So it's just more buzzwords then
what a nothingburger of an article. What can we take away from this vendor puffery beyond the fact they refuse to work together, can't be bothered to build a workable end to end system, and aren't listening to the people building solutions on their own today? The pandemic made those of us at the coal face hit the gas pedal hard or receive the motivating boot to our collective and individual rears. When we hit the walls thrown up by intransigent vendors we built around them.
They can fight each other over the road kill of the deployments that didn't make it gracefully over the bar when covid landed on us an industry, but they aren't selling solutions to their customer's problems, they are selling band-aids to cover the fact that their own companies are trying to play catch-up with their customers. Customers that were forced to engineer working solutions under the gun partly because of they were late to the game. Now even if they develop something we will have to tear up working deployments to re-architect things to play nice with their "solutions"