Re: Just a small thought
So, then, what's stopping the other retailers who want to benefit from these perks from signing up themselves?
Cost, and a whole load of T&Cs.
Mum wrote a number of books, and decided to try selling them on Amazon - we decided not to when we read the T&Cs. To have Amazon stock them you have to agree to a contract which says :
* You pay them to take them into the warehouse
* You pay them to store them
* You pay them commission on sales
* If Amazon decides they aren't selling well enough then Amazon can unilaterally decide to de-stock them. If that happens then you either pay for them to send them back to you, or you pay them to pulp them.
But that's not the main problem with Amazon. The main problem is that it's a bit like them owning a real bricks & mortar shopping centre. It's so big that anything not in there is effectively a niche shop that most people will never see. But if you decide to rent a shop there, you are forced to use the owners EPOS system - and the owner WILL use that data to work out what is selling well for you and at what price. Oh yes, the owner also has big shops of it's own positioned so that you can't get to any other shop without passing them. And guess what, anything that appears to sell well for one of the tenants, suddenly gets promoted in the owner's shops - where people will see it before they see it in the smaller tenanted shops.
What is really needed, and I think this is the direction the EU investigations are looking, is for dominant platforms like Amazon to have to choose - they can EITHER be a shop in their own right; or they can be a platform for others to use. What is wrong is them being in a position to see exactly what everyone else is selling, how much they are selling, and what they are selling it for - and then use their privileged access to that information to unfairly promote it's own products.