Reputation...
Broadcom's reputation in the software business has been earned & self-inflicted. Both on the customer side and on the talent side.
Customers have long memories. The small/medium business that is shunned today is one acquisition or career change away from that leadership joining one of the whales that Broadcom targets. That is a tough sale to make when the prospect won't answer the phone just because of the name on Caller ID.
Talent isn't anyone's fool either, and they all network together. Top VMWare talent has already shrugged their shoulders and spiffed up their CVs. Just wait until VMWare's team finds out Broadcom requires headcount to be full time office based workers. Recruiters know it and are already knocking on doors.
It will literally take years or decades for Broadcom to change their software industry reputation. That could be the reason they are trying to put CA & Symantec under the VMWare branding.