Microsoft will help trim your Azure bill to encourage loyalty

Microsoft has told investors to brace for slower growth in its cloud business, as it works to optimize current customers' Azure rigs so they remain loyal customers. The optimization plan was outlined today on Microsoft's fiscal Q1 2023 earnings call, covering the three months to September 30. The software giant reported …

[B83]

The best dealers!

Seems like the best strategy with cost going through the roof, across the globe.

Get them hooked so it cost too much for them to give up. That's what the best dealers do, according to a friend.

Turn the screw later on and watch them sweet.

Note: I have no idea what the icon is, it look sinister, that's all.

[B83]

Re: The best dealers!

Sweet = Sweat

[Anonymous Coward]

Re: The best dealers!

Nothing better than a dealer who's high.

Be high, convince them to buy.

Apropos, no?

[Anonymous Coward]

Re: The best dealers!

"Note: I have no idea what the icon is, it look sinister, that's all."

Its Big Brother - https://en.wikipedia.org/wiki/Nineteen_Eighty-Four

[Roland6]

Margin Improvement

>"optimize current customers' Azure rigs"

So that existing infrastructure is used more efficiently and thus is able to support more customers...

Something they should have been doing, however, with the rapid growth and rich revenues it is easy to miss simple activities that feed directly into the bottom line.

[Pirate Dave]

We looked at Azure over the summer to run a single VM for RSA's SecurID. It was going to cost a couple hundred bucks per month, which seemed a tad high, so we went another route. It's not a bad ecosystem, considering it's a Microsoft product, and things did actually work. I still have a personal azure account with a single Rocky Linux VM running that costs about $7 per month, which isn't bad for a hosted web-server.

[DaemonProcess]

price increase

April's big price increases caused a few companies to jump to AWS. GCP also offers some good deals. Azure's growth is partly because Microsoft are forcing customers into it by putting more features into Azure AD and associated products, such as Purview and Sentinel, many of which need Azure AD P1 or P2 to get the full features. Its very hard to fight that in the Enterprise and means a lot of companies feel forced to keep at least a minimal Azure account to integrate all identities.