> The company has invested heavily to improve the power efficiency of its chips, and earlier this month unveiled a $700 million “mega lab” to investigate novel liquid-cooling tech, including immersion cooling.
Better for them to invest in more efficient hardware rather than elaborate cooling methods. Intel have seemed more keen to pump up frequencies to score pointless marketing points against AMD in the past.
Everyone knows that the real economics in the data centre revolve around electricity draw, Intel would do better to stop with the willy-waving and work harder on efficiency. At least AMD seem to know which side their bread is buttered: https://www.theregister.com/2022/05/30/us_frontier_supercomputer_ousts_japans/