back to article Meta: We need 5x more GPUs to combat TikTok, stat

Facebook parent Meta has reportedly said it needs to increase its fleet of datacenter GPUs fivefold to help it compete against short-form video app and perennial security concern TikTok. The oft-controversial tech giant needs these hardware accelerators in its servers by the end of the year to power its so-called discovery …

  1. msobkow Silver badge

    Screw the gaming community. Zuck wants all the inventory for his pipe-dream fantasy (and I have some good guesses as to what might be in that pipe...)

  2. veti Silver badge

    Yes, because Moore forbid that Facebook users might switch away from their Facebook portal for a few minutes.

    What we need is an attention tax. Web operators to pay $x per person per hour that the user spends continuously connected to their services. (With some TBD thresholds for total number of users, % of users continuously connected for more than x time, etc.) Make them, literally, pay for hijacking people's brains this way.

    1. Brewster's Angle Grinder Silver badge

      Now I've got your attention...

      Would OS manufactures pay it? Because, if so, we'd have reinvented the Windows tax.

    2. Def Silver badge

      But that would then have to apply to every website with a comments section, not just social media. And given the vast majority of people get their news from social media these days (sad, but true), they would probably try to wriggle out of paying it by claiming people were reading news and not bullshit posts.

      1. veti Silver badge

        OK, I mentioned a threshold for total number of users. That would mean small sites don't have to take too much trouble collecting all this data.

        On reflection, I would also add an exemption for any site whose users are required to pay more than $10 per month to use it. That would take care of educational and quality entertainment sites. It would also fix a floor on the charges of streaming services, which would suppress predatory competition in that market.

        As to sites that still qualify, they can claim what they like about what the user is doing, but the tax collector doesn't care. All he needs to know is, how long per day did each individual user spend on servers controlled by this business. They collect this data anyway, you can bet they share it with advertisers, so they can jolly well share it with the taxman too.

  3. MajorDoubt
    Thumb Down

    Fuck facefart

    and their "fuck the people" owner, meta

  4. Anonymous Coward
    Anonymous Coward

    Picture this...

    I and many others just want somewhere to post photos of my artwork, we don't give a shit about viral videos.

    Can we please just have different sites for different things rather than every social media platform trying to mimic each other as closely as possible

    1. Anonymous Coward
      Anonymous Coward

      Re: Picture this...

      Flickr did that nicely - once. Then one of the ever-circulating executives decided it wasn't what the cat-watching public wanted.

  5. Julian 8

    As long as there are still cat video's, all is good

    1. Anonymous Coward
      Anonymous Coward

      .... and porn, obviously.

      1. Anonymous Coward
        Anonymous Coward

        There must be an intersection somewhere in the human psyche for those two human attention grabbers. Possibly a Lamarkian inheritance from when our ancestors learned that the skin of a feline predator made a nice bed covering.

  6. IGotOut Silver badge

    They just don't get it.

    Tween, Teens and Twenysomethings are TikToks main market.

    Facebook as something for really old people (30+).

    1. Yet Another Anonymous coward Silver badge

      Re: They just don't get it.

      >really old people (30+).

      I hope you were being sarcastic!

      1. katrinab Silver badge
        Paris Hilton

        Re: They just don't get it.

        No. For Tik Tok's target audience, 30+ is really old.

        1. Anonymous Coward
          Anonymous Coward

          Re: They just don't get it.

          More like 21. Just no flashing crystal - yet.

          1. Hurn

            Re: They just don't get it.

            At 21, the crystal would turn black.

            (According to the book version, not the movie version.)

    2. Def Silver badge

      Re: They just don't get it.

      But that's exactly what they do get. Facebook isn't cool for the younger generation and they're desperately trying to change that.

      Which is the wrong approach. To capture a new audience they need to launch a fresh new service with new features that people want that has no connection to Facebook.

      Any attempt to bring people back to Facebook will fail.

    3. LDS Silver badge

      Re: They just don't get it.

      Every generation has its fad - in ten years TikTok will be what Facebook is today, and will be replaced by something sillier. When you build you business on nothing, soon it will return to be nothing, no surprise.

  7. lukewarmdog

    Three quotes

    "There's probably a bunch of people working here who don't need to be" said Zuckerberg with not the slightest hint of irony

    1. Yet Another Anonymous coward Silver badge

      Re: Three quotes

      Dear Wall St. We're down 50% because nobody likes or cares about Facebook anymore, most of our customers are boomers sharing recipes or wondering why their grandchildren's pages haven't updated since they were 11.

      So we're cutting staff to reduce costs - like any good traditional dinosaur industry.

      But we're really a dynamic growth company that should be priced like a cool 2man startup.

      See, you can tell we're still relevant cos we renamed ourselves to a meaningless short word

      1. Dinanziame Silver badge

        Re: Three quotes

        should be priced like a cool 2man startup

        The Jedi trick doesn't seem to be working. Their stock is priced as if the company will disappear within ten years.

        1. Anonymous Coward
          Anonymous Coward

          Re: Three quotes

          That long? That is really depressing. Tomorrow, now that sounds really good.

        2. Kane Silver badge
          Thumb Up

          Re: Three quotes

          "Their stock is priced as if the company will disappear within ten years."

          That long? That's a shame...

    2. RegGuy1 Silver badge

      Re: Three quotes

      Well I can name one, and his name begins with a Z.

    3. FlamingDeath Silver badge

      Re: Three quotes

      Is Zuck a person?

      I’ve heard rumours that he is an android

  8. TeeCee Gold badge

    A new take on an old meme..

    "People are leaving us for another service! What should we do?".

    "Throw hardware at it.".

    HINT: That never works even when it looks like it might be a valid answer.

  9. Anonymous Coward
    Anonymous Coward


    Why GPUS, to parse the videos??

  10. DeKrow

    What Meta needs...

    ... has an inverse relationship to what the world needs.

    My conspiracy voice is saying that Meta's needs, however, will be quietly supported by various federal US entities in their attempt to wrest some attention back from "China's" TikTok in their on-going game of my surveillance is better than your surveillance.

    "When elephants fight, it is the grass that suffers"

    Fuck meta, Fuck tiktok. Capitalisation intentional.

  11. FlamingDeath Silver badge

    If you had a choice

    Between removing facebook / meta from existence

    Or removing bitcoin miners from existence?

    Which would you choose?

    I suspect both are equally wasteful in energy usage

    1. msobkow Silver badge

      Re: If you had a choice

      Bitcoin miners. I despise the stupid.

  12. FlamingDeath Silver badge

    What a waste of talent

    10,000 engineers, to do what exactly?

    Produce a product which sells adverts to its audience

    I’ll repeat

    What a waste of talent

    If you’re an engineer and your aspirations are to work for meh ta, you need to have better aspirations, period

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