This has been going on for a long time
I don't work in this field but I've been watching events happening where "talking" and "discussions" in the media have promoted events that appear to have supported the Russian continuation of the Cold War ... the West declared that it was over but never noticed that Russia (icon) had moved it to media influencing. Not just against America but also playing with Europe and the UK ... they have been very successful in achieving their "fighting" and we've lost and are currently seeing the effects in our economies and political systems every day.