Where is the ROI?
I have been seriously wondering what Musk would actually be buying.
Twitter isn’t a meaningful information sharing platform. It does not promote communication. It requires users to favor banter. I haven’t seen much use of Twitter as anything other than sharing links and making quirky comments. It is commonly used for taking swipes at other people on a platform which greatly limits follow up discussion.
I see absolutely no features or Twitter which provide real value. As an example, look at Facebook. As a platform; it is generally also a cesspool, but everyone tends to have a Facebook account and often have messenger because it is the modern equivalent of a personal phone book. Twitter doesn’t have a real networking feature. You just follow people, you don’t connect with them.
I wouldn’t consider Twitter a worthy investment. The only value I can see for Musk to buy Twitter is to hurt Donald Trump. And frankly, he is rich enough to do something petty like that.