back to article This rumor needs to Die Hard: Bruce Willis denies selling face to deepfake biz

Bruce Willis' agent has denied the Die Hard superstar fully sold his image rights to an AI startup specializing in deepfake technology. Media reports at the end of last month claimed Willis had signed some sort of wide-ranging deal allowing Deepcake, a business that uses machine learning with video production, to craft a so- …

  1. PhilipN Silver badge

    Not the only one.

    Maybe Brando suffered from aphasia? Explains a lot.

    1. Neil Barnes Silver badge

      Re: Not the only one.

      "Mind the oranges, Marlon!"

      1. that one in the corner Silver badge

        Re: Not the only one.

        Never have continents been so insulting.

  2. Sampler



    1. b0llchit Silver badge

      Re: Hmmm....

      Unfortunately, it us the virtual kind.

      1. Kane Silver badge

        Re: Hmmm....

        "Unfortunately, it us the virtual kind."

        So, it's confirmed then. It's definitely a lie.

    2. jake Silver badge

      Re: Hmmm....

      Careful ... As everybody knows, the cake is a lie.

  3. Tubz Bronze badge

    Appropriate that Willis starred in Surrogates, life, mirroring art is catching up !

  4. that one in the corner Silver badge

    Deepfaking Deepcake

    So the new story is that the original news story was someone faking a fake company (as in a company that makes fakes, not a company that is a fake) but are we really sure the retraction isn't a fake from the fake fake company (as in a non-fake company that makes fakes faking another non-fake company that makes fakes) which would imply that the original fake company was faking Bruce after all?

  5. LogicGate Silver badge

    Video link

    Link to the "reveal" video in question:

  6. sebacoustic

    Creative stagnation

    Produce endless prequels, sequels, remakes. Don't even introduce new talent: just use yesterday's leftovers, digitally warmed up. The creative equivalent of a microwave dinner.

  7. My other car WAS an IAV Stryker

    "Negative; I am a meat popsicle"

    For many, this quote ("The Fifth Element") might just sum up Bruce's entire career and acting abilities.

    (Personally, I'm not entirely decided if he's a frozen stiff or something better, but I do sympathize that his career was cut short by medical trouble.)

    1. BenDwire Silver badge
      IT Angle

      Re: "Negative; I am a meat popsicle"

      Personally I view the TV series "Moonlghting" as Peak Bruce. I loved that programme and was genuinely sad when it finished.

      Where's the misty-eyed icon?

      1. MJI Silver badge

        Re: "Negative; I am a meat popsicle"

        Moonlighting was great

        But I love Fifth Element, one of my favourite films

      2. John Brown (no body) Silver badge

        Re: "Negative; I am a meat popsicle"

        Came here to say the same thing!

  8. druck Silver badge

    I'm afraid the Russians have annexed...

    ...Bruce's face.

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