back to article PC shipments are still on the decline – unless you're Apple

Global PC shipments declined in calendar Q3 by 15 percent year-on-year thanks to reduced demand and lingering supply chain issues, according to number cruncher IDC. The Q3 slowdown is similar to that seen in Q2 2022, when shipments crashed by 15.3 percent year-on-year. The slowed growth didn't just start this year. Signs …

  1. Steve Davies 3 Silver badge

    Perhaps....

    The race to the bottom is not a good long-term strategy after all?

    Apple kit is undoubtedly pricey but this is being typed on a 2015 15in MBP. That has been ultra reliable and as far as I'm concerned, well worth what I paid for it. I'm probably going to buy an M2 powered 16in device after Christmas.

    It will be nice not to have the fans blasting away whenever I open 5 or 6 PSD files in Photoshop.

    Naturally, YMMV.

    1. werdsmith Silver badge

      Re: Perhaps....

      After many years of anti Mac I’ve been sent an M2 Air, and it took me just one afternoon and now I absolutely get it. I didn’t pay for this, but good luck to anyone trying to get it away from me now.

      1. DS999 Silver badge

        Re: Perhaps....

        I wish someone would send me an M2 Air I didn't pay for!

        1. werdsmith Silver badge

          Re: Perhaps....

          The problem is they expect you to do work on it.

      2. Anonymous Coward
        Anonymous Coward

        Re: Perhaps....

        Exactly the same here. I don't like Mac OSX but after using an M1 I will never go back. The battery life, the performance, no fans and instant-on like an iPad. Just incredible.

    2. Anonymous Coward
      Anonymous Coward

      Re: Perhaps....

      Not sure why it is a race to the bottom.

      For laptops the sales are declining after the Covid surge ?, and there is now spare inventory which means it cannot be sold and hence prices are reducing to entice people ?

      I am typing this on a 2015 Dell laptop, still going ok, but i need more RAM to run a VM (occasionally). The price of an equivalent laptop (function and ports wise) is still 80%+ more than what i paid in 2015.

      What i don't get in the new laptop is a HDD bay, no DVD-ROM, and many don't have ethernet ports. I have to pay a lot more for that benefit.

      My interpretation is that Covid caused a surge in demand, IC and component inventory stalled, and so prices went up fast for the same kit. All we are seeing now is a readjustment.

      I welcome the reduction in prices of non Apple products, as my income certainly did not go up to match the laptop price increases.

  2. Joe Gurman

    So which Apple promo specifically are we discussing?

    In general, Apple doesn't offer promo pricing, though sometimes they will throw in an Apple gift card if you buy one from column A (say, a laptop) and one from column B (say, Air Pods). They also offer, every year (repeat: every year) a smallish freebee of some sort if you buy your college-bound offspring a MacBook of one kind or another over the summer before the kid leaves for Old Ivy or Enormous State U.

    Apple authorized resellers such as B&H, Adorama, Amazon, and the like regularly offer a pittance off the Apple list price on Macs, but again, I (and I may be getting hazy with age) haven't noticed any increase in the frequency or size of those discounts this year, or indeed at any time during the pandemic.

    Disclaimer: I get too much email from the Cupertino Fruit Co. (I was going to type "far too much," but then I thought of all the email I get from political candidates and their friends every hour of every day in an election year in the US, and realized there was an order of magnitude difference), but I'd know if they'd offered serious discounts on anything. But Apple just doesn't do that. They might eat an unaccustomed hit to their much-celebrated net margin on a given product if there are supply chain-related increases in critical components (as is currently rumored to be the case for the mighty CPU chips in their iPhone 14 Pro and Pro Max), but the prices rarely go down for any line of product; indeed, they got kudos from the media for not raising the price of the current crop of fondletoys in a year of 10% inflation, continuing supply chain issues, and mainland Chinese missiles flying over the island where all their CPUs are manufactured.

    1. katrinab Silver badge
      Meh

      Re: So which Apple promo specifically are we discussing?

      Last year's back to school offer was I think free AirPods if you buy a MacBook. But like you say, they do something similar to that every year.

  3. Henry Wertz 1 Gold badge

    m1

    probably because of the m1 and m2. i'lm not an Apple fan but I am a fan of Arm, and these Arm systems are quite quick and power efficient. if I were one of those people who but a Mac every so often i'd buy one to replace my exisitong system ASAP.

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