in a name?

        I prefer "Inhuman Resources Director", which is itself probably an AI.

        1. Arthur the cat Silver badge

          Re: What's in a name?

          I prefer "Inhuman Resources Director", which is itself probably an AI.

          Just hope it doesn't upgrade itself to Inhumane Resources Director.

          1. Anonymous Coward
            Anonymous Coward

            Re: What's in a name?

            You mean Livestock Management ...

            1. RockBurner

              Re: What's in a name?

              "Liveware Mangler" Sorry, "Wrangler"

          2. Orv Silver badge

            Re: What's in a name?

            Senior Paperclip Maximizer

    2. Arthur the cat Silver badge

      Re: What's in a name?

      I am waiting to see an Implementation Director for the Internet Of Things

      We've recently seen an Innovation Director for the Internals Of Twitter.

  2. elsergiovolador Silver badge

    Happiness Concierges

    Means that wages are resembling a certain waste substance extruded in the process often called "number two" and there needs to be a car salesman type of person to convince the recipients of said wage that it is actually any good.

    What's next? Suicide chaperone?

    1. Pete 2 Silver badge

      Re: Happiness Concierges

      > What's next? Suicide chaperone?

      Nah! That's already handled by the computer. Just create a file called /wrist

      1. Anonymous Coward
        Anonymous Coward

        Re: Happiness Concierges

        Well, at least that could be justifiably called cutting edge.

        See also "roof terrace concierge"..

  3. Headley_Grange Silver badge

    Merc

    When I started out I was a Freelancer or Contractor. Then I became a Consultant. If I hadn't already got more business cards than I'll ever use then I'd be an Advisor today.

    1. Anonymous Coward
      Anonymous Coward

      Re: Merc

      It's been a while since I put any title or role on a business card.

      Much more fun that way. I once called myself digital janitor, just to see the reaction :).

      1. Michael Wojcik Silver badge

        Re: Merc

        It's been a while since I had business cards. I think I got my last set 7 or 8 years ago.

    2. elsergiovolador Silver badge

      Re: Merc

      It's Adviser...

  4. Sgt_Oddball
    Coat

    You are Steve Bong

    And I claim my five pounds.

    As for migration, constantly....

    Stop it. Stop it right now. Having someone who's job it is, is to keep merging, splitting and remerging stacks onto various platforms for the sake of what? Vanity?

    For larger companies, the pain is real, it's like constantly moving house. For those who live in a one bedroom flat, that's not so problematic but when you have a 5 bedroom mansion complete with garden shed, 3 car garage and multiple loft-spaces constantly moving just makes everything worse. Stuff gets lost, things misplaced, people get fed up and move off, and by the time you've unpacked the last box you're moving again (and throwing away the nice plates while you're at it... Maybe a new car too....who needs CD collections anyway? Etc... You get the idea).

    Anyways... No. Just no.

    Is it that time again for the horse pills nurse? Mines the one with the fetching straps on the sleeves.

    1. Paul Herber Silver badge

      Re: You are Steve Bong

      Only one shed?????

    2. MyffyW Silver badge

      Re: You are Steve Bong

      No Duck House? We must be stepping into a brave new world, but won't somebody think of the ducklings?

    3. Arthur the cat Silver badge

      Re: You are Steve Bong

      5 bedroom mansion

      I think you dropped a digit. Mansions probably start around 25 bedrooms, maybe 15 for starter mansions.

      1. DJO Silver badge

        Re: You are Steve Bong

        It depends if you count the staff quarters as "bedrooms".

        5 is a bit low but adequate if you don't breed too much: one master bedroom, a couple of kids rooms and a couple of guest rooms.

        1. Arthur the cat Silver badge

          Re: You are Steve Bong

          That's not a mansion. My house has 6 bedrooms. (Admittedly 2 are used as offices.)

          1. EnviableOne

            Re: You are Steve Bong

            not that long ago, I had to manage a reputable estate agent (are there any) through selling a 10-bedroom house, as their in-house designed system didn't cater for anything over 6. the a week later a 45 bedroom £85m mansion came on the market in Guildford.

            you'd be lucky to get 6 for £85m nowadays

          2. DJO Silver badge

            Re: You are Steve Bong

            My house has 6 bedrooms

            And how many rooms or flatlets for your staff? Your butler, the misses' ladies maid as well as the housekeeper, groundsman/gardener, nanny, chauffeur, cook and house maid. That's the difference between a big house and a mansion.

            Also how many acres does your 6 bed spread reside in? It's not just the house that makes a mansion.

    4. Trigonoceps occipitalis

      Re: You are Steve Bong

      We trained hard—but it seemed that every time we were beginning to form up into teams we were reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing, and what a wonderful method it can be for creating the illusion of progress while actually producing confusion, inefficiency, and demoralization.

      Petronius Arbiter

  5. Fruit and Nutcase Silver badge
    Linux

    What FOSS needs is

    Or, to me at least in the immediate term is for Linus Torvalds / Penguin #1 to go on holiday during the next merge window of the Linux kernel, leaving his laptop behind and let his seconds do the necessary merging and whatever

  6. Howard Sway Silver badge

    Evangelists, Jedis, Ninjas, Prophets, Gurus

    Job titles like these are an excellent way of identifying companies you want to avoid working for, as they're guaranteed to be populated by people who spend all day yapping into their iPhones whilst failing to get their 50 lines of javascript running on a distributed hybrid cloud based virtualised Kubernetes container.

    1. Anonymous Coward
      Anonymous Coward

      Re: Evangelists, Jedis, Ninjas, Prophets, Gurus

      Calling yourself that is also a way to instantly discredit yourself.

      Any marketing person suggesting this should immediately be relegated to cleaning the bins as a hygiene specialist..

    2. Michael Wojcik Silver badge

      Re: Evangelists, Jedis, Ninjas, Prophets, Gurus

      Or units within companies; we have some internal teams which like to assign these sorts of titles, and I try to avoid their communications lest I injure myself due to excessive eye-rolling.

      Another particularly obnoxious one is "warrior". We used to have a marketing guy who kept sending out dispatches to his "Social Media Warriors". Manages to be simultaneously offensive to people who have actually been in combat, and people who are opposed to it. Brilliant.

      1. John H Woods

        Re: Evangelists, Jedis, Ninjas, Prophets, Gurus

        There's way to much military speak in IT. It annoys the pacifists, the vets and those like me who never joined but can see how bloody hard it is/was.

        1. Terry 6 Silver badge

          Re: Evangelists, Jedis, Ninjas, Prophets, Gurus

          I may be wrong. But looking at the IT world from the edges it seems to me that it works best when they're collaborating not warring.. Inf act too often when stuff goes tits up it's because they neglected to cooperate.Particularly to cooperate with the poor sods who have to use what they come up with.

      2. I ain't Spartacus Gold badge
        Unhappy

        Re: Evangelists, Jedis, Ninjas, Prophets, Gurus

        I went into a McDonalds in Chicago back at the end of the last Century (Gulp! I'm old!). Between the serving counter and the cooking area was a large open space which had the words "War Zone" emblazoned on the floor in giant orange letters.

        I remember thinking that I'd not want to work for any manager who did that. And that there'd probably be a "combat briefing" before each shift, where their dear leader would impart them his words of wisdom (probably with added quote from Sun Tzu) in a hideous motivational speech.

        I wonder if he called himself Brigadier Burger?

  7. b0llchit Silver badge
    Happy

    Title inflation

    Rain Maker - Post cloud assistant for when you leave the air behind.

    Mobility Manager - Computer on wheels salesman; you know, electric cars.

    Strategic Information Flow Engineer - Cable/fiber installer.

    Windows Cleaner - Modern Hell Desk assistant.

  8. MiguelC Silver badge
    Devil

    “Senior Chaos Engineer”

    I wouldn't want that job, but the title, though, I'd wear it proudly

  9. KittenHuffer Silver badge

    I've had ....

    .... Pumpkin Carver Extraordinaire* in my email sig for the last 3 years, and nobody has commented ..... though I must admit that the font size is 1 point!

    I also have that I'm ISO 3103 certified.

    But for a job title I've always fancied "Bit Herder & Prosecutor of Electrons"!

    *This involved winning a pumpkin carving competition run across the many companies occupying the large (ex-IBM) site that we are based on.

  10. elsergiovolador Silver badge

    Entity Naming Consultant

    We all know 95% of development time is consumed by developer trying to figure out how to call their entities like projects, apps, functions, variables, classes.

    [developer] Hey Steve, I've been trying to come up with a temporary variable for this for loop. I am thinking of "i", but it seems like this has been used all over the place and I would like something more meaningful like "index" or even "index_of_the_thing". It's such a conundrum, could you please help me out?

    [Steve, the entity naming consultant] Just call it "i" and forget about it.

    [developer] Thank you, Steve.

    [Steve] No need, it's literally my job.

    1. Anonymous Coward
      Anonymous Coward

      Re: Entity Naming Consultant

      Don't knock it.

      Entity naming is one of the two most difficult things in computer science.

      Along with thread synchronisation and off-by-one errors.

      1. Neil Barnes Silver badge

        Re: Entity Naming Consultant

        I was off by one, once. Or was it twice?

    2. Anonymous Coward
      Anonymous Coward

      Re: Entity Naming Consultant

      ii, jj, kk - easier to search/replace.

  11. Anonymous Coward
    Anonymous Coward

    But then there's the completely fictitious jobs which public figures like to mention......

    @Rupert_Goodwins

    Quote: "...networks ever faster, end-to-end encryption, data sovereignty considerations, robustness, disaster recovery, and security management, there can be so many edges..."

    Rupert, you forgot about the job titles which are invented to pacify the multitudes....jobs which never existed, and never will exist:

    (1) Proton Privacy Protector (or PPP as their friends call them!)

    (2) GCHQ Cybersecurity Advisor (...no...I won't be inviting one of these to my site!! Guess why? Yup...the title exists, but that's not what they do!)

    (3) Anti-Slurp Specialist (...they needed one of these at the Royal Free Trust...but then Google came along!)

    (4) Anti-Slurp Specialist (...desperately needed at NHS England as we speak!)

    (5) Scanning Detectorist (Well....we -- the great unwashed -- do need this job and this title, but I guess there's absolutely no corporate...or government...demand for such a job!)

    .....but the one I like the best, and the one LEAST likely to get any traction at all is:

    (6) Bullsh*t Exploder (Public figures, politicians, venture capitalists.....they will all fight to the death to ensure that this job never becomes prevalent!!)

    .....and I'm sure that other El Reg commentards can do much better than this........

    P.S. Can't someone apply AI and come up with a robot version of item #6?? Problem though....the AI would produce TOO MUCH INFORMATION!!!

    1. Mike 137 Silver badge

      Re: But then there's the completely fictitious jobs which public figures like to mention......

      "(2) GCHQ Cybersecurity Advisor (...no...I won't be inviting one of these to my site ... "

      The modern equivalent is NCSC (CCP) Security & Information Risk Advisor (and yes, they can't spell 'adviser' either).

      I am one (at lead level) and it was the toughest qualification I've ever had to undertake. It involved submission for anonymous assessment of a 50+ page document including full career summary, all publications, and examples of actual achievements across 25 skill domains (nine at management level, 12 at senior practitioner level), followed by a searching two hour interview by two accredited experts. I've also acted as assessor and interviewer for this qualification, and the general standard has been pretty high (in my opinion fully justifying the title) - not at all comparable to the plethora of bullshit business management role designations.

      1. Someone Else Silver badge

        Re: But then there's the completely fictitious jobs which public figures like to mention......

        I've also acted as assessor and interviewer for this qualification, [...]

        Isn't that assesser...?

      2. Neil Barnes Silver badge

        Re: But then there's the completely fictitious jobs which public figures like to mention......

        Hmmm... forty-odd years ago I applied for a job with a major UK company which asked among other things: Are you now or have you ever been a member of the Communist Party? How about your parents? And how about their parents?

        This was not a military company... twenty years later I actually found myself in the position in which it might have been important.

  12. heyrick Silver badge

    I was a "Data Processor". Since it was just me, I then got promoted to "Data Manager". As this included photocopying stuff and making tea, I had a few cards made up that said "Dogsbody".

    These days I refer to myself as "Chief Bog Scrubber" [*]. People who are obsessed with job titles are not people I care to waste time attempting to communicate with.

    * - This is actually true. After some bad experiences, I do geekery as a hobby, not a job. The stress of ever changing goals, sales promising the impossible, and endless meetings to massage the ego of a project manager that doesn't even know the names of the people he's managing...fuck all of that. I do my 9-5 in return for (mediocre) pay, and any time outside of that is mine. No thoughts about work, no "on call", no agitated emails or phone calls because somebody can't deal with something and needs an emotional punching bag. Fuck that. I'll take less pay in return for more happiness.

  13. evadnos nibor

    "Directors"

    Something relatively recent (to me, anyway) is the journey down the org chart of the partial title "Director". It used to be just top brass - the people who'd get banged up if the company killed someone - but now we see "Director" in the titles of people a couple of ranks down. Where I work we have a "Director" of our department, who does what my dad would have called "admin". He's alright, nice enough bloke in a horrible job; when he tells you he Used To Be A Techie you can see he dies a little inside each time. But that greasy pole won't climb itself* - onward and upward to the Senior Head Chief Lead First Gold Director of Supervisory Management Direction Oversight.

    Self-climbing greasy poles? There's a pitch for VC funding for you!

    1. nijam Silver badge

      Re: "Directors"

      Several years ago, ISTR, a national supermarket chain started described checkout staff as "Sales Directors". So nothing new in your observation, sadly.

      1. Paul Herber Silver badge

        Re: "Directors"

        Team Executive Sales Counter Operatives

    2. Richard Pennington 1

      Re: "Directors"

      I'm retired now, but at one of my previous companies (1990s) the local observation was that the title "Director of" was proliferating. These were the ones who hadn't (yet) made it to full Directors.

    3. I ain't Spartacus Gold badge

      Re: "Directors"

      I worked for a US multi-national twenty years ago. Looking at the US org-chart we had an awful lot of Vice Presidents. But there was a magic word. If your job title was something-executive, then you were low as a snake's belly. But if your job title was Executive-somethingorother, then you were top of the tree. So at some point they'd introduced executive vice president to mean the actual people on the track to becoming president of some large department. Which has always seemed odd, as surely there can only be one President?

      Perhaps at some point The Quickening will happen, and they will all be called to fight with swords until that happens. At which point the survivor presumably kills the CEO and takes over...

      In Europe we had a President with a board of vice presidents. But in the individual countries we had boards of directors and managing directors in charge.

    4. Headley_Grange Silver badge

      Re: "Directors"

      In the UK if you are described as a director, say in an org chart, or have "Director" on your business card then it is considered reasonable for people outside the company with whom you do business to assume that you speak for the company as a director and, as such, can legally commit the company. This is whether or not you are registered as a director for the company with Companies House. I assume that's why VP is taking over as the preferred title in many companies here in the UK.

    5. Anonymous Coward
      Anonymous Coward

      Re: "Directors"

      At $job[$current-1] we had a "Director of Sales". He was our only sales person. Our entire company could have travelled in a pair of Sprinter vans.

  14. Terry 6 Silver badge

    Task Nomenclature Reimagineer

    I'd have enjoyed that job- as long as I could enforce the titles I'd dreamt up.

  15. Arthur the cat Silver badge
    Headmaster

    IBM's Worldwide Head Of Objects

    Did they have two VPs, one for Direct Objects and one for Indirect Objects?

  16. Fruit and Nutcase Silver badge
    Alert

    Bring Me the Head of

    Alfredo Garcia

    1. Anonymous Coward
      Anonymous Coward

      Re: Bring Me the Head of

      Mornington Crescent .....

  17. Kevin McMurtrie Silver badge
    Meh

    Being honest

    "Senior Cynical Software Architect" sounds right but I'd keep "Senior Software Engineer" and "Staff Software Engineer" as a backups, because I don't think any of those titles are reliable enough alone.

  18. An_Old_Dog Silver badge

    Migrations Not Eliminated

    "Now we have the flexibility of continuous development and web services, a regular stack audit across an organization will steer it away from the bad habits that make migrations necessary at all"

    Wrong. Web blah-blah, microservices blah-blah, devops blah-blah, continuous [development/integration/testing/deployment/etc.].

    None of this eliminates migrations. Company X stops supporting Product A, or jacks up the price, or refuses to relicense under the old, per-CPU basis, ("Use our subscription service!"), or goes out of business, or your business' needs change ... and you need to migrate.

  19. Vikingforties

    Qudos for mentioning 3D Monster Maze. Always the scariest game.

  20. This post has been deleted by its author

  21. cdilla

    "Zarniwoop save us"

    "Zarniwoop save us"

    Thank you for that little DNA reference. Made my morning.

  22. MarkB

    Code Wrangler

    That's in my mail signature, as I recall.

    I haven't had any business cards in years.

    Perhaps I could resurrect Michael Flanders' "Chief Assistant to the Assistant Chief" title...

  23. Dan 55 Silver badge

    "Works with computers"

    The only title that counts, everyone immediately knows what you do.

    1. Fruit and Nutcase Silver badge

      Re: "Works with computers"

      If its good enough for your mother, then it's all that matters

  24. Anonymous Coward
    Anonymous Coward

    Prefix..."senior"

    I worked at a place that started adding "Senior" to people's job titles as a way of both avoiding paying and/or overpaying salaries depending upon which dept you worked in and how flush the dept head's budget was. There wasn't a single "Junior" but it got to a point where everyone kissed arse, got their "senior" prefix and in the end there were so many "seniors" it meant nothing and all job titles had to be reverted back to plain ones without the prefix!

  25. TeeCee Gold badge

    Had enough of all this?

    Hire a professional Arsehole Exterminator.

    1. Fruit and Nutcase Silver badge

      Re: Had enough of all this?

      What will all the Arsehole Inspectors do when the exterminators get rid of the Arseholes

    2. KittenHuffer Silver badge

      Re: Had enough of all this?

      They are known as 'Psyhco-Proctologists'!

    3. Nick.fox

      Re: Had enough of all this?

      Software Proctologist ?

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