Back to the future
It is the monopoly biting us again. If whatsapp was like the phone system, then we would have gobally dozens of companies running the whatsapp network, not just Z limited liability.
This time will be in the history books as the time of the monopolies, whatever tech or services ones buys, in many cases there are 2 alternatives and at best 5.
The cherry on the cake is that these monopolists have the same incestuous relationship with governments as the church used to have in the middle ages.