back to article Meta mostly fails in appeal against order from UK watchdog to sell Giphy

Judges in the UK have dismissed the majority of an appeal made by Facebook parent Meta to overturn a watchdog's decision to order the social media giant to sell Giphy for antitrust reasons. Facebook acquired GIF-sharing biz Giphy in May 2020. But Blighty's Competition Markets Authority (CMA) wasn't happy with the $400 million …

  1. lglethal Silver badge
    Facepalm

    The judges not making a decision and saying go back and discuss it, feels like a major cop out.

    What are the 2 groups going to say? Meta are going to say, we shouldnt have to sell. CMA are going to say you have to sell.

    Guess what? Back to the courts we go!

    What a waste of everyone's time and money...

    1. DevOpsTimothyC

      Must Sell?

      I've got to disagree with your conclusion there. From how I'm reading the papers the defense (appeal) by META was that the CMA hadn't followed their own rules when reviewing this.

      The judges / panel has found that the CMA (mostly) followed the rules and are within their rights to demand that META divest itself from Giphy. Where the CMA didn't completely follow the rules wasn't material enough to allow Giphy to be integrated into META.

  2. Mishak Silver badge

    A Meta spokesperson told The Register...

    That is was right all along and it never, ever behaves badly.

    In other news, bears continue to use the woods, the Pope hasn't changed his religion, and spotted cats are still spotted.

  3. mark l 2 Silver badge

    I still find it baffling that a company that sole purpose was to host GIFs which were primarily made from content they didn't own the copyright to, could be even worth $400m.

    1. NoneSuch Silver badge
      Coat

      "I still find it baffling that a company that sole purpose was to host GIFs which were primarily made from content they didn't own the copyright to, could be even worth $400m."

      Meanwhile, Meta is worth multiple billions from selling the private info from their users. At least they are consistent as a corporation.

  4. DS999 Silver badge

    Of all the things they could ding them for

    Buying a company with a searchable catalog of GIFs is what does it? Not all the trading in personal information, various scandals, knowingly using algorithms that accentuate partisanship and division because doing so increases engagement/profits, and so on? Nope, you can do all that but we'll be damned if you we'll let you buy a GIF company that no one ever heard of before that purchase was announced!

  5. Anonymous Coward
    Thumb Up

    Win-win

    If it hurts Suckerberg and the private equity investors in Giphy, I'd call it a win-win.

  6. zeltus

    Why are the Brits involved?

    I don't understand the background to this...

    Meta is a USA entity. So is Giphy.

    So why does the UK get to have any say in this?

    1. Roj Blake Silver badge

      Re: Why are the Brits involved?

      Because they trade in the UK.

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