It's just corporate ethics
All you really need to know is that any corporation, despite all their platitudes about giving back or ethical guidance or blah blah blah, would happily grind live puppies, kittens, ducklings, and baby bunnies into blood meal as painfully as possible if they could make a profit doing that. They are all amoral monsters.
When it was fashionable to hate gay they hated gay people, when it became fashionable to be gay they were rah rah gay people, but they all would turn again in an instant and have wacky heartwarming commercials about sending GLBT people (or racial minorities, or whatever) to the gas chambers if it started delivering stockholder value again.
To get back to TFA, everything they say is a calculated lie that's only true when it meets up with profitable realities.