back to article The IT decision-maker that really matters? Your pet

Forget lines of business, et cetera – it is people's pets that are shaping the future of tech. That's according to Samsung, which has done a 2022 Pet Living Study that apparently shows pet owners are guided by their furbabies' needs when buying devices as much as by those of their offspring. Vendors looking to refine their …

  1. Howard Sway Silver badge

    SmartThings for pets

    How about a VR headset for your dog or cat? Then it can spend all day at home in the petaverse.

    Or maybe a basic Nokia mobile phone for your pet snake. With an addictive little game called "human" on it.

    1. b0llchit Silver badge

      Re: SmartThings for pets

      A VR headset for your cat to let it catch virtual birds and mice. It can also follow the virtual dot on the virtual floor and try to catch the virtual string being virtually waved.

      A VR headset for your dog to let the virtual dog walker walk your dog virtually in virtual town. Pampers available as a subscription to be delivered virtually instantaneous before shitting the virtual house.

      It is so far out insane that some venture capitalist will invest...

      1. Fr. Ted Crilly Silver badge

        Re: SmartThings for pets

        And it can lick a virtual arse without getting a neck crick...

    2. Zippy´s Sausage Factory

      Re: SmartThings for pets

      In all honesty, we already put 8 hour long videos of gardens, birds and squirrels on for our cats and dogs when we go out. Not sure whether they enjoy it, but we do catch one or two of them watching from time to time.

      1. Trigonoceps occipitalis

        Re: SmartThings for pets

        At one time it was common "knowledge" that dog food adverts included a high pitched tone to attract Rover's attention. To be beyond human hearing it would have been far above the TV speakers capability. I suppose some clever heterodyne mixing could work, by accident or design?

  2. wolfetone Silver badge

    There are some legs to this.

    My dog goes absolutely mental when you say "Alexa" and she starts speaking, and goes mental whenever the Ring doorbell chime plays on the TV.

    So those are two devices I won't have in the house because of that.

    1. ThatOne Silver badge

      > My dog goes absolutely mental when you say "Alexa"

      We have that in common.

    2. hitmouse

      "My dog goes absolutely mental when you say "Alexa" "

      So does Jeff Bezos

  3. b0llchit Silver badge


    Why? Why? Insanity... Why? other words fail to describe the insanity of the consumerism presented

    1. Plest Silver badge

      Re: Why?

      Simple, "Because we can!".

      It's more about getting a foot in the door, once they have your pet monitored, next they offer pet collars with more sensors and cameras, then they're in your house and watching you from all angles even 6 inches off the floor!

      1. LenG

        Re: Why?


        "Because some idiot will buy it"

      2. doublelayer Silver badge

        Re: Why?

        That's not it. The video vantage point from wherever a pet chooses to be isn't a great one, and our lives aren't interesting enough to justify the processing required to get anything from that. The amount of useful advertising information to be gained from the effort is too minimal.

        The people making this product available aren't supervillains planning to sneakily bug your house. They're people saying things like "Hey sales, do you think you could convince someone rich who has a cat that they need extra sensors to indicate that their cat is sleeping on a soft surface in a sunbeam? How much do you think we can charge, and how quickly could we break it and have the customer want to come buy another one?". It works.

    2. ComputerSays_noAbsolutelyNo Silver badge

      Re: Why?

      Because your surveillance-kitty can reach places that your surveillance-roomba doesn't.

      1. hitmouse

        Re: Why?

        1. Add kitty collar with temperature sensor

        2. The entire neighbourhood receives quotes for under-floor insulation.

        1. Ken Shabby
          Big Brother

          Re: Why?

          Cost of collar, 100 bucks. Knowing which neighbours garden he shits in, priceless.

  4. Umbracorn

    Feline Groovy

    Thanks to the weakly protected IoS collar on my cat, we can now map all the IoS devices and not-so-Smart TV subnets in my neighbourhood. If the other cat owners follow suit, we'll have a mesh network.

  5. xyz Silver badge

    Remember Scrooged

    The head bloke wanted targeted tv programmes and adverts for cats... Same shit, different century. The C suite is a constant... Barking.

  6. Plest Silver badge

    I know one thing that will be in the data grab

    Tons of data about cats and dogs sitting about and licking their own arses! What the hell has happened to humanity?!

    1. Mike 137 Silver badge

      Re: I know one thing that will be in the data grab

      "What the hell has happened to humanity?"

      Two part reply:

      [1] it's not humanity - it's actually a quite small section of humanity (the over-wealthy, over-urbanised folk of the "consumer economies");

      [2] they've been persuaded to turn their brains off (as predicted in "Brave New World" and "The Machine Stops").

      The first is fortunate for the species as a whole right now. The second is likely to lead to the eventual demise of the group so affected (which is fortunate in the long run for the species as a whole).

  7. Peter2 Silver badge

    Some owners said they would reduce their spending on everything from necessities such as utilities (27 percent) and socializing with friends (40 percent) before cutting back their spend on their animal companions, the survey went on to say.

    Yes, because pet related expenses come in three varieties.

    1) Healthcare from the vets if they are ill. (which you can't cut back on)

    2) Food. (which you can't cut back on, with the exception of treats etc which is such a small expense that it's not worth cutting back on)

    3) Toys. (of which your pets tend to have their favourites and ignore most other things so the ongoing cost other than replacements is near zero)

    So yes, most pet owners would put feeding and treating their pets at the vets above spending money socialising at the pub, and more than a quarter would happily turn down the heating by a few pips to manage if they were desperate. (Probably more than a quarter would do that, but don't need to.)

    Quite how they got from there to "pet owners will go out and buy technological tat they neither need nor want" will no doubt make an interesting management case study when this product/division fails because the above does not mean that pet owners will go and increase spending on solutions in desperate search of a problem.

    Signed, a pet owner.

    1. Giles C Silver badge

      you can’t cut back on cat food as they will only eat the (usually expensive) stuff and then only for a week or two before it becomes unsuitable.

      As to toys she has 2 scratching posts (virtually unused) and a light pointer which is great fun, anything else not interested.

    2. Triggerfish

      Some people will buy tat and extra stuff they don't need. I often see products in fishkeeping that pretty much have a premium for not having nuch more than a certain label and because its cool to own it versus the perfectly normal priced version. There's always someone with cash to burn.

    3. Fr. Ted Crilly Silver badge

      ah but free 'this weeks favourite' amazon box kitty bed - to be hotly fought over, including passive aggressive licking and the ever entertaining cat leaning back foot waving fights when the P/A licking didn't move the incumbent box sitter.

  8. gnasher729 Silver badge

    If your pet looks like an expensive breed something connected to their collar won’t protect them from being stolen. You have to go deeper than that. Literally. The track-you-using-nano-something-in-the-vaccine doesn’t work unfortunately. Samsung should try to create something like AirTags small enough to be implanted and somehow chargeable through the skin.

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